1. ARE ISD JOBS REALLY
GETTING OFF-SHORED?
WAKE UP AND FEEL THE WATER BOILING!
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2. Denial is only natural
http://machoney.wordpress.com/2011/08/23/stupidity-grieves-me/
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3. Case in Point
• Off-shore vendor based in India
• Produces ~100 hours of e-learning per month
• In 2010, ~50 billable resources (zero IDs)
• In 2012, ~200 billable resources, including:
– 70 Graphic Designers
– 25 AS2/AS3 Programmers
– 20 Rapid e-Learning Developers
– 25 Localization Specialists ID Rates:
$25 Sr. ID w/10+ yrs exp
– 35 Instructional Designers $18 - $20 for IDs
None with MEDs
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4. Not just India!
CANADA
MEXICO SCANDINAVIA
IRELAND
COST RICA
EASTERN EUROPE
N. AFRICA
BRAZIL ME
ARGENTINA CHINA
INDIA
SOUTH AFRICA PHILIPPINES
AUSTRALIA
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5. Of g r e a t e s t c o n c e r n a r e c o
- L o w wa g e s & c o s t
- Hi g h E n g l i s h -s p
- Ac t i v e g o v e r n me
- Yo u n g , e d u c a t e d
- Te c h n o l o g y i n f r
- Vi b r a n t e c o n o mi
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6. 5 Reasons Your Job Will Get Off-shored
Forces working against us Factors in our favor
1. Technology 1.
2. Practice & Persistence 2.
3. Export of ISD Community 3.
4. Government 4.
5. Competition 5.
6.
For more on this, visit my blog…
Learning FX Performance
http://www.presterafx.com/wordpress/?p=138
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7. The effects of global competition
https://www.elance.com/j/e-learning-course-about-leadership-made-articulate/29007790/
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8. 6 Factors That Could Save Your Job
Forces working against us Factors in our favor
1. Technology 1. Proximity & intimacy
2. Practice & Persistence 2. Contextual knowledge
3. Export of ISD Community 3. English, writing/speaking
4. Government 4. Innovation
5. Competition 5. The need for speed
6. Information security
For more on this, visit my blog…
Learning FX Performance
http://www.presterafx.com/wordpress/?p=149
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9. WHAT CAN YOU
DO ABOUT IT?
Options:
1. Do nothing
2. Stand our ground
3. Retreat
4. Join them
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10. Do n o t h i n g ?
Ho w l o n g b e f o r e t h e y
…experience, e d u c a t i o n ,
c r e d e n t i a l s , t r a
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11. Stand Your Ground
“None shall pass!”
http://www.youtube.com/watch?v=zKhEw7nD9C4
Monty Python
The Holy Grail
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12. Retreat
Run away!
Run away!
Monty Python
The Holy Grail
http://www.youtube.com/watch?v=A8yjNbcKkNY
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13. Join Them
www.CartoonStock.com
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14. Gr o u p A c t i v i t y :
Br a i n s t o r m i d e a s f o
ISD jobs long-term…
Wh a t s h o u l d y o u d
Wh a t s h o u l d t h
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15. GUS’ IDEAS
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16. Idea: Play to your strengths
1. Specialize by focusing on your niche
– Services
– Industry
– Expertise
2. Truly differentiate yourself
– Quality
– Speed
– Price
– Value
Stand Your
Ground
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17. Case in Point
Tipping Point Media
• Services: eMarketing & eLearning
• Industry: Health sciences
• Expertise: New media:
– 3-D illustration and animation
– Video, interactive video
“Scary stuff… I’m competing
• Differentiation: more and more with off-shore
– Quality: Workmanship budgets, but I feel our
quality, creativity, and process
– Creativity: Experience and education sets us apart… how long will that
– Speed: Leverages pre-built 3-D models last, I don’t know??”
and close-knit, highly-skilled in-house team
Bill Garner
Tipping Point Media
(www.tipmedia.com):
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18. Idea: Play to their weaknesses
3. Develop contextual knowledge
– of processes
– of subject matter and jobs
– of industries and companies
– of regions and sectors
4. Get close to your clients
– Physically…get onsite
– Up frequency of interaction
– Up relationship building
Stand Your
Ground
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19. Idea: Fight fire with fire
5. Reduce your costs
6. Find your own off-shore resources
7. Find economies of scale
8. Eliminate middlemen
Stand Your
Ground
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20. Idea: Adjust your career path
9. Move up: Find the high ground
– More senior management
– More strategic consulting
10.Move out: Adapt your skills
towards a new career path
– Design creativity is in demand
– Project management skills
– Consulting skills
– Facilitation skills
Retreat
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21. Idea: Embrace the change
11.Move off-shore
…follow the job growth
12.Get paid to train off-shore IDs
13.Merge or partner with
off-shore firms
14.Start your own off-shore
firm
Join Them
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22. Thank you! Keep the
discussion going…
Learning FX Performance
http://www.presterafx.com/wordpress
THE OFF-SHORING OF ISD
AND WHAT YOU CAN DO ABOUT IT
Philly ASTD e-Learning SIG Gus Prestera, PhD
Drexel Lebow Learning & Performance Strategist
March 21, 2012 gus@presterafx.com
http://www.presterafx.com
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