1. SUCCEEDING IN
WEB 3.0 RESEARCH
ONLINE & MOBILE DATA COLLECTION:
EMPOWERING CONSUMERS AND
YOUR CLIENTS
Presented by John Williamson
Founder & CEO, Qualvu

2. Web Research 2.0 focus:
COLLECTION

4. Web Research 2.0
Innovation in consumer ethnographies
Multimedia & Multiplatform
Innovative Immersion
Active Observation +
Asynchronous
Probing
Candid Depth

5. WEB RESEARCH 2.0
Qualitative in Context
Every consumer moment = Research moment
No Peer Pressure, No Researcher Pressure
Their time
Capitalizing on social network dynamics
Spontaneous however guided = scale & efficiency

6. Web Research 2.0
EMPOWERED
CONSUMERS
Quick Point:
It’s not online research;
it’s online engagement.

7. NOW
Web Research 3.0
EMPOWERED
RESEARCHERS & CLIENTS

8. Research 2.0 Breakthrough:
Ethnographic Observations:
New levels of consumer relevancy
Research 3.0 Breakthrough:
Beyond Observations:
New levels of client relevancy
INSIGHTS

9. RELEVANCY
A Look at 3.0 Internet Search
Search 2.0 (pre-Google)
Empowered access to information
Search 3.0 (post-Google)
Empowered Relevance to the Searcher
The Searcher was added to
data interaction…
Seekers themselves added the value
that changed everything

10. HOW TO ACHIEVE NEW
LEVELS OF RELEVANCE FOR
OUR CLIENTS?

11. Empower clients to leverage their innate
connection to their business goals and decisions
Rather than consumers of the report data,
Clients are active participants in shaping
their data:
RELEVANCE
PEER REVIEW

12. CLIENT DECISIONS (DATA
IMMEMORIAL, SEARCH, SHARE
GLOBALLY & MINE)
The Data Value Cliff
Force Multiplier
CLIENT ACTIVITY:
SEARCH, IMMERSE
ID DIRECTION
CLIENT GLOBAL INPUT
CLIENT
DECISION
RESEARCHER ANALYZE,
CODE, REPORT
CLIENT INPUT (ATTENDEE)
EXECUTE COLLECTION
CODE FOR COLLECTION
PROJECT SCOPE

13. Digital Qualitative Data
3.0 Insight Accuracy + Long-Term Value
Involving client stakeholders
in directional insights
Sharing data across the
organization securely and
easily
Data Access + Mining
enables increasing value to
stored project data

14. 3.0 Keys
Easy, intuitive access
Search relevance
Web Metrics for Researchers:
Automated
value creation
COLLECTIVE
INTELLECT

15. MORE VALUABLE PRACTITIONERS
consumers researchers stakeholders
mobile data
collection Integrated platform
collaboration
Become a true Become a thought Optimize business
brand advisor partner value via Client
Relevance
transparency

16. Thank You
jwilliamson@qualvu.com
QUESTIONS