3. Outline
• Introduction
• Executive Summary
• Background of the company
• Industry overview
• Competitive Analysis
• Marketing strategy
• Conclusion
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4. Executive summary
▪ Google is an American multinational corporation specialized
on internet related service and web based product such as
search, communication and statistical tools.
▪ Google has become the mostly used search engine in the
industry showing highly innovative product and software
engineering capabilities. Google has cultivated a culture of
innovation.
▪ Fortune Magazine and the Great Place to Work Institute
named Google the 2014 “Best Company Work For.”
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5. Introduction
In this dynamic business world
there are some business
organizations who are
consistently out coming there
performance. These
organizations are worldwide
renowned for their goods and
services. Among them we have
chosen the ‘Best Company
Work For’ 2014, Google Inc as
the topic to present a report on.
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6. History
Google began in January 1996 as a research project by Larry
Page and Sergey Brin when they were both PhD students at
Stanford University in Stanford, California. Originally, Google
ran under Stanford University's website, with the domains
google.stanford.edu and z.stanford.edu. The domain name for
Google was registered on September 15, 1997,and the company
was incorporated on September 4, 1998. Year by year Google
expanded. It introduced G-mail in 2004, Google Maps and Earth
in 2005, Youtube in 2006, Android operating system in 2007,
Crome in 2008 and lastly Google Plus in 2011.
Background of the Company
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7. MISSION:
The official mission statement of
Google Inc. is "Google's mission is to
organize the world's information and
make it universally accessible and
useful.
Is the color of gold, butter and ripe
lemons. In the spectrum of visible
light, yellow is found between green
and orange.
VISION:
Google’s vision is to make search
engines so powerful that people would
find and understand every single thing
in the world. Google believe that the
most effective, and ultimately the most
profitable, way to accomplish it’s
mission is to put the needs of our
users first So there vision is to,
provide the most relevant and useful
search results possible provide the
most relevant and useful advertising.
Because, Ads should not be an
annoying interruption will never stop
working to improve utilizing the
experience, search technology, and
areas of information organization5
Is the color of blood, and because of
this it has historically been associated
with sacrifice, danger and courage.
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8. Form of business
Google is a corporation. It was firstly a
private corporation. Then it was turned into
a public corporation in 2004. Form of
business
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Product and services offered:
Hardware: (Nexus phone, Chrome book,
Google driveless car)
10. Customer base:
Google has huge number of customer worldwide. Mainly those who use
Google as the ISP are the customers of Google. Again the users of their
software, hardware and services are their customers
Marketing in which Google is operating
Google is incorporated in USA. But it is operating around the world.
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11. Industry Overview
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The Industry: The industry Google Inc belongs to is the Internet Service
Provider (ISP). The search industry is an ecosystem with a number of different
companies and related technologies that together provide complete solutions
for intranet and customer-facing content search. It is a fact that, most search
engines use very similar technologies. They all have features that support
customers across a broad range of requirements. But here are some the
companies that we feel are strongest in the field and who are the major
competitors for Google Inc.
12. Major Competitors
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Amazon
Amazon with its Kindle e-book reader is one of the leaders in e-book reader’s market
Mozilla
Mozilla has shown intent to kick Google out from its default search engine status Mozilla
is now eyeing to get a deal with Microsoft to make Bing as its default search engine in
Firefox.
Yahoo
Google’s biggest competitors besides Microsoft is Yahoo Yahoo made some
improvements by integrating search with its rich content Users can watch videos or
stream music straight from the Yahoo search results page.
13. Google started with a set of few intelligent rules. Growing from
there, it has developed into a new business, which has made it the
world's largest search engine They use the power of less which
gives us a clean, simple, and interference free search page. They
have posted no ads on the website, which is proven as a impressive
way to make users happy and to make sure they are coming back as
they get exactly what they want. Google offers information from
reliable sources nearly every time.
Marketing strategy
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14. Google is that they offer the zero
risk free entry policy. Google
uses the power of the vision.
Google has a pay-per-click
concept, every time you click on
it, they get money, but not from
the searcher but from the site
owners, for whom he are looking
for.
Marketing strategy
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15. Considering above we can say that Google is a mix of excellent marketing
ideas, smart choices, great advisory and culture of innovation which make
them a great provider of quality products and highlight them as a promising
performer showing wide variety in the market. Google was not the first
devise for searching or email or advertisements. But its market leadership
was due to the fact that it did all of those things better than others. So it can
easily be estimated that, the strategy which Google Inc follows is leading it
towards the pinnacle of success and helping it to be the most established
player in ISP industry.
Conclusion
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