Social marketing is continuously evolving. This deck presents 7 observations on the development of social in 2014, explores some ways brands are meeting the challenges digital and social media impose, and suggests simple tools to help brands leverage on digital and on social media.

6. Source:GWI

7. Facebook, BARB UKGlobal Web Index, GlobalGlobal Web Index, Global

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•
•

12. Sources – Nielsen,Twitter

13. Sources – Nielsen,Twitter

14. Sources – Nielsen,Twitter

15. Sources – Nielsen,Twitter

17. Social
Display
Search
Mobile
Print & OOH
Owned
platforms
Events &
sponsorship
Analysis and
insights
TV

18. TVAND SOCIAL - EXAMPLE

19. TVAND SOCIAL - EXAMPLE

20. TVAND SOCIAL - EXAMPLE

22. Sources –Twitter (UKTelco market), Facebook (Volvo),YouTube
22
Incremental reach
49.6% 22.6%27.8%
Facebook TV

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•

25. Source –social@ogilvy

26. Sources –Wall Street Journal, Marketing dive,Adwekks

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36. •
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40. •

42. Source – Ipsos & Crowdtap

43. Source – Ipsos & Crowdtap

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•

54. •
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57. Sources: Social MediaToday;Chief Marketer – 2013 Social Marketing Survey
• Platform
management
• Navigation and
• roadmap
• Internal ops.
• Always on
• Relevancy
• ROI
• Learning
• Between channels
• Connection online &
offline
• Selection
• Cost
• Identification
• Utilization

58. Sources: Google-Wildfire 2013 SIMS

61. Source -marketingweek

62. Source -Google

65. Planning
Budgetsetting
Measurement

69. TRIED &TESTED INNOVATING EXPERIMENTING
70% 20% 10%

71. Thank you
Please find me at:
guy.kedar@mecglobal.com
@guykedar