VmWare - 14oct2010

1. VMware – Enabling IT as a Service Cristian RADU Territory System Engineer Ro, Bg, Md cradu@vmware.com

2. Agenda Company Overview Our Mission The Goal: Enabling IT as a Service through Cloud Computing The Journey: Pragmatic Path to Value VMware Solutions

3. VMware is the Customer Proven Market Leader Company Overview $2 billion in 2009 revenue Over $2 billion in cash 25%+ operating margins ~7,000 employees worldwide 5th largest infrastructure software company in the world Proven in the Trenches 170,000+ VMware customers 100% of Fortune 100 100% of Fortune Global 100 96% of Fortune 1000 96% of Fortune Global 500

4. VMware is the Customer Proven Market Leader Company Overview ~$1.9 billion in 2008 revenue Over $2 billion in cash 20%+ operating margins ~7,000 employees worldwide 5th largest infrastructure software company in the world Proven in the Trenches 150,000+ VMware customers 100% of Fortune 100 100% of Fortune Global 100 96% of Fortune 1000 96% of Fortune Global 500 84% of all virtualized applications in the world run on VMware. Gartner, December 2009

5. Extensive Global Partner Ecosystem 1,300+ Technology and Consulting Partners 1700+ vCloud Service Provider Partners ~24,000 Channel Partners Top Distributors, Resellers, System Vendors and Integrators 21,000+ channel partners Top distributors, resellers, system vendors and integrators 42,000 VMware Certified Professionals

6. Our Mission

9. <30% of IT budgets goes to innovation and competitive advantageWhere IT Energy Is Spent 5%Infrastructure Investment 23%Application Investment 42%Infrastructure Maintenance 30%Application Maintenance Business Agility Depends on IT Agility Source: VMware Fortune 100 Customers

10. Our Mission is Your Mission Simplify the Complexity Dramatically Lower Costs Enable Flexible, Agile IT Service Delivery

11. The Rise of a New Era in IT Cloud Web PC / Client-Server Mainframe Cloud Computing will transform the delivery of IT services

12. Virtualization Virtualization Virtualization Virtualization Virtual Infrastructure Virtual Infrastructure Traditional View File/Print Exchange OS OS Operating System Operating System CPUPool MemoryPool Oracle CRM SAP ERP StoragePool OS OS Operating System Operating System InterconnectPool Abstraction + Pooling = Simplified Complexity

14. Distributed Power Management (DPM)

15. VM and Storage vMotion

16. vNetwork Distributed Switch

17. vShield ZonesAbstraction + Pooling = Simplified Complexity File/Print Exchange Operating System Operating System Oracle CRM SAP ERP Operating System Operating System

18. Virtualization + Automation = Lower Costs Cost per VM hour(2GB instance) 20¢ 18¢ 16¢ 1 14¢ Increase utilization 12¢ 10¢ 8¢ 6¢ Increase automation 4¢ 2 2¢ 0¢ 30% 35% 40% 45% 50% 55% 60% 65% 70% 75% 80% Utilization

19. Financial Energy Human Energy Earth’s Energy Capital and datacenter costs Average power,cooling and realestate needs Time spent on routine admin tasks The Results are Transformational Organizations are looking at ways to cut costs, betterutilize assets, and reduce implementation and management time and complexity. Virtualization addresses all of these concerns. Gartner Source: Gartner Dataquest Insight: Virtualization Market Size Driven by Cost Reduction, Resource Utilization, and Management Advantages, Jan09

20. Financial Energy Human Energy Earth’s Energy Capital and datacenter costs Average power,cooling and realestate needs Time spent on routine admin tasks The Results are Transformational

21. Financial Energy Human Energy Earth’s Energy Capital and datacenter costs Average power,cooling and realestate needs Time spent on routine admin tasks The Results are Transformational Optimize Financial Energy Get more done with less Capital costs reduced by 50% - 60% Delayed datacenter expansion Operational costs reduced by 25%+

22. Financial Energy Earth’s Energy Human Energy Capital and datacenter costs Average power,cooling and realestate needs Time spent on routine admin tasks Shift Human Energy Shift from serving hardware to serving the business Capital costs reduced by 50% - 60% Delayed datacenter expansion Operational costs reduced by 25%+ The Results are Transformational Average of 33% reduction in routine admin time E.g. provision a server in minutes

23. Financial Energy Human Energy Earth’s Energy Capital and datacenter costs Average power,cooling and realestate needs Time spent on routine admin tasks Capital costs reduced by 50% - 60% Delayed datacenter expansion Operational costs reduced by 25%+ Average of 33% reduction in routine admin time E.g. provision a server in minutes The Results are Transformational Save Earth’s Energy Use less, and use it more wisely Up to 80% reduction in data center energy costs

24. Capital costs reduced by 50% - 60% Delayed datacenter expansion Operational costs reduced by 25%+ The Results are Transformational Financial Energy Human Energy Earth’s Energy The draw is saving money, but after ayear or so, surveys show that adopters believe the key is agility. Tom Bittman, Gartner Average of 33% reduction in routine admin time E.g. provision a server in minutes Up to 80% reduction in data center energy costs

25. Cloud Architecture + Self-Service = Agile Service Delivery Web = Self-Service, Instant Access Business IT = Delayed Delivery

26. Cloud Architecture + Self-Service = Agile Service Delivery Self-Service Service Catalog Resource Pools

28. Public cloud economics

29. Consumed as a service

30. Enterprise control

31. In an evolutionary way…Energize Business Through IT Simplify IT, Lower Costs, Increase Agility

32. Real Customer Results – Energizing the Business Goal: On-demand capacity for improved customer responsiveness Results: IT can support business promotions with minimal notice, by doubling capacity of customer facing systems within days. Goal: IT agility with increased resiliency Results: New service delivery reduced from weeks to days, with 99.99% uptime, and 70% reduction in capital expenditures.

