I am a creative person who has over 18 years of working experience in a 360-degree marketing communication field and creating a strategy in using communication tools and channels reaching the target audience efficiently.

1. GUMCHAI LERTPHUTTIPHINYO
กำชัย เลิศพุฒิภิญโญ
P O R T F O L I O

2. I am a creative person who has over 18
years of working experience in a 360-
degree marketing communication field
and creating a strategy in using
communication tools and channels
reaching the target audience efficiently.

3. P E R S O N A L I N F O R M A T I O N
BIRTHDATE
25 February 1981
ADDRESS
34/64
Soi Vibhavadi Rangsit 47,
Vibhavadi Rangsit Road,
Don Muang Airport District,
Bangkok
Thailand 10210
E-MAIL ADDRESS
Gummyarch@gmail.com
MOBILE PHONE
+66 [ 0 ] 92 6598 959
LINKEDIN
www.linkedin.com/in/gumchai-
lertphuttiphinyo-322a1997/
LANGUAGE
• Thai
• English

4. 2019 - 2018 University of Aberdeen : The UK
Postgraduate : MBA Programme
Class of commendation
2002 - 1998 Chulalongkorn University : Thailand
Undergraduate : Faculty of architecture
Major exterior architecture
1998 - 1993 Horwang school : Thailand
Scientific - Mathematic programme
E D U C A T I O N A L B A C K G R O U N D

5. 2017 - Recent MBA Candidate / Freelance
The Year 2016 Directorofeventmarketingbusiness
Tree Dance Publishing Company
A Thai publishing organisation
The Year 2015 Creative marketing manager
GMM25
AThaitelevisionbroadcastingchannel
2012 - 2014 Freelance
2009 - 2011 Creative group head
Branded the agency
A Thai PR agency company
W O R K I N G E X P E R I E N C E
2005 - 2008 Creative copywriter
Lowe : Advertising agency
[ Thailand’s branch : Activation unit ]
2002- 2004 Creative unit’s employee
TV Thunder
A TV programme-production company

6. W O R K I N G S K I L L S
TOEIC
• Total score 735
• Issued November 23, 2019
CERTIFICATION
• Data Analytics With
Business Simulation Game
WORKING SKILLS
• Concept design
• Corporate identity design
• Branding management
• Communication strategy
• PR management
• Advertisement
• Digital marketing
• Fundamental financial
analysis
PROGRAMME
• Adobe photoshop
• Adobe illustrator
• Adobe premiere pro
• iWork :
- Page
- Number
- Keynote
• Microsoft office :
- Word
- Excel
- Powerpoint

7. W O R K I N G E X P E R I E N C E
2002- 2004
Creative staff
TV Thunder
TV Programme
• Masterkey
• ONO show
• ONO concert
2005 - 2008
Creative copywriter
Lowe
Activation / IMC Project
• EGAT
• TK Park
• AIS
• Clinic Clear
• Citra
• Sunlight
• Fanta
• Breeze CSR
• AXE
• Johnson & Johnson
• Coke lucky draw
• Fanta online project
• Rexona
• Takeda
• Unif daily C
• บสธ
2012 - 2014
Freelance
Retained project
• Piromland Group
• SCG : Design catalyst
Ad hoc project
• 928 ideas rebranding
project
• DFSK Mini Truck
Exhibition project
• กรมราชองค์รักษ์
• โหมโรง
2009 - 2011
Creative group head
Branded the agency
PR Project
• Suvarnabhumi Airport
• Krispy Kreme
• Amari residences
• Pizza company
• Uniqlo
• AIMC
• Kingpower
• Citroen DS3
• Cotto
• Bosch & Skil
• Expedia
2017- Recent
MBA Candidate
Digital PR Project
• BIDC 2017
• BKKDW 2017
• Sprinkle PR project
• Philip iron PR project
• Mitsubishi heavy duty
• Gree
CI design project
• Colibri : Local Mexican
beer brand
• Green Ant company : a
Nigeria’s agricultural
organisation.
• Kingo : Fruit delivery
2016
Business director
Tree Dance Publishing
Sponsorship Project
• Miss Maxim 2016
• Maxim angel on duty
• Maxim live
• Attitude live
2015
Marketing manager
GMM25
Marketing work
• Annual plan 2016
• TV Scoop projects’ budget
7

8. 2 0 1 7
—
RECENT
Freelance
The works I have dealt with are regarding digital PR
projects, marketing events, especially in part of
creative works and CI design, including branding
management.

