7 social marketing provocations for 2014

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Social marketing is continuously evolving. This deck presents 7 observations on the development of social in 2014, explores some ways brands are meeting the challenges digital and social media impose, and suggests simple tools to help brands leverage on digital and on social media.

Soziale Medien Marketing

Facebook, BARB UKGlobal Web Index, GlobalGlobal Web Index, Global

Social
Display
Search
Mobile
Print & OOH
Owned
platforms
Events &
sponsorship
Analysis and
insights
TV

Sources –Twitter (UKTelco market), Facebook (Volvo),YouTube
22
Incremental reach
49.6% 22.6%27.8%
Facebook TV

Sources –Wall Street Journal, Marketing dive,Adwekks

Sources: Social MediaToday;Chief Marketer – 2013 Social Marketing Survey
• Platform
management
• Navigation and
• roadmap
• Internal ops.
• Always on
• Relevancy
• ROI
• Learning
• Between channels
• Connection online &
offline
• Selection
• Cost
• Identification
• Utilization

TRIED &TESTED INNOVATING EXPERIMENTING
70% 20% 10%

Thank you
Please find me at:
guy.kedar@mecglobal.com
@guykedar

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