This document discusses digital marketing and search engine optimization. It defines digital marketing and lists eight types of digital marketing, including search engine optimization, pay-per-click advertising, social media marketing, content marketing, email marketing, mobile marketing, marketing analytics, and affiliate marketing. It then focuses on search engine optimization, describing what it is, different types of SEO like white hat, black hat and gray hat techniques, and various off-page and on-page SEO strategies like backlinks, crawling, indexing, directory submissions, image optimization, article submissions, and PowerPoint submissions.

1. Digital marketing
BY GULFISHA

2. What is Digital Marketing??
Marketing, also called online marketing. It is the promotions of brands to
connect with potential customers using the internet and other forms of Digital
Marketing Digital

3. Types of Digital Marketing
Digital marketing can be broadly broken into 8 main categories
including:
1) Search Engine Optimization
2) Pay-per-Click
3) Social Media Marketing
4) Content Marketing
5) Email Marketing
6) Mobile Marketing
7)Marketing Analytics
8)Affiliate Marketing .

4. What is search engine optimisation?
SEO means Search Engine Optimization and is the process
used to optimize a website's technical configuration,
content relevance and link popularity so its pages can
become easily findable, more relevant and popular towards
user search queries, and as a consequence, search
engines rank them better.

5. Types of search engine optimization:-
1) White hat SEO is a term that describes internet
marketing practices that are approved by search
engines.
2) Black hat SEO is a practice against search engine
guidelines, used to get a site ranking higher in search
results.
3) Gray hat SEO is the combination of SEO methods
that go along with Google Webmaster Guidelines
(white hat SEO) and those that violate them (black
hat methods)

6. What is web traffic?
Website traffic refers to web users who visit
a website. Web traffic is measured in visits,
sometimes called "sessions," and is a common
way to measure an online business
effectiveness at attracting an audience.

7. Types of web traffic
1) more precisely, the term “organic” (or “natural”) traffic refers to the number of visitors coming from
search engine results (as opposed to a paid source of traffic). Organic traffic is therefore a metric
enabling you to measure how many visitors came from searches made on a search engine.
2) Direct access (direct traffic) to a website occurswhen a visitorarrivesdirectly
on a website,withouthaving clicked on a linkon another site.
3) Social traffic refers to traffic coming to your website, mobile site or mobile app
from social networks and social media platforms.
4) Referral traffic is the segment of traffic that arrives on your website through
another source, like through a link on another domain.

8. SEO:- OFF PAGE
1) BACK LINK :- A backlink is when one website links to another
with an anchor text. An example of a backlink is any article you
find that links to another source or website. You can find examples
of website backlinks all over the internet, especially on popular blog
sites that link back to relevant content.

9. Crawler
A crawler is a program used by search engines to collect
data from the internet. When a crawler visits a website, it
picks over the entire website's content (i.e. the text) and
stores it in a databank. It also stores all the external and
internal links to the website.

10. Indexing
Indexing is how search engines organize the information and the
websites that they know about. Indexing is part of a normal search
engine process – arguably the most important, because content that
is not in the index has no possibility of ranking for a search result.

11. DIRECTORY SUBMISSION
Directory Submission is a process of submitting your
website URL to various web directories (websites) with the
aim of building backlinks thus increasing business growth.
This is the off-page SEO technique, used to generate
outsider links for your website.

12. Requirement
1) Title – 60 + 65 characters.
2) Descriptions – 160 + 180 characters.
3) URL
4) E-mail
5) Free of cost.

13. Image optimisation
Image optimization is about reducing the file size of your
images as much as possible without sacrificing quality so
that your page load times remain low. It's also about image
SEO. That is, getting your product images and decorative
images to rank on Google and other image search engines.

14. Submission:-
Article submissionis an off-page optimization activity. It refers to attracting traffic
by submitting SEO optimized articles to popular article submissiondirectories. It is
a long term SEO activity which helps increase backlinks and boost PageRank of
your website or blog.

15. PPT SUBMISSION
PPT submission is one of online marketing tool that help to
create backlinks. With the help of attractive, informative
and engaging PowerPoint slides, you can share high-
quality content across the web.

16. Site:-
1) Slide Share
2) Slide Serve
3) adore
4) 4 shared
5) scribed
6) zonation
7) power show