This document summarizes a presentation given by Guilla Ridgewell and Thomas Asger Hansen on social collaboration and the smart worker initiative at Grundfos. The presentation discusses how Grundfos is working to establish a global working culture and deploy smart worker tools and methods, including pilot projects, maturity assessments, and a Worksmart portal. Examples are given of how social media like blogs and online meetings ("YamJams") can be used to foster collaboration, community, and strategic discussions across the organization. Metrics for tracking individual and collaborative contributions using a scoring model are also summarized.

1. @gilaridgewell
@thomasasgerENTERPRISE COLLABORATION & SOCIAL BUSINESS
Guilla Ridgewell
Social Collaboration and SmartWorker Consultant
@gilaridgewell
Thomas Asger Hansen
Head of Global Working Culture and SmartWorker.
@thomasasger
Practical experiences from Grundfos
Executive Business Leader Network Group
Copenhagen, 7.th of April 2016

2. @gilaridgewell
@thomasasgerTHIS IS YOUR ORGANIZATION!
Source: Yayoi Kusama

3. WE HELP THE ORGANIZATION CROSS THE CHASM . . .
. . . AND IT HAPPENS ONE PERSON OR USE-CASE AT A TIME.
Source: Geoffrey A. Moore (1991)
GLOBAL WORKING
CULTURE
Mission (WHY)
• Identify new ways of working
effectively
• ‘Push Grundfos across the gap’
Method (HOW)
• Frontloading and Innovating
• Design Thinking
Actions (WHAT)
• Pilot Projects
• Business Consultancy
SMARTWORKER
Mission (WHY)
• Give back 1 million hours to our
business functions
• ‘Pull Grundfos across the gap’
Method (HOW)
• Scalable Deployment Models
• User Adoption Framework
Actions (WHAT)
• Worksmart portal
• Productivity Teams & Super
User Communities
• Communication framework
• Adoption metrics

4. ‘LEARNING’ A GLOBAL WORKING CULTURE
1st
Employee
Advocacy
pilot 1st Social Media
Management pilot
launched by Marketing
Prospect-
Finder pilot
SAP Jam
Social
Listening
pilot
(NetBase)
2nd
Maturity
Assessment
Pulsar for
Yammer
Analytics
New InSite
mock-up
Product
Centre
Customer
Community
Thought Leader Social
Business Enablement
Reach for
the Stars
Lead
App
2nd
employee
advocacy
pilot
BD Project
Template
1st
YamJam
(MWB1)
DACH
OneOffice
team
concept
Sprinklr
Ramp-Up
UX
Excellence
Guide
Collabora-
tion
Analytics
2012 20152013 2014
MWB5
definition
Yammer
with HR
(P&S)
Grundfos
Social
Business
Policy
Launch of
Global
Working
Culture
Talent
Event
1st Maturity
Assessment
1st
integrated
Social
Business
strategy
framework
(Cookbook)
Mads Blog
Social
Business
Intelligence
pilot
(Sprinklr)
MHD Strategy
Engagement
Case
Community
Planning Guide
Virtual
Leadership
Module 1
Strategy
2020
MWB5
Practises
Voice of the
Customer
Community (VoC)
Community
Management
Enablement
Global
Purchase
Enablement
Key
Collaboration
Behaviour
Analytics
IN PROGRESS CLOSED DOWNCOMPLETE CHANGE DRIVER: BEHAVIOR TECHNOLOGY
Worksmart
Portal
Internal
Personas
Surveys, Self
Assessment, and
Leadership
Communication
Design
Thinking:
Rich Profile
Digital
Workplace and
Productivity
user journeys
@gilaridgewell
@thomasasger

5. @gilaridgewell
@thomasasgerIT’S NOT ABOUT THE TOOL! NO, IT’S ABOUT…..
JIVE
SAP / JAM
MICROSOFT / YAMMER
SALESFORCE
PURPOSE
INTENT
CULTURE
GOOGLE
TIBCO
IBM / CONNECTIONS

6. @gilaridgewell
@thomasasgerPERFORMANCE = COLLABORATION
TASK/INDIVIDUAL contribution
TEAM contribution
NETWORK & COMMUNITY contribution
LOW HIGH
LOW HIGH
LOW HIGH
MEET
Erika Villeneuve, 38 yrs
Sales Engineer
Grundfos since 2009
I know that results count!
I evaluate myself on how I contribute to Grundfos in many ways.
In practice, I think about 3 specific KPI’s which my team and
manager intuitively evaluate on an informal everyday basis…….
Erika

7. @thomasasger
HOW WE WORK ! (can you spot the behaviours?)