9. BANGKOK INTERNATIONAL DIGITAL
CONTENT 2017 [ BIDC 2017 ]
Digital PR project
The annual digital content fair wanted to promote
the event to international. Under the limited
budget, we began by determining the exact
target that led to accurate target media to
advertise.
In part of PR execution, we used an article for
pitching the target websites, reinforced the
implementation by seeding topics through web
broads and also used Google ads network to
approach the target widely.
[ total impression 10.37 M ]
The total impression is 10.37 M in 2 months of the campaign period.

10. BANGKOK DESIGN WEEK 2017
PR Scoop project
It was the annual event exhibiting designers'
showcases at various places in Bangkok.
This year, the event focused on the target around
18-25 years old to go visiting the exhibition.
Hence, the PR execution would concentrate on
content touching the audience like the article
regarding the places in Bangkok that people
must not miss to check-in. [ As the target insight,
they liked to share trendy kinds of stuff on social
media ]
Similar project
• Sprinkle : Limited bottle design launching
• Taiwan designer centre : The showcases @
BIG & BIH
The total media value : 1.75 M Baht Sprinkle
Limited bottle design Project
Media value : 0.9 M Baht
Office mom project
Media value : 1.5 M
Taiwan design centre
Media value : 1.5 M Baht

11. MITSUBISHI HEAVY DUTY
Posting plan project
Executing the project concentrated both the key
messages and keywords related to product
benefits because of search engine friendly
[ SEO ].
However, the topics posted on various web
boards would not be hard-selling the product
obviously because we tended to avoid negative
comments from the brand that disguised to be
internet users to cheer the product.
Remark : project period was 5 months
Similar project
• Gree : Air conditioner
Total media coverage : 5 months
5 Advertorials
75 Topics posted via Top Thai web boards
200 comments
Gree : Airconditioners
5 Advertorials
40 Topics posted via Top Thai web boards
200 comments

