1. Histories of newspapers,
billboard and radio adverts
http://www.clpgh.org/research/pittsb
http://www.dnjournal.com/images/lowdown/ron- urgh/history/images/bb6.jpg
nov67.jpg
http://images.theage.com.au/ftage/ffximage/2009/05/21/news
paper1_wideweb__470x345,0.jpg

2. A newspaper is a scheduled publication containing news of current General-interested newspapers typically publish stories on local and national political
events, informative articles, gossip, editorials, and advertising from events and personalities (advise column), crime, business, entertainment, society
different companies that will have to pay an additional fee for their and sports are published in newspapers as well on a daily basses. Most traditional
company to be published on the newspaper. Lots of companies do this in papers also feature an editorial page containing editorials written by an editor
order to promote their business and bring in more customers or publish and columns that express the personal opinions of writers about the top stories.
special offers, which again brings in more customers. It usually is printed
on relatively inexpensive, low-grade paper such as newsprint. By The first English-language newspaper, Corrant was published in Amsterdam in 1620.
2007, there were 6,580 daily newspapers in the world selling 395 million A year and a half later, Corante published weekly news from
copies a day. Some newspapers were free to the public but, they made Italy, Germany, Hungary, Poland, Bohemia, France was published in England by an
their money on local business paying the newspaper company to advertise "N.B." (Generally thought to be Nathaniel Butter).
them on a weekly or monthly basses.
http://www.newspapersoc.org.uk/history-of-
british-newspapers
By the 20th century the newspapers became less affective because due to television
http://en.wikipedia.org/wiki/Newspaper#Europ
and radio and billboards and many more advertising methods. All of this new
e
technology had the same power as the newspaper there were channels on at the
morning night and during the day talking about news and during breaks companies
will pay TV companies to promote their businesses because more people will see
Britain's press can trace its history back more than 300 years, to the there advertise rather then in the news papers. It attracts a wider range of
time of William of Orange. Berrow's Worcester Journal, which started customers as well.
life as the Worcester Postman in 1690 and was published regularly
from 1709, is believed to be the oldest surviving English newspaper.
William Caxton had introduced the first English printing press in
1476 and, by the early 16th century, the first 'news papers' were
seen in Britain. They were; however, slow to evolve, with the largely
illiterate population relying on town criers for news and also the lack http://www.lowvilleacademy.org
of parents and children being unable to afford education for their /webpages/mshslibrary/imageG
families which no interest of reading and writing. In 1476 William allery/old%20newspaper.jpg
Caxton sets up the first English printing press in Westminster. The
very first know English newspaper was called ‘Requestd of the
Devonshvre and Cornyshe Rebelles’ that was in 1549. The first titled
newspaper published in London was called ‘Corante’. In addition the
first published newspaper in America is called ‘Publick Occurrences’
in 1690.

3. A billboard (sometimes also called a hoarding in the UK and many other parts of the
world) is a large outdoor advertising structure (abilling board), typically found in high
traffic areas such as alongside busy roads this is because companies like to place
their advertising boards were it can be most seen for example in shopping malls or in
a busy high-street the more people the better. Billboards present
large advertisements to passing pedestrians and drivers. Early billboards were
basically large posters on the sides of buildings, with limited but still appreciable
commercial value. As roads and highways multiplied, the billboard business thrived.
In 1794 Lithography was invented making real posters possible. 1867 earliest
known billboard rentals (source : OAAA)
First U.S. Billboard Erected When Circus Came to Town
In the beginning, Americans used roadside advertising for local purposes.
Businessmen and merchants painted signs or glued posters on walls and fences to
advertise their establishments and what they have to offer. It was a simple and very
http://adagael.files.wordpress.com/2011/04/ads-painted-
cheap way to get customers attention and promote their business to the world.
It was in New York where the first large American outdoor poster (more than 50 on-brick-buildings.jpg?w=630
square feet) was posted. Jared Bell's office printed posters for the circus in 1835. In
1850, exterior advertising was first used on street railways.
Billboards were probably first used to convey a message to the majority of
individuals who were illiterate. It was very hard to promote a business to
people who cannot read or write so the uses of pictures were used to get
the publics attention. The oldest known billboard advertise was posted in
the Egyptian city of Thebes over 3,000 years ago and it was used rewarded
anyway you can catch a runaway slave.
http://flightingboyz.co.za/index.php?o
ption=com_content&view=article&id=6
2&Itemid=75
http://desktoppub.about.com/od/signa http://pcdn.500px.net/10696449/ebe01725a06
ge/a/billboards.htm 3656af7299947272085e9d8239a67/4.jpg

4. The first radio broadcasts aired in the early 1900s. However, it wasn’t until 1919 After the broadcasting stage of the radio then people stated to use the
that radio stations began to broadcast continuously, similar to what we know radio as the way of promoting their business around the country or local
today. In the United States, on November 2, 1920, KDKA aired the first commercial area. Radio experiments continued, and radio stations were established all
broadcast. As more stations began operating on a continuous basis, station owners over the country. The first actual commercial was broadcast in 1922 from
were increasingly faced with the issue of how to maintain their stations radio station WEAF.
financially, because operating a radio station was a significant expense.
In February 1922, AT&T announced they would begin selling “toll broadcasting” to
advertisers, in which businesses would underwrite or finance a broadcast, in
exchange for being mentioned on the radio. This is how the radio companies will
make money by charging local or worldwide business to be advertised over their
station.
WEAF of New York is credited with airing the first paid radio commercial, on
August 28, 1922, for the Queensboro Corporation, advertising an apartment
complex and example on how radio station make their money. However, it appears
other radio stations may actually have sold advertising before WEAF. As early as May
1920, an amateur radio broadcaster leased out his “station” in exchange for $35 per
week for twice-weekly broadcasts. And, in Seattle, Washington, Remick’s Music http://www.radiosurvivor.com/wp-content/uploads/2010/07/Professor-
Store purchased a large ad in the local newspaper advertising radio station KFC, in Charles-Culver-at-the-controls-about-1910-Beloit-College -Archives1.jpg
exchange for sponsorship of a weekly program, in March 1922.
The very first radio broadcast occurred in 1906, courtesy of Reginald Fessenden.
Ships at sea heard him playing "O Holy Night" on his violin and then reading a verse
from the Bible. In the early 1900’s that is the start of the coming of age for radio
broadcasting.
http://www.flixya.com/files-
http://en.wikipedia.org/wiki/Radio_advertise photo/b/e/s/bestmedia-1996324.jpg
ment
http://www.ehow.com/facts_5459580_history
-radio-advertising.html