How does the cloud help enable digital analytics in 2018? This presentation was at WAW Copenhagen 21st Feb, 2018 and includes an example of Intelligent Prefetching, the 2018 Superweek winner of the Golden Punchcard.
14. Intelligent prefetching uses
digital analytics to make URL
predictions in real-time.
Those predictions are applied
through a tag manager to
prefetch the next page, to
increase website conversion.
15. PREDICTION SWEET SPOT
Very simple website. Most popular page good model
Complicated but has pattern. Machine learning model
Unique for each visitor. No pattern, no model possible
22. Hardest bit
•Load speed a good use case as most
websites would like to be faster
•But every business is different
•Actions that can be optimised via machine
learning include:
•Clustering and segmentation
•Prediction and forecasting
•What factors led to a known conversion