An introduction to Property.CoZa's background as well as its offering to its property professionals in the real estate industry.

1. PROPERTY.COZA
ROADSHOW:
Johannesburg
08 September2015
&
Pretoria
09 September2015

2. Who started this company?
Property.CoZa was started by estate agents for estate agents:
Gustav Kruger
Chief Executive Officer
Property.CoZa South Africa
Gustav and MJ were both successful estate agents themselves, where after they both owned various real estate
franchises, winning many accolades within their respective groups before they saw the necessity to start a new real
estate group, but this time with a sustainable business model which puts the estate agents’ needs first.
They opened & managed the first Property.CoZa franchise themselves where after they started to grow the group
organically into many more franchised offices making it one of the fastest growing real estate brands currently in South
Africa.
MJ Dafel
Chief Operations Officer
Property.CoZa South Africa
Any organisation is only as strong as its people and people work for people…
Since 2009 the Head Office team has grown into a group of highly motivated, well-experienced people who is
driven by innovation and a future-focused vision. Head Office is backed by a large group of established and
experienced franchisees and their respective agents, who forms the heart of our organisation.

3. Where did we start and where are we already established?
Started in GAUTENG in 2009

4. Where are we in Gauteng?
BENONI / BOKSBURG
CENTURION
PRETORIA NEW EAST
JHB SOUTH
EDENVALE / BEDF’VIEW
PRETORIA OLD EAST
RANDBURG
ROODEPOORT
JHB NORTH-WEST
FOURWAYS
KEMPTON PARK
HARTBEESPOORT / BRITS
MIDRAND / LONEHILL
BRONKHORSTBAY
VDBIJLPARK / SASOLBURG

5. Where are we in the rest of SA?
BENONI / BOKSBURG
CENTURION
PRETORIA NEW EAST
JHB SOUTH
EDENVALE / BEDFVIEW
PRETORIA OLD EAST
RANDBURG
ROODEPOORT
JHB NORTH-WEST
FOURWAYS
KEMPTON PARK
HARTBEESPOORT/BRITS
MIDRAND / LONEHILL
BRONKHORSTBAY
VdBIJLPARK/SASOLBURG
NELSPRUIT
RUSTENBURG
CAPE TOWN -
HELDERBERG
CAPE TOWN - BLOUBERG
KZN - UMHLANGA
Where are we opening next in 2015?
WITBANK
MIDDELBURG
BELLVILLE/BRACKENFELL
CITY BOWL / ATLANTIC S/B
DURBANVILLE
KZN - BALLITO
EASTERN FREE STATE

6. Where are we opening in 2016 and 2017?
5 x CAPE TOWN
5 x KZN
EAST LONDON
PORT ELIZABETH
BLOEMFONTEIN
KRUGERSDORP/RANDF.
JHB OLD SOUTH/CENTRAL
GERMISTON/ALBERTON
JHB EAST
PIETERMARITZBURG
POTCHEFSTROOM/KLERK.
46 offices by end 2017
Thereafter the smaller
areas

7. Number of agents - growth
Close to 500 agents – already half the size of the 2nd and 3rd largest agencies
Agents & personnel = more than 550 people
Target for 2020 in agent numbers = 2000

8. Number of listings on our books:

9. Number of website views:

10. Number of leads generated:

11. Our commission offering…
Your earnings with us at a 80/20 split:
Gross commission (incl. Vat): R85 500
Minus 14% Vat = R75 000
*Minus Head Office royalties = R75 000
Minus 80/20 split = R60 000
In our agent’s pocket = R60 000
Per year @ 1 registration per
month (before tax) = R720 000
Example: A R1m transaction with commission calculated at 7,5% (+ Vat):
Actual % commission earned versus the 100%
commission: (R60 000 divided by R75 000 %) = 80%
* 0% royalty is deducted

12. But we also pay bond origination income…
Let’s take the previous example but continue & add the bond origination income...
Your earnings with us at a 80/20 split:
In our agent’s pocket per deal = R60 000
Per year: @ 1 registration per
month = 12 registrations = R720 000
If the average bond was R800 000
per registration and all the bonds
were placed through our in-house
bond originator (PFS), our agent
receives an extra R4 800 worth in
vouchers to spend at a local
convenience store! (R800 000 x
0,05% = R400 x 12 = R4 800)
R720 000
+
R4 800
=
R724 800
Actual % versus 100% commission = 80,53%

