1. AIDAX ATTENTION INTEREST DESIRE ACTION EXPERIENCE 2.DIGITAL MARKETING COMMON STATISTIC anonymous: 97% identified: 3% 3.VIVRESHOP CASE anonymous: 93% identified: 7% 4. EVERY VISITOR IS UNIQUE What catches his attention? What grabs his interest? What awakes his desire? What action we can take? How can we optimize the B2C experince? 5. BEHAVIOR THE MARKET NEEDS TO PERCEIVE THE JOURNEY SIGNALS 6. AX("EVENT") CAPTURE THE JOURNEY'S BEHAVIOR 7. CUSTOM EVENTS ax("banner_clicked") ax("asked_newsletter") ax("wants_to_know_more", { subject: "sports" }) ax("rated_the_service", { rating: 3, obs: "Not Bad" }) ax("indicate_friend", { facebook: "john_doe123"}) 8. IDENTITY VISITOR'S LEAP OF FAITH 9. AX.IDENTIFY("FOO@BAR.COM") CAPTURE THE JOURNEY'S IDENTITY 10. CUSTOM ATTRIBUTES AX.IDENTIFY("FOO@BAR.COM", { FIRST_NAME: "FOO", AGE: 20, GENDER: "M" }) 11. PROFILE KNOW YOUR AUDIENCE 12. PROFILE = SEGMENTATION Behavior: Events, pageviews, subscriptions, purchases and goals Permanent Identity: Attributes Situational Identity: A/B Testing, geolocalization, campaigns and climate Temporality: Intervals for information that can turn obsolete 13. AX.QUERY("PROFILE", { VALUE: "BIRTHDAY" }) ASK WHAT'S YOUR VISITOR PROFILE, OFFER A PERSONALIZED EXPERIENCE 14. TRIGGER FIRE A ACTION TO THE RIGHT PROFILE 15. KEEP THE JOURNEY IN MOTION Link profiles to triggers Link triggers to actions Create personalized workflows Watch the conversions Understand your audience 16. SUPPORTED ACTIONS Visitor personalized emails Team personalized emails Webhooks Third-party ad management (soon) 17. FLOW CHEW THE INFORMATION TO PRODUCE VALUABLE RESULTS 18. FLOW EXAMPLE John visits the website as anonymous The website executes ax.whois() to know if the user is anonymous Displays a lightbox with discounts in case he leaves the e-mail If he doesn't leave the e-mail address, keep tracking his behavior Show personalized identification opportunities to get him 19. FLOW EXAMPLE Now John fits the profile "Potential Customer" A personalized email trigger fires for John John "takes the bait" and returns to the website, subscribing John now fits the profile "New Customer" A notification trigger is fired to the marketing department 20. FLOW EXAMPLE Marketing works the relationship directly with John Possibly adding new attributes on his identity Jonh makes its first purchase CONVERSION! :) 21. ONE MORE THING... To enhance the retention, create temporal profiles Two months after, John forgets to return to the website He fits the profile "Customer missing for two months" A email trigger is fired to John John returns to the website, buying or not, the interest is renewed 22. OTHER TOOLS OF THE TRADE 23. PAGEVIEW Automatically tracked You can customize the title and category with meta tags .....

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