12. BANGKOK INTERNATIONAL DIGITAL
CONTENT 2017 [ BIDC 2017 ]
DIGITAL PR PROJECT
• www.moddb.com
• www.kongregate.com
• coderanch.com
• www.scirra.com
• gamejolt.com
• www.mapcore.org
• home.fgl.com
• forums.toucharcade.com
• forum.unity3d.com
• www.reddit.com
• forums.tigsource.com
• www.garagegames.com
• www.indiedb.com
• makegamessa.com
• www.nextbigwhat.com
• article.wn.com
• www.graphicdesignforums.co.uk
• thewebdesignforum.co.uk
• www.animationxpress.com
• www.awn.com
• www.theverge.com
• www.nationmultimedia.com
BANGKOK DESIGN WEEK 2017
PR SCOOP PROJECT
• travel.sanook.com
• news.mthai.com
• www.thairath.co.th
• www.dailynews.co.th
• www.matichon.co.th
• www.khaosod.co.th
• www.sudsapda.com
• www.facebook.com
• gmlive.com
TAIWAN DESIGN CENTRE IN BIG &
BIH 2017
PR SCOOP PROJECT
• world.kapook.com
• talk.mthai.com
• www.dek-d.com
• oknation.nationtv.tv
• www.bangkokbiznews.com
• www.bloggang.com
• n2prnews.exteen.com
SPRINKLE
LIMITED BOTTLE DESIGN EDITION
PR PROJECT
• www.marketingoops.com
• www.facebook.com/MarketingOopsdotcom
• twitter.com/MarketingOops
• plus.google.com
• brandinside.asia
• m.facebook.com
• twitter.com/brandinsideasia
SPRINKLE
OFFICE’S MOM PR PROJECT
• www.tvpoolonline.com
• gossipstar.mthai.com
• www.newsplus.co.th
• world.kapook.com
• www.thailand4.com
• www.thaipr.net
• www.ryt9.com
• cbntchannel.com
• mgronline.com
• www.naewna.com
• www.komchadluek.net
MITSUBISHI HEAVY DUTY
AIRCONDITIONERPOSTINGPROJECT
• board.postjung.com
• www.siamzone.com
• webboard.health.sanook.com
• forum.thaiza.com
• pantip.com
• board.postjung.com
• www.dogilike.com
• www.dek-d.com
• ilovecondo.net
• board.postjung.com
• pantip.com/topic/36059218
• talk.mthai.com
• webboard.siamza.com
• forum.thaiza.com
• webboard.guru.sanook.com
• www.nackna.com
• www.smmagonline.com
Total media coverage : 5 months
5 Advertorials
75 Topics posted via Top Thai web boards
200 comments
GREE
AIRCONDITIONERPOSTINGPROJECT
• pantip.com/topic/36040304
• Siamzone.com
• webboard.sanook.com
• talk.mthai.com
• www.Soccersuck.com/boards
• board.postjung.com
• oknation.nationtv.tv/blog
• board.postjung.com
• www.dek-d.com
• www.Airbkken.com
• cyberbird.exteen.com
• www.posttoday.com
• www.spotlightdaily.net
• www.thansettakij.com
Total media coverage : 5 months
5 Advertorials
40 Topics posted via Top Thai web boards
200 comments
I N D E X : P R N E W S L I N K S

13. Re-Wild Project
It is the CSR project established by group CP
all. It aims to utilise CP’s empty area, which is
around 20,000 rai ( ไร่ ), to bring back the
plenty of forest to Thailand. The logo
represents the project direction that attempts
to make the area full of plants.
Green Ants
To emphasise the brand that its core business
is regarding agricultural industry in Nigeria,
creating the logo uses the corporation letters,
G and A, to design the logo representing an
ant.
Colibri
Colibri is a local-Mexican-beer brand whose
meaning is a hummingbird. The design
concept is to use the letters C, L and B to
create a logo reflecting the idea of 2
hummingbirds sipping a beer.

14. 928 Ideas Agency
To re-design the logo of an event organiser
company, The logo’s Key visual is firework that
represents energy, colourfulness, creativity and
happiness. Moreover, the logo also hints the
numbers of 9 2 and 8.
Created in 2013
Airport of SMILES
The icon has Thai art’s elements to visualise
symbolically of a smile. This icon is the key
logo of Suvarnabhumi airport’s campaign in
the year of 2009.
Created in 2009
Kingo : A premium fruit shop
Creating the logo uses K to design a pattern
that can be applied to various branding
materials such as a logo icon, a label tag and
paper wrap.

15. T H E
Y E A R
2 0 1 6
Director of event marketing business
Tree Dance Publishing Company
A Thai publishing organisation
My responsibility was to lead the event marketing
business unit that was the department set for
generatingextrarevenuetothecompany.
The business strategy was to utilise the magazines'
brand equity and media partners to create interesting
projects to gain sponsorship revenue for achieving the
organisationalgoal.

16. MAXIM MAGAZINE MADAME FIGARO ATTUTUDE MAGAZINEIN MAGAZINEHER WORLD MAGAZINE

18. MAXIM MAGAZINE
Miss Maxim 2016 : Sexy Icon
Miss maxim is known as the sexy talent contest.
The contest To create more media value than
previously, we separated the content into 3
stages before the final round in 2016, and we
used all media channels the magazine had,
online, offline and media partner, to promote the
campaign. Moreover, we created opportunities to
let sponsors could blend the branded contents
with the contest processes. As a result, the
sponsors would get more media exposure than
the earlier contests and also the Maxim had a
special project to generate revenue to the
publishing.
Remark :
The concept I created still was used as the
contest theme in the next year later. Miss Maxim 2016 : Key Visual Press Conference 2016
Venue : Terminal 21, Bangkok

