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Brand loyalty through your business channel
- 1. Presentation title or headline goes here and continues on the next line. Incentive solutions that deliver results. 13 Feb 2015 Channeling your loyalty
- 3. Headline goes here and continues on the next line if needed. We exist to help our clients, and their people, WIN
- 5. BRAND RECALL
- 6. TOP OF MIND
- 7. BUT THE MIND CAN BE SWAYED
- 11. THE AHAOF HUMAN TO HUMAN BEHAVIOUR CHANGE
- 12. ACCORDING TO A CASE STUDY BY THE INCENTIVE RESEARCH FOUNDATION OF A FORTUNE 500 COMPANY
- 13. UP TO OF DECISION MAKING CAN BE INFLUENCED AT THE POINT OF SALE
- 14. OUR OWN CASE STUDY SHOWS AN INCREASE OF 20% IN REVENUE
- 18. CHANNEL UNPACKED
- 20. IF YOUR BRAND MAKES A PERSON FEEL VALUED
- 21. THEN THAT PERSON WILL VALUE YOUR BRAND
- 22. BEYOND ANY CLEARLY DEFINED REASON
- 23. THE VALUE OF ENGAGEMENT
- 24. The reason that 95% of people leave their jobs is because they don’t feel valued. SIDE NOTE
- 25. Recent research has revealed that engaged staff are 480% more committed to helping the company succeed.
- 26. Imagine the cost of getting 480% more loyalty from consumers.
- 27. LOW BASE MANUFACTURER SAB DISTRIBUTOR RESELLER MIDMAR RETAIL TAVERN CONSUMER HIGH BASE EASIER TO CREATE LOYALTY HERE MORE COST EFFECTIVE TO TARGET EASIER TO DEFINE TARGET AUDIENCE
- 28. SUCCESSFUL ENGAGEMENT IN CHANNEL PROGRAMMES HAS 3 LEVELS
- 30. INCENTIVISE • Research – Rewards relevance • Inclusive – Not just the top 10% • Understand Demographics
- 31. 31 DEMOGRAPHIC SHIFTS ARE CREATING A DIVERSE, MULTI- GENERATIONAL WORKFORCE:
- 32. Headline goes here and continues on the next line if needed. We exist to help our clients, and their people, WIN By 2020, millennials will be 50% of the global workforce.
- 33. EDUCATE • Training needs • Product knowledge • Confidence in selling • Gamification – making training fun
- 34. COMMUNICATE • Momentum • Confirmation of effectiveness - results • Commitment
- 35. THE RELEVANCE TO LOYALTY
- 36. Mystery taps into dreams Sensuality Experience brand, product Intimacy Commitment, empathy, and passion INCENTIVISE taps into dreams EDUCATE Experience brand, product COMMUNICATE Commitment, empathy, and passion
- 37. COINCIDENCE, WE THINK NOT Mystery taps into dreams Sensuality Sound, sight, smell, touch, and taste – experience Intimacy Commitment, empathy, and passion Lovemarks is a marketing concept that is intended to replace the idea of brands. Kevin Roberts, CEO Worldwide of Saatch & Saatchi considers that love is what is needed to rescue brands. Roberts asks, "What builds Loyalty that goes Beyond Reason?
- 38. MORE THAN JUST LOYALTY, IT’S BUSINESS
- 39. POSITIVE SNOWBALL EFFECT MARKET SHARE TALENT RETENTION IMPROVED ROI
- 40. 20-30% better than those who don’t. ROI: Businesses across the size spectrum have engaged channel partners perform on average
Hinweis der Redaktion
- Moment of truth conversation where you can influence a future decision. That’s where the opportunity lies to create loyalty or disloyalty.
- SAB employs 9000 people ABOUT 20 000 LICENCSED RETAILERS LIKE RESTAURANTS AND TAVERNS IN SA.
- As the world’s population grows, the global workforce is getting exponentially younger and older at the same time. A tension exists between millenials and babyboomers – fighting for the same share of the pie. Millenials are: Entering in great numbers Have new expectations New ways of engaging, Are demanding and have significant voting power in the ‘voice of the employee’ “they don’t want a career, they want an experience” On the other hand: AND babyboomers: Are working longer than previous generations – for financial and professional reasons Benefiting from the incredible longevity dividend shared over the world How can companies engage and mange this highly diverse set of employees when their needs vary widely? How do we motivate and engage both? (Aon Hewitt 2013) (Deloitte (2014)