33. The Goal:Enabling IT-as-a-Service through Cloud Computing

34. Virtualization & Cloud = Top Priorities for CIOs Source: Gartner CIO study, Q4 2009

35. Cloud Computing Characteristics Cloud Computing is an approach to computing that leverages the efficient pooling of on-demand, self-managed virtual infrastructure, consumed as a service. Efficiency thru Utilization and Automation Agility with Control Freedom of Choice Pooling From machines to on-demand, highly elastic resource pools Zero-touch InfrastructurePolicy-driven automation of provisioning, deployment and management Self-ServiceEasy access with policy-based provisioning and deployment ControlApplication-aware infrastructure with built-in availability, scalability, security and performance guarantees Open & InteroperableApplication mobility between clouds, based on open standards Leverage Existing InvestmentsBenefits of cloud computing to existing applications and datacenters

37. Greater control over security, compliance, QoS

38. Easier integration

39. Support existing applications

40. Low acquisition costs

41. Less administrative burden

42. On-demand capacity

43. Limited offeringsVMware focusto deliver the best of both worlds

44. VMware’s Commitment to Open & Interoperable vCloudAPI: First Cloud API Submitted to Open Industry Standards APIs: Programmatic Access to Resources OVF PrivateCloud PublicClouds OVF: First Industry Standard Cloud Workload

45. Cloud Brings Benefits to Both Sides IT: Deliver IT as a Service Users: Access IT as a Service EfficientGreater automation thru software with lower admin:server ratios ElasticFlexibility to acquire or release capacity on demand ResponsiveGreater visibility into costs and control over service levels ControlMaintain control of IT environment SimplicityEasy, self-service access Pay-for-UseEliminate upfront investments AgilityFaster time-to-market without long approval cycles User-centricA feeling of being in control of their business

46. VMware Cloud Infrastructure & Services Core IT Services via Virtual Appliances SaaS File/Print Zimbra Directory SpringSource: Programming Model for the Cloud PaaS Redwood: Common Service Model for Infrastructure Clouds vCenter :Policy-based Management & Automation vCloudPartners ProprietaryClouds IaaS View :Desktop Computing via Cloud vSphere:Platform for Cloud Infrastructure Enterprise VMware Virtualized Public Cloud Private Cloud Public Cloud

47. Open PaaS – VMforce Announcement http://www.vmforce.com

48. Open PaaS – Google AppEngine / VMware Announcement VMware and Google join forces to ensure cloud portability

50. Simplified central management

51. Reduced costs

53. Applications and data available 24/7

54. Rich desktop experience

55. Access without boundariesWindows 7 PC Mobile Mac Offline PC

56. VMware View & ThinApp – Desktops as a Managed Service Business Continuity / Disaster Recovery High availability at low cost, recover quickly, meet SLAs Migration View / ThinApp Seamless move to Windows 7 vSphere Cloud: Flexible, efficient, scalable Mobility Application Virtualization Follow me desktop Virtualize, centralize, and stream applications Call Center Remote Corporate End user experience Best experience with PCoIP display protocol

57. The Journey:Pragmatic Path to Value

58. COST EFFICIENCY QUALITY OF SERVICE BUSINESS AGILITY IT Production Business Production IT as a Service 85% Automation Desktop 70% Advanced Management and Business Continuity Application Development Quality and Efficiency 30% Core Platform + Management 15% Business-Value Approach How Do You Get There from Here? How?

60. Elastic capacityKey Capabilities Attitude/Confidence Reactive Stages of Adoption and Maturity

62. Increased control + service assurance

63. Shared resource pools

64. Elastic capacityKey Capabilities Selective Attitude/Confidence Reactive Stages of Adoption and Maturity

66. Increased control + service assurance

67. Service definition

68. Self-service

69. Chargeback

70. Shared resource pools

71. Elastic capacityKey Capabilities Proactive Selective Attitude/Confidence Reactive Stages of Adoption and Maturity

73. Increased control + service assurance

74. Service definition

75. Self-service

76. Chargeback

77. Shared resource pools

78. Elastic capacityKey Capabilities Proactive Selective Attitude/Confidence Reactive

79. Only VMware … is the world’s most trusted virtualization platform virtualizes the entire fabric of the datacenter, delivering ultimate flexibility paves the path to cloud computing, with a common platform from desktop through the datacenter out to public clouds brings the broadest set of ecosystem partners, extending the value of existing investments

80. Thank You

81. Don’t take OUR word for it… “VMware is clearly ahead in”: Understanding the market Product strategy Business model Technology innovation, Product capabilities Sales execution “VMware Strengths”: Far-reaching virtualization strategy enabling cloud computing, new application architectures and broader management Technology leadership and innovation High customer satisfaction Large installed base (especially Global 2000), and rapid growth of service providers planning to use VMware (vCloud) “VMware stands alone as a leader in this Magic Quadrant” – Gartner