Objective Role Advantages Disadvantage of cause marketing

1. CAUSE MARKETING
B N M Institute of Technology

2. INTRODUCTION
Cause marketing is a type of marketing strategy where a
business partners with a non-profit organization or a social
cause to promote both their brand and the cause. The main
goal of cause marketing is to generate positive social impact
while also creating brand awareness and loyalty among
consumers.

3. WHY CAUSE RELATED
MARKETING
Enhance a company’s reputation and brand image
Impact a company’s bottom line through
increased sales
Attracting and retaining customers
Market differentiation
Reinforced company mission
Contribution to society

4. CAUSE RELATED MARKETING
OBJECTIVES
 Building corporate, brand and product awareness
 Increasing sales and income
 Developing trial and repeat purchases
 Promoting a new product
 Promoting differentiation
 Adding value

5. TYPES OF CAUSE MARKETING
DONATION-BASED
CAMPAIGNS
AWARENESS-
BASED CAMPAIGNS
PRODUCT-BASED
CAMPAIGNS
EMPLOYEE-BASED
CAMPAIGNS
CO-BRANDING
CAMPAIGNS

6. ADVANTAGES OF CAUSE MARKETING
IMPROVED
BRAND IMAGE
INCREASED
CUSTOMER
ENGAGEMENT
POSITIVE
IMPACT ON
SOCIETY
COST-EFFECTIVE
MARKETING
INCREASED
EMPLOYEE
MORALE

7. CAMPAIGNS IN INDIA
Proceter & Gamble(P&G) -Project Drishti, 'Shiksha'
Fair & Lovely Foundation-'Project Saraswati'
Horlicks -Ahaar Abhiyan
Aircel-Save Our Tigers
Tata Tea - Jaago Re