19. Miss Maxim 2016 : Final Round
Link : Miss Maxim 2016

20. MAXIM MAGAZINE
Angel on duty project : An exclusive pool part
It was an activity from the magazine that brought
the participants and Maxim Girls to fly to the
Phuket island, Thailand, to the exclusive party. To
hit the marketing goal, we set the sponsorship
packages and approached the products that fit in
the Maxim brand's character instead of selling
the ticket for individuals. The result was not only
we hit the goal by having the main sponsor, but
we also had the rest of the tickets to sell our fans
for getting more revenue.
Maxim pool party : Angle on duty 2016
Venue : Peach blossom resort, Phuket

21. VOOV
Maxim & Attitude live chat project
Even though print media has been facing a lack
of reader crisis. We saw an opportunity that our
magazines' branding we have were valuable.
Therefore, we create the live chat project that let
the target could interactive chat with popular
Miss Maxims and Attitude Guys via VooV
application, which was our sponsor.
IMPULSE
Sailor pool party project 2017
The NGO that encouraged LGBT checking their
blood frequently. As Attitude was the pool party
host, which got a fund form Impulse organisation,
we created a pool party that had full of Attitude
guys and let the target who had proof of blood
checking joined the party for free.
Key visual and Project materials

22. T H E
Y E A R
2 0 1 5
Creative marketing manager
GMM 25
A Thai television broadcasting channel
What I did were creating concepts ideas responding
to the clients’ marketing briefs and passing all ideas to
a creative unit to develop the ideas into TV campaigns.
Moreover, I was controlling the budget for each
project to determine profit for the GMM25 channel as
well.
Besides, I joined a marketing team as a manager
position to create the annual marketing plan 2016
and take care of the GMM25 special projects,
especially in part of the projects’ margin.

23. GMM 25 : THAI TV CHANNEL
Year plan 2016
I was the marketing team's member responsible
for creating the GMM25's 2016 marketing plan.
The responsibility let me applied data analytic
skills to define not only identifying the channel’s
strengths and selling points but also projecting
the budget and revenue of the TV programmes in
each broadcasting period of GMM25 channel.
Link : vimeo.com/381521406
Trailer : GMM 25 Year Plan 2016 [ Click Here ]

24. 2 0 1 2
—
2 0 1 4
Freelance
This period I finished various kinds of marketing
work such as consulting a real estate’s marketing
[ Piromland Group ], rebranding an event organiser
company [ 928 Ideas the agency ] and producing the
exhibition for honouring King Rama 9 [ hosted by
Royal Thai Aide-De-Camp Department: กรมราชองค
รักษ ]

25. DFSK
Loading Capacity Challenge
DFSK mini truck wanted to convince the target,
which was explicitly focused on SME business
owners, regarding using a mini truck that enough
to convey stuff for running SME businesses.
As the marketing objective, the idea came up
with "loading challenge" that let the target
guessed the weight of all materials loaded on the
truck, which was related to what SME business
used as a usual routine, to get a free mini truck!.

26. HOME-RONG [ THE OVERTURE ]
THAI MUSICAL THEATRE
The show’s introduction exhibition
The show was regarding the biography of the
main character who was keen on " Ra-nard", a
kind of Thai traditional musical instruments.
Since the plot based on the true story that
happened in world war 1 period might cause
audiences difficult to watch, the concept of
creating the exhibition content was “ side story”,
which meant presenting tips making the
audiences more easily understand to watch the
show.

