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Pack
a
Punch
with Visual Marketing
Guy Kawasaki
Guy@Canva.com
Think Tinder not eHarmony
Avatar
• Face
• Not-cropped
• Asymmetric
• Front-lit
Cover
• Story
• Black is the new
orange
• Optimized size
Add graphics to every post
Repeat your posts
Twitter
Facebook
Ensure pinnability
Experiment constantly
Variables
• Comment area: link or not?
• Photo: auto or manual?
• Title/text: leave or cut?
Go dark
Go artisanal
Try to get Facebook Mentions
Use WP to Twitter
Upload to Facebook and embed
everywhere
Always be Canva-ing
Create a Facebook video channel
Add infographics to Slideshare
Add media to LinkedIn summary
Order your Instagram filters
Try Juice
This morning this slide mentioned
Meerkat. Later today, Twitter
released Periscope. Now you should
check out Periscope.
SnapChat
Pack
a
Punch
with Visual Marketing
Guy Kawasaki
Guy@Canva.com

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