13. So we pay our agents more for doing the same work… What else?
Passive income: if AGENT EVE (working for Property.CoZa) recruits another agent to join our
group anywhere in South Africa, he or she receives the following:
We also incentivise our own agents for assisting us to grow the company! How?
R2000 per registration for the 1st 5 registrations
done by the new agent = R10 000
If AGENT EVE recruits 10 agents, he/she earns
R10 000 x 10 = R 100 000
The R2000 per 1st 5 registrations is not deducted from
the new agent’s commissions. The agency pays the
R2000 x 5 = R10 000 via a structured national
recruitment incentive program to the recruiter (after
each registration)
For every (0,05%) PFS bond origination voucher (refer to
previous slides) earned by the newly recruited agent,
AGENT EVE who recruited him or her also receives a
voucher. This voucher is however calculated at 0,08% of the
bond value. This means for every R1m bond placed through
PFS agent A will receive a voucher of R800 (R1m x 0,08%
= R800)
If AGENT EVE recruited 10 agents and all 10 of these
agents registers a R1m bond through PFS every month,
AGENT EVE will receive a voucher for R8000 (R800 x 10)
every month.
Reward 1 remains effective for the 1st 5
registrations done by each new agent recruited,
subject to both parties remaining in the service of
Property.CoZa as service providers.
Reward 2 remains effective forever, subject to both parties
remaining in the service of Property.CoZa as service
providers. This leg is also subject to the minimum support
criteria as stipulated by the PFS support voucher program
(minimum of 50% support based on a 3 month cycle)
Reward 2: PFS Angel reward voucher1st 5 registration feesReward 1:

14. Let’s summarise the income…
AGENT EVE’S NORMAL COMMISSION INCOME WITH PROPERTY.COZA FOR HER OWN DEAL:
AGENT EVE - monthly income statement with Property.CoZa
Month Item Earning: Balance:
September Commission - own transaction PRO0035 R 60 000 R 60 000
Total due to Agent: R 60 000

15. Let’s summarise the income…
PLUS THE P.F.S. BOND ORIGINATION SUPPORT VOUCHER EARNED ON HER OWN DEAL:
AGENT EVE - monthly income statement with Property.CoZa
Month Item Earning: Balance:
September Commission - own transaction PRO0035 R 60 000 R 60 000
Own PFS bond origination voucher on PRO0035 R 400 R 60 400
Total due to Agent: R 60 400

16. Let’s summarise the income…
PLUS THE PASSIVE INCOME – AGENT RECRUITMENT – 1ST 5 TRANSACTIONS INCENTIVE FEES:
*BASED ON 10 AGENTS RECRUITED WHO HAD REGISTRATIONS IN THIS MONTH…
AGENT EVE - monthly income statement with Property.CoZa
Month Item Earning: Balance:
September Commission - own transaction PRO0035 R 60 000 R 60 000
Own PFS bond origination voucher on PRO0035 R 400 R 60 400
ANGEL-DIAMOND recruitment incentive - deal - PRO0023 R 2 000 R 62 400
ANGEL-DIAMOND recruitment incentive - deal - PRO0024 R 2 000 R 64 400
ANGEL-DIAMOND recruitment incentive - deal - PRO0025 R 2 000 R 66 400
ANGEL-DIAMOND recruitment incentive - deal - PRO0026 R 2 000 R 68 400
ANGEL-DIAMOND recruitment incentive - deal - PRO0027 R 2 000 R 70 400
ANGEL-DIAMOND recruitment incentive - deal - PRO0028 R 2 000 R 72 400
ANGEL-DIAMOND recruitment incentive - deal - PRO0029 R 2 000 R 74 400
ANGEL-DIAMOND recruitment incentive - deal - PRO0030 R 2 000 R 76 400
ANGEL-DIAMOND recruitment incentive - deal - PRO0031 R 2 000 R 78 400
ANGEL-DIAMOND recruitment incentive - deal - PRO0032 R 2 000 R 80 400
Total due to Agent: R 80 400

17. Let’s summarise the income…
PLUS THE PASSIVE INCOME – AGENT RECRUITMENT – PFS ANGEL VOUCHERS:
*BASED ON 10 AGENTS RECRUITED WHO SUPPORTS PFS EVERY MONTH…
IF WE ADD THE PASSIVE INCOME, IT IS IN ACTUAL FACT
POSSIBLE FOR A PROPERTY.COZA AGENT TO EARN MORE THAN
100% COMMISSION. (Own income + passive income: R60 000 +
R400 + R20 000 + R6 400 = R86 800 divided by R75 000 % = 115,73%
AGENT EVE - monthly income statement with Property.CoZa
Month Item Earning: Balance:
September Commission - own transaction PRO0035 R 60 000 R 60 000
Own PFS bond origination voucher on PRO0035 R 400 R 60 400
ANGEL-DIAMOND recruitment incentive - deal - PRO0023 R 2 000 R 62 400
ANGEL-DIAMOND recruitment incentive - deal - PRO0024 R 2 000 R 64 400
ANGEL-DIAMOND recruitment incentive - deal - PRO0025 R 2 000 R 66 400
ANGEL-DIAMOND recruitment incentive - deal - PRO0026 R 2 000 R 68 400
ANGEL-DIAMOND recruitment incentive - deal - PRO0027 R 2 000 R 70 400
ANGEL-DIAMOND recruitment incentive - deal - PRO0028 R 2 000 R 72 400
ANGEL-DIAMOND recruitment incentive - deal - PRO0029 R 2 000 R 74 400
ANGEL-DIAMOND recruitment incentive - deal - PRO0030 R 2 000 R 76 400
ANGEL-DIAMOND recruitment incentive - deal - PRO0031 R 2 000 R 78 400
ANGEL-DIAMOND recruitment incentive - deal - PRO0032 R 2 000 R 80 400
PFS ANGEL VOUCHERS (Deals on 10 Diamonds) (R640x10) R 6 400 R 86 800
Total due to Agent: R 86 800

