Social Media For Charities and Non-Profits is a basics seminar that focuses on how non-profits can use social networking (primarily facebook) to generate members, volunteers and raise funds. This seminar was done for the Kiwanis Mid Winter K-Family Reunion 2011 at the Old Dominion University Webb Center.

1. SOCIAL MEDIA Revisited Damien Steiner Smith Social Media Consultant Guerrilla Social Media

2. Guerrilla Who? US Navy Legal Insurance Sales Founder Guerrilla Social Media Co-Organizer Social Media @ the Beach Co-Founder Social Media Club Virginia Beach

3. Web Results

4. Search Results

5. SEO for free

6. Think differently About Social Media

7. Build online relationships

9. Expand your brand through Word of Mouth

11. SOCIAL MEDIA MYTH#1 SOCIAL MEDIA IS 4 KiDs!

15. New Members?

16. More Volunteers

17. Current Fundraising

19. Ongoing Change

21. Email is a Pain Generation Y and Z do not use email

22. Their Decision Not Yours Direct Selling Direct Buying

23. Paradigm Shift

24. Paradigm Shift

25. Social media was made for you 4 Charities People want to help People want to get involved People want to be a part of something Online is the place to find those people

26. Doing their part

27. What Hasn’t Changed?

28. WHAT REALLY MATTERS?

29. Techie Boomers Rock

30. Advancements in Technology

31. 3 Reasons to Get Social Connect With People Share Information Increase Online Exposure

32. What is Social Media??

33. YES… UNSELFISH

34. COLLABORATION IS THE FUTURE

35. Meaningful… Listening

36. Be Bilingual

37. SPHERE OF INFLUENCE MARKETING PEER GROUP MARKETING No More Cliches Sphere

38. Reasons NOT to Get Social

39. What’s the Fuss??

40. WHY ARE PEOPLE SO SOCIAL?

41. 3 Reasons to Get Social for Non-Profits Connect With People Share Information Increase Online Exposure

42. WHAT is Social Media for Non-Profits? Brand Management Customer Service Long Term Relationship Management Sales Force Expansion

43. Are You A Connector?

45. Needs, Wants Happenings

46. New Laws

47. Life Tips

48. Stories

49. Friends Passively Observe

50. You End up in Top of Mind

51. Their Friends Talk or Ask

53. Facebook Basics Personal Social Network Share Your Life Family Friends Hobbies Your Cause 80/20 – ish Rule 80% Personal Content 20% Professional Content Only 1 in 5 posts should be ‘hard sell’ business content i.e. Intro requests, Needs, Wants etc.

54. Facebook Must Do’s Categorize Your Friends! Categorization simplifies the usage of privacy filters Set Privacy Filters to Your Comfort Level ENGAGE OTHERS! Post comments on friend’s updates People Share info because they want to be acknowledged Use the LIKE Button!

55. Facebook Don’ts DO NOT SPAM Over-Asking Repeatedly Sharing Games and Applications with Non-Users Friend Random People Without a Greeting or Value Added Proposition (Friend Farming) Repeatedly send Fan Page Suggestions to Friends

56. Organizational Buy-In

57. Team Buy-In

58. Friend and Family Buy-In

59. Customer Buy-In

60. INDUSTRY BUY IN

61. Getting More Exposure

62. Use the Power of 10

63. Incentivize your Sphere

64. Ask for Feedback

65. Ask To Share Pictures

66. Hold Contests

67. Giveaways

68. What is a Blog? A Blog is whatever YOU want it to be! Your Blog is your perspective on life Establish yourself as an Expert Set yourself apart from the competition

69. Blog Where?? WORDPRESS .COM Web Hosted Free Tons of Plug-ins/Widgets .ORG Software You Host (ex. GoDaddy) More Customization More Plug-ins

70. Traffic is the Key

71. Meetup.com $12 per month Best Place to list your events! Thousands of searches and new users daily Users are notified weekly of new events

72. eventbrite Free Best Event Data Tracker Comparable to Google Analytics Great for SEO Can do Ticket sales

73. Online classifieds Free Highly searched Free

74. The Video Revolution

75. Old Friends = New Referrals

76. Reflect Your Values Your Online Social Strategy is the Digital You Your Personal Values Should Manifest in the Digital World Be Genuine – If Not People will Detect it and you are DONE.

77. CONTENT IS ABOUT YOU RELEVANT IS ABOUT THEM What is Relevant Content?

78. The Law of Self Regulation

79. QUESTIONS? DAMIEN STEINER SMITH GUERRILLA SOCIAL MEDIA 757-748-6856 Damien.smith@guerrillasocialmedia.com www.guerrillasocialmedia.com