Marketing involves promoting products or services to target audiences through various methods like commercials, advertisements, and branding. The goal is to understand customer needs and deliver value through products, services, or experiences. The marketing process consists of analyzing markets, planning promotions, implementing strategies, and controlling results. Marketing aims to satisfy needs profitably by determining which customer needs a company can fulfill through market research and offering compromises that balance multiple customer values.

1. Define marketing with example:
Marketing is the promotion of business products or services to a target audience. Common
examples of marketing at work include television commercials, billboards on the side of the
road, and magazine advertisements. But not all businesses approach the need to market
their goods and services the same way.
Marketing Process:
The marketing process consists of four elements: strategic marketing analysis, marketing-
The aim of marketing in profit-oriented organizations is to meet needs profitably.
Companies must therefore first define which needs and whose needs they can satisfy. For
example, the personal transportation market consists of people who put different values on
an automobile’s cost, speed, safety, status, and styling. No single automobile can satisfy all
these needs in a superior fashion; compromises have to be made. Mix planning, marketing
implementation, and marketing control.
Marketing is the process of exploring, creating, and delivering value to meet the needs of a
target market in terms of goods and services;[1][2] potentially including selection of a target
audience; selection of certain attributes or themes to emphasize in advertising; operation of
advertising campaigns; attendance at trade shows and public events; design of products
and packaging attractive to buyers; defining the terms of sale, such as price, discounts,
warranty, and return policy; product placement in media or with people believed to
influence the buying habits of others; agreements with retailers, wholesale distributors, or

2. resellers; and attempts to create awareness of, loyalty to, and positive feelings about a
brand. Marketing is typically done by the seller, typically a retailer or manufacturer.
Understanding the marketplace and customer needs:
To understand a marketplace and consumer needs, there are five core concept where one of it
is needs, wants, and demands. Needs is a state of felt deprivation such as basic physical needs.
Wants is the needs where are form by culture or individuals. Demands are wants that are
affected by the buying power. This concept identifies the customer value and satisfaction
where customer value can be define as the difference between the values the customers gains
from owning and using a product and the cost of obtaining the product while customer
satisfaction are product’s perceived performance matches the buyer’s expectations. For
example, the needs are food, shelter, clothes, and other basic requirements to live while wants
are Big Mac, and also demands are mobile phones.

3. Marketing Offerings_______ Products, Services and
Experiences:
Customer's needs and wants are fulfilled through a marketing offering -some combination of
products, services, information or experiences offered to a market to satisfy a or needs want.
Marketing offerings are not limited to physical products. They also include services, activities or
benefits offered for sale that are essentially intangible and do not result in the ownership of any
think. Examples includes banking, airline, hotel, and tax preparation and home repair services.
More broadly, market offerings also include other entities, such as persons, places,
organization, information, and ideas. For example, beyond promoting its banking services,
LaSalle Bank run ads asking people to denote used or old winter clothes to the Salvation Army.
In this case, the marketing offering is helping to keep those who are less fortunate warm.
Exchanges and Relationships:
The defining characteristic of an exchange relationship is that benefits are given with the
expectation of receiving a comparable benefit in return or in repayment for a comparable
benefit received in the past. Typically, relationships between employees and employers are also
exchange relationships.
A marketing exchange is what happens any time two or more people trade goods or services. In
marketing theory, every exchange is supposed to produce "utility," which means the value of
what you trade is less than the value of what you receive from the trade.

4. Marketing Concept:
The marketing Concept is the strategy that firms implement to satisfy customer's needs,
increase sales, maximize profit and beat the competition. This concept under the customer
focus and value are the routes to complete sales and profits. The marketing concept is
customer-centered “brains and responds” philosophy.

5. The societal marketing concept holds that the organization's task is to determine the needs,
wants, and interests of a target market and to deliver the desired satisfactions more effectively
and efficiently than competitors in a way that preserves or enhances the well-being of both the
individual consumer and society.