8. @gilaridgewell
@thomasasgerEXAMPLE: MADS’ BLOG AS STRATEGY LEVERAGE
@thomasasger
Employee taking the example
to the strategic level.
Mads energizes the feed-back
loop…..
…from his phone!
An employee ads context and
more depth to the example
An employee supports the
discussion by confirming a match
between theme and reality.
Employee proposing solution to
specific example.
PURPOSE
INTENT
CULTURE

9. @gilaridgewell
@thomasasgerEXAMPLE: CREATING SENSE OF COMMUNITY
As you may know, Group Management decided
that all employees will get an ice cream early
August. Officially, this is to mark my real start
date in Grundfos, but I like to think of it more as a
small, symbolic celebration of the summer and
return from holiday for most of us.
In any case, it is important to remember the
small celebrations like this one. In Danish
business culture, there is little tradition to
celebrate. My belief is that small, inexpensive
celebrations are not only OK - they are necessary.
They bring team spirit and a feeling of
appreciation and belonging, and I am sure all
employees are smart enough to know that a
celebration or recognition does not necessarily
mean that everything is fantastic... But they will
feel appreciated and motivated to do even better
to hit or exceed our targets.
Back to the ice cream: I got a picture of the ice
cream that all Chinese employees will get. Our
Chinese office administration manager, yang
wang, has taken a great initiative to personalize
these ice creams. And I have to admit that I am
proud to be featured on an ice cream -
something I would not have dreamt of when I
was child! Thank you, Yang :-)
PURPOSE
INTENT
CULTURE

10. @gilaridgewell
@thomasasgerEXAMPLE: YAMJAMS AS ‘ROLE MODEL’ META-ACTIVITY
HOW
1. Announcement of session
2. Primer-questions posted by VP’s
3. Network engagement
4. VP’s committed to answer – open and speedy
5. Thank you + Closure moderation
Support: YES team & Reverse Mentoring
WHY
• Complement leadership cascading
• Improve local understanding and cross-company
collaboration on our 2020 Strategy
• Boost continuous strategy dialogues
• Show role model behavior
2 iterations
48 hours
= speed x3
PURPOSE
INTENT
CULTURE

11.  One Grundfos
Community
 Community Literacy
 Working Out Loud
 Digital Literacy
 Organizational
Maturity
 Social Business
Ecosystem
. . . among others.
INGREDIENTS: NEW NORMAL
link to SharePoint team
page
managers recognition
topics – structures
information
people from outside the
team is pulled into the
conversation and can be
reminded of
collaboration this week.
@gilaridgewell
@thomasasger

12. @gilaridgewell
@thomasasgerPERFORMANCE = COLLABORATION
TASK/INDIVIDUAL contribution
TEAM contribution
NETWORK & COMMUNITY contribution
LOW HIGH
LOW HIGH
LOW HIGH
MEET
Erika Villeneuve, 38 yrs
Sales Engineer
Grundfos since 2009
I know that results count!
I evaluate myself on how I contribute to Grundfos in many ways.
In practice, I think about 3 specific KPI’s which my team and
manager intuitively evaluate on an informal everyday basis…….
Erika

13. GENERAL ACTIVITY
 Post, 1 p
 Reply, 1 p
 Like, 1 p
 Praise, 1 p
COLLABORATION ACTIVITY
 Reply to question, 1 p
 Tag, 1 p
 @-mention (post or reply), 3 p
 Praise post, 5 p
SCORING MODEL (60 day rolling average)
 Super-Collaborator, 101 -
 Collaborator, 21 - 100
 Learner, 6 - 20
 Inactive, up to 5
HOW WE CALCULATE ! (LEADERSHIP AND CULTURE DRIVER)
@gilaridgewell
@thomasasger

14. @gilaridgewell
@thomasasgerMOCK-UP : PERSONAL 60 DAY ROLLING AVERAGE

15. @gilaridgewell
@thomasasger
Guilla Ridgewell
Social Collaboration and SmartWorker Consultant
@gilaridgewell
Thomas Asger Hansen
Head of Global Working Culture and SmartWorker.
@thomasasger
socialbusinessjourney.com
THANK YOU!