Gustavo Viegas

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After a carrer in Marketing management and Market Research, I've decided to take on the challenge of raising my own company, together with my business associates. We now are attempting to create a Human Capital initiative that could change the game for startups in Brazil. I'm also doing my PhD in Business Administration, I study consumer behavior, what is interesting as I can join my research on "behavior" to what I'm doing in my business, which is organizational behavior.

advertising persuasão publicidade need for cognition market share competition pricing pricing strategies programação de tv audiência susceptibility testimonial file sharing produtos falsificados mudança de atitudes; modelo da probabilidade de e consumer behavior

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Gustavo Viegas

Explicitação de conclusões em propaganda

Market response to a major policy change in the marketing mix learning from p&g value pricing strategy

Salient effects of publicity in advertised brand recall and recognition

The 38 percent solution

Effects of susceptibility to normative influence and type of testimonial on attitudes toward print advertising

File sharing and copyright

Por que os consumidores compram produtos falsficados

Theories atittudechange

Regulação de Afeto sob Stress