18. Calculations are done electronically and visible on NAVIGATOR…

19. But money isn’t everything. What about our other offerings? Let’s talk
about support structure for a minute…
• A professional office infrastructure with state of the art I.T. facilities,
What support structure is provided?
• Full time Sales Manager as well as Office Administrator to guide and train,
• Follow-up of pipeline transactions done electronically for agent,
• In-house bond origination facilities (PFS),
• Local conveyancers providing legal support,
• Bridging finance facilities (Rodel & Prevance).

20. What about I.T. infrastructure?
• FREE WEBSITE EXPOSURE to ALL the major property portals:
What about website exposure?

21. What about I.T. infrastructure? (continues…)
www.propertycoza.co.za

22. What about I.T. infrastructure? (continues…)
• OMS: An Office Management System used to load listings only once, thereby publishing it to our
range of web portals including but not limited to Property24, MyProperty, Private Property,
Property.CoZa etc. Our listings currently receive more than 1 million views per month through these
websites…

23. What about I.T. infrastructure? (continues…)
• AUTOMATED BROCHURES: The system also automatically creates electronic
brochures in printable and e-format. No need to design your own brochures…

24. What about I.T. infrastructure? (continues…)
• TREASURE MAP: Our offices and agents are electronically linked with the attorneys on
our approved panel of attorneys by means of our Treasure Map I.T. system. Follow-up
and reporting of pipeline transactions is done electronically for agents. The agent can
view, real-time feedback of the progress of their deals. Cash flow projections and various
reports are available to the agent. Updating is done by the transferring attorney as well
as the Office Administrator.

25. What about I.T. infrastructure? (continues…)
• DOCUMENT LIBRARY: An online Document Library providing the latest documents,
contracts, training manuals and regularly updated marketing campaign material to be
printed or downloaded by our agents as and when they need it.

26. What about I.T. infrastructure? (continues…)
• NAVIGATOR: Navigator I.T. platform providing statistical feedback for each
agent on his or her transactions and standing in relation to the
National Rewards & Recognition program.

27. What about I.T. infrastructure? (continues…)
• PROPERTY.COZA DATA: Access to the PROPERTY.COZA DATA SYSTEM powered by
Agent I.Q. This system provides statistical & ownership data on all registered properties,
properties currently in the process of being registered as well as properties currently
being marketed by other estate agencies. The system also generates a branded property
report to be used when an agent needs to do a CMA.

28. What about I.T. infrastructure? (continues…)
BTMobi: BT Mobi is an online electronic application directly linked to Bondtrak, the system used by PropertyCoZa Financial
Services (PFS) to submit bond applications to the financial institutions. The main features of the application is to pre-qualify clients in
the following ways: a. By performing a quick check lucid credit check, b. Quick scoring at ABSA Bank and FNB Housing Finance, c.
Affordability and income qualification of potential clients, d. Bank pre-submission calculator which includes all the banks’ loan to value
criteria e. Immediate Property Searches etc.

29. What about I.T. infrastructure? (continues…)
• REFERRAL SYSTEM: Office to Office electronic referral system.

30. What about I.T. infrastructure? (continues…)
• NEWS BULLETIN BOARDS: Electronic Group and Office news bulletin board.

31. What about I.T. infrastructure? (continues…)
• WEBSITE VIEWS & HITS – STATISTICS:

32. What about I.T. infrastructure? (continues…)
ALL OF THE ABOVE IS PROVIDED FREE OF CHARGE!

33. What else?
MARKETING MATERIAL

34. What else?
MARKETING & CAMPAIGN DESIGNS

35. What else? (continues)
BOARDS, POLES & LOCAL TABLOID ADVERTISING:

36. What else? (continues)
CAR BRANDING EXAMPLES:

37. What else? (continues)
EXISTING OFFICE INFRASTRUCTURE: (NO DESK FEES)

38. What else? (continues)
REWARDS & RECOGNITION:

39. AGENT
Our business model has been developed by agents,
to the benefit of the agent…
Best financial
offering
Office
support
structure
I.T.
infrastructure
Marketing &
branding
Sales
Manager
Office
Administrator
Attorney
support
Bond
origination
support
Property.CoZa National Franchise Group
This group is the future for the South African Real Estate Agent

40. Is all of this too good to be true?
Our opposition would like you to believe that it is simply too good to be true because they can
not offer the same offering. They say it will not last… they said the same in 2009…. more than 6
years ago… but still we continue to grow…
Our business model is built on solid foundations supported by state-of-the-art IT systems &
professional service providers, thereby empowering South Africa’s Property Professionals to
become the Property Professionals of the FUTURE.
Our forefathers also thought the idea of travelling through space is too good to be true.
Some things can be so good you wouldn’t believe them unless you were there…