Guidelines and a case study on how marketing and communications can lead innovative business strategy that’s customer based by creating and fostering a test environment, using feedback loops for listening to feedback and driving success, and iterating and scaling in the short and long term
17. Into the Laboratory with: Tenzing Health What It Is: An unprecedented member-driven health management service that puts consumers in the center of healthcare and connects them with providers committed to excellence and cost-conscious care.
18. Into the Laboratory with: Tenzing Health What It Will Do: Create an integrated delivery network organized around members’ wants and needs, partnering with providers focused on performance and improved health versus service delivery and volume.