27. SCG DESIGN CATALYST
Social Media Posting Plan
Design Catalyst by SCG Chemicals is an
organisation that has a business direction in
supporting businesses in applying design
processes in the plastic producing process.
Therefore, the direction social media contents
would inspire the target like exciting plastic
design showcases, designers' quote or motto
and interesting news and updates. Moreover,
The contents' detail did not forget to mention the
services Design Catalyst had in every single post.
Period : 2013 [ 4 months ]
Result : Organic like +10,000

28. กรมราชองครักษ์
RoyalThaiAide-De-CampDepartment
Rama 9 Honour Exhibition
The exhibition concept was creating a poem then
picked up every sentence of it to match a story
that the organisation had done following King
Rama 9 direction such as retaining an
environment, helping suffering people who faced
disasters and levelling up rural life's quality.
Furthermore, people who visited the exhibition
would get the seed from the tree that King Rama
9 had been supporting people to plant. It
reflected that the organisation encouraged
people to follow the King speech further.

29. 928 IDEAS
Re-branding project
Previously the company was focused on only
event marketing business, and then the owner
had a direction to rebranding for dealing with the
marketing trend had been changing
considerably.
Thus, to extend the services an organisation had
had, rebranding execution would be redesigned
not only the logo but also repositioned the brand
character, which communicated the targets that
the organisation was a communication agency
instead of an event organiser.

30. 2 0 0 9
—
2 0 1 1
Creative group head
Branded the agency
A Thai PR agency company
My department’s job was creating communication
campaigns and cooperating the PR unit to use key
messages from those campaigns as content for public
relations through various PR tools. The projects that I
finished were the campaign: Airport of Smile by
Suvarnabhumi. Airport, Thailand and Krispy Kreme
Thailand that my colleagues and I did the PR
phenomenon that was creating the longest Krispy
Kremequeueintheworld.

31. SUVARNABHUMI AIRPORT
Airport of Smile Campaign
Suvarnabhumi airport aimed to be top 10 the
best airport in the world; thus, we came up with
the direction focused more on the internal
communication under the campaign " Airport of
Smile". The campaign concentrated on
encouraging staff, both permanent and out-
source staffs, to be representative of the Thai
people's smile.
The campaign created the icon, ads, mascot and
on-ground activities to be used for
communicating the target both the internal and a
mass target. In addition, The campaign used PR
tools for amplifying the campaign widely.
Contract Period : 12 Months
Internal encouraging video [ Click Here ]
Radio spot [ Click Here ]

32. KRISPY KREME
1st Store Launching Activity :
Retained PR Project
The key factors that made the 1st Krispy Kreme
store launching success were effectively using
influencers and media channels. We projected
the influencer group, media people and
celebrities, that had the potential to amplify the
messages to a mass target.
Therefore, the news reaching the mass one
would be blending the positive opinions from
those influencers to engage the public to join
queuing for buying the doughnut.
As a result, we had got the longes Krispy Kreme
queue in the world and could generate 43
millions Baht of media value at that period.

33. CITROEN DS 3
DS3 Launching Campaign
The idea of creating PR activation for Citroen car
was from presenting DS3's key features that
were a fashionable car and had various colour
models. Hence, we brought a number of red,
white and blue DS3 cars to park into a big heart
shape with the colour of the Thai flag in the
Suvarnabhumi airport for PR photo release.
Then, the campaign reinforced the message of
being the fashionable car continuously through a
roadshow activity that used a 3D mapping
technique as a highlight [ The concept of the 3D
mapping was about presenting DS3 in each
colour model ].
3Ds Mapping [ Click Here ]

34. PIZZA COMPANY
Buy 1 Get 1 Free PR Activation
In running the promotion campaign, The Pizza
company had got the feedback from target about
the delay issue. To assure that The brand
prepared readiness for dealing with the
promotion, we created the PR angle and
activation idea responding to the marketing
communication objective by using the Pizza
Company's staffs to participate press conference
creatively [ using a cheering technique to present
the campaign key visual ]

