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Social Media Marketing and SEO Success
- 1. Social Media Marketing & SEO Success by Guillaume Slama Marketing Consultant Marketing Mad
- 2. Introduction Internet has changed, did your website follow ? Search engine optimization or how to bring your website up in search result? Social media , the way to open your business to the world
- 3. A few figures to start with: 70% of them use it everyday 88% of the Internet search are made through Google 78.6% of the US population Is ONLINE Social Media Users There are 144 billion emails sent every day Facebook: 1 billion users YouTube: 800 million users Twitter: 500 million users Google+ :340 million users
- 4. Search Engine Optimization: How it works? SEO is the process of affecting the ranking of a webpage on Search Engines (Google, Yahoo, Bing) Objective: To bring more traffic to a website, by improving the 4 traffic sources (organic, referral, paid, direct search)
- 5. How does your ranking affects your business? A good SEO allows your website to rank better, and by doing so, it increases your visibility. 94% of Google users only see the websites on the first page of the results 6% of Google user go to the second page of results The first 3 results of the first page receive 58.4% of all clicks from users. A good ranking means popularity.
- 6. How can I improve my SEO? Paid traffic Blog Website Referral Social Media
- 7. What are the Social Media? Social Media are websites and platforms allowing the user to share ideas and contents with other users Facebook, Twitter, Google+, Pinterest, Instagram, Tumblr, FlickR, Snapchat etc… 77% of Facebook users said that they interact with brands on the website
- 8. Are Social Media good for my business? Social Media are the cornerstones of an online strategy It gives you the opportunity to tell more to your customers and prospects about your business It will increase your online reputation. Social Media activity will improve your SEO.
- 10. Thank you… Marketing Mad Follow us on: