The document provides tips for changing hearts, minds, and actions through enchantment. It suggests making a genuine Duchenne smile, defaulting to saying "yes", focusing on building others up rather than tearing them down, finding areas of agreement, and creating experiences that are deep, complete, empowering, elegant, and intelligent. It also advises removing obstacles, enchanting everyone you interact with, building an ecosystem of supporters, reciprocating kindness, and getting on one's knees to serve others. The overarching message is that enchantment through positivity, empathy, and service can influence people.

1. The Art of Changing Hearts,
Minds, and Actions
Enchantment
Guy Kawasaki
guy@motorola.com

2. Hashtag: “MotoX”

3. Orbicularis
oculi muscle
Make a
Duchenne smile1

4. Default to“yes”2

5. Bake, don’t eat3

6. Accept others4

7. Agree on something5

8. Do something DICEE
Deep
Complete
Empowering
Elegant
Intelligent
6

9. Remove speed bumps7

10. Enchant everyone8

11. Build an ecosystem9

12. Reciprocate10

13. Get on your knees+1

14. Hashtag: “MotoX”