35. AMARI RESIDENCES
AMARI RESIDENCES HUA HIN
PR Activation
Since Hua-Hin was famous for being a
destination that the main target who lived in
Bangkok often visited for a long weekend, the
brand set the condominium character as the best
second home for relaxing during the weekend.
Therefore, The marketing event strategy was
setting marketing events set on long-weekend
periods during a year. As a result, the target
could experience not only seeing the showroom,
but they also trialled to travel from Bangkok to the
site
[ we considered that travelling distance was one
of the crucial factors that affected to decision
making for buying real estate ]

36. UNIQLO
1st Store launching project
Retained PR Project
Presses’s Collection Preview event

37. COTTO
Pop Up Trend Show 2012
Since The brand Cotto wanted to show the trend
of Pantone colour year 2013 that had 5 themes,
our idea came up with presenting each of colour
set through pop up installation, which could be
mobility, and interior decoration was set by
following city living style around the world
[ Shanghai, Tokyo, New York, Scandinavian ]

38. AIMC Association of Investment
Management Companies [ AIMC ]
AIMC Award Announcement event
TRINITY FORUM
Annual international press conference

39. EXPEDIA
1st Launching Event in Thailand
ORIENTAL RESIDENCE
Open-House Event Project

40. 2 0 0 5
—
2 0 0 8
Creative copywriter
Lowe, Activation Unit
Advertising agency
My responsibility was creating advertising
campaigns [ IMC campaign and Brand activation
campaign ] to purpose clients. Because of job
descriptions, I learned how to apply communication
channels to respond to target insights. One of the
advertising campaigns reflecting what I did at that
period is campaign Clinic Clear Special Force that is
the campaign using a famous online game to
demonstrate shampoo for men!

41. AXE CHOCOLATE
Launching Campaign
Because of introducing the new variant of the
new product, we created a discount coupon
tester, which is a deodorant flavour tester that
can be used for a discount when the target
wanted to buy the sample size of product at a
convenient store. As a result, AXE could
increase the market share of 10% in the
deodorant for men market.
Other Projects
• The fantasy call centre project
• Casino installation project

42. AXE Call me : Sexy Call centre AXE Casino : WC Wrapping

43. CLINIC CLEAR SHAMPOO
Clinic Clear Special Force Project
The project came up from the target insight, male
18-25 yeas old, that mostly like playing a sport or
online gaming. We suggest the brand to
cooperate with the famous online game from
Korea called "Special Force" to create a BB gun
filed imitated from the online stage and. The
target who join playing the BB gun would get a
code of the new-special-rare gun item that could
be used in the online game. Moreover, the target
could also experience the product by washing
their hair after finished playing the BB gun.
Besides, not only the online item that Clinic Clear
shampoo could use as promotion campaign, but
the shampoo brand also got new media
exposure from the online game asset like the
online banner in the online game, website, or the
game's magazine.

45. ELECTRICITY GENERATING
AUTHORITY OF THAILAND [ EGAT ]
TVC Launching Event Project
To create PR content align the TVC concept
"EGAT never stop generating electricity", We set
a mime crew wearing EGAT uniform to places
that had an automatic machine like automatic
doors, escalators, electric tollbooth, in the CBD
area. Then we let mime members acted like they
were trying to make those machines work. After
the event, we amplified the content into PR
scoop and pitched to newspapers and
magazines.
This project made EGAT had PR scoop in a
newspaper’s 1st page as EGAT never had
before.

46. CITRALOTIONLONGLASTINGYOUTH
IMC Campaign
As the product benefit that remained youth in
women skin, we came up with the idea that used
a former beauty queen as the presenter. The
reason was the target perception having to the
former beauty queen, which the target thought
that the beauty queen's look was still young and
younger even though years had passed by.
Other Projects
• Citra panda sampling troop : Citra provoked
the target to be aware that Thailand sunlight
makes women have two-shade-skin colour
like a panda.

47. Citra Double UV Filter : Sampling road show project

48. JOHNSON AND JOHNSON
Johnson Charity Project
The project used the event presenters, 4 famous
TV programme hosts [ พิธีกรผูŒหญิงถึงผูŒหญิง ] to
promote the project and invite the target to join
this charity by only getting free sampling! [ 1
product sampling had value 100 Baht for
donating to มูลนิธิรักษเด็ก ]
Hidden agendas of the event were, the brand
wanted to let the target experienced the product
benefit and to promote the brand in part of CSR
topic to consumers.

49. TK PARK : LEARNING CENTRE
2 min TV Programme
Since the TK park objective that wanted to point
out the benefit of reading, therefore, an idea
execution was creating 2 mins TV programme
that pointed out the benefit of reading that could
solve every issue the target had faced. The detail
in the TV programme had a catchy word [ อ‹านดี
กว‹าาา ] to call the target attention.
Similar Project
• Rexona reality TV programme
TV programme [ Click here ] Rexona : ภารกิจกลŒาทŒาความมั่น

50. BREEZE
CSR Playground Project
Under the brand essence, Dirt is Good, Breeze
created CSR project aiming to provide a
playground to school that faced a lack of learning
tool, and the brand wanted the target participated
in the campaign.
Hence, the campaign created a music video
written and directed by famous people [ สแตมปŠ
และนิ้วกลม ] and launched it via YouTube. When
MV was viewed to 500,000 views, Breeze
provided 3 playgrounds to elementary school at
the south border of Thailand [ 3 จังหวัดชายแดน
ภาคใตŒ ]
MV เพลงนี้เพื่อลานเล‹นนŒอง [ Click here ]

51. GSM
New Logo Launching Event
COKE
Lucky draw campaign [ 100 ฝา 100 ฝ˜น ]

52. TIGER MORTAR
Road Show Activities
TAKEDA
40th Anniversary Campaign : CSR Project and
Dinner Party

53. 2 0 0 2
—
2 0 0 4
Creative staff
TV Thunder
A TV programme-production company
I was one of the team members to create Thai TV
programmes called ONO Show and Master key that
is the longest-broadcasting-comedy game show in
Thailand. What I was assigned were creating scripts,
producing TV scoop and also being a key man to
deal with special projects like an entertainment
concert or special events.

54. W O R K I N G E X P E R I E N C E
2002- 2004
TV Thunder
: Creative staff
TV Programme
• Masterkey
• ONO show
• ONO concert
2005 - 2008
Lowe
: Creative copywriter
Activation / IMC Project
• EGAT
• TK Park
• AIS
• Clinic Clear
• Citra
• Sunlight
• Fanta
• Breeze CSR
• AXE
• Johnson & Johnson
• Coke lucky draw
• Fanta online project
• Rexona
• Takeda
• Unif daily C
• บสธ
2012 - 2014
: Freelance
Retained project
• Piromland Group
• SCG : Design catalyst
• 928 ideas rebranding
project
• DFSK Mini Truck
Exhibition project
• กรมราชองค์รักษ์
• โหมโรง
2009 - 2011
Branded the agency
: Creative group head
PR Project
• Suvarnabhumi Airport
• Krispy Kreme
• Amari residences
• Pizza company
• Uniqlo
• AIMC
• Kingpower
• Citroen DS3
• Cotto
• Bosch & Skil
• Expedia
2017- Recent
: Freelance
Digital PR Project
• BIDC 2017
• BKKDW 2017
• Sprinkle PR project
• Philip iron PR project
• Mitsubishi heavy duty
• Gree
CI design project
• Colibri : Local
Mexican beer brand
• Green Ant company :
a Nigeria’s
agricultural
organisation.
• Kingo : Fruit delivery
2016
Tree Dance Publishing
: Business director
Sponsorship Project
• Miss Maxim 2016
• Maxim angel on duty
• Maxim live
• Attitude live
2015
GMM25
: Marketing manager
Marketing work
• Annual plan 2016
• TV Scoop projects’
budget

55. F O R M O R E I N F O R M A T I O N
T H A N K Y O U
G u m m y a r c h @ g m a i l . c o m
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www.linkedin.com/in/gumchai-
lertphuttiphinyo-322a1997/
GUMCHAI LERTPHUTTIPHINYO
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