The foundation for a successful SEO program starts by understanding what you want to achieve. Learn more about basic SEO and a few tactics to get you started.

1. SEO Basics
Creating A Roadmap for Success
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YOUR LOCAL SEARCH AGENCY

2. @Gruen_Agency
Agenda
1. Times Have Changed
2. Understanding Your Customers
3. Preparing For Your Journey
4. What is SEO?
5. Understanding the In’s & Out’s of Basic SEO
6. How Are You Going to Get There?
7. What Do You Want to Say?
8. How Can We Help?
9. Q&A

3. Number of Online Users:
3,019,291,091
61% of global Internet
users research products &
companies online.
44% of shoppers begin
by using a search engine.
50% of all mobile searches are
conducted in hopes of finding local
results, and 61% of those searches
result in a purchase.
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4. Customer Habits Have Changed
Awareness Interest Consideration Purchase Retention Advocacy
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5. Do You Know Where You’re Going?
Every successful strategy starts with an
understanding of where you are, where you
want to be and how you’ll get there.
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6. Do You Have All of the Details?
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Who is your audience?
Do you understand
their pain points?
What is your
buying cycle?
What is the
customer life
cycle?
How will you
execute?
What are your
competitors
doing well?
What makes you
different?

7. @Gruen_Agency
How Will You Get There?
Is your site ready to convert
traffic?
How do people search for your
products or services?
Is your business location or
service based?

8. @Gruen_Agency
What is SEO?
SEO is a methodology of strategies,
techniques and tactics used to increase the
amount of visitors to a website by obtaining
a high-ranking placement in the search
engine results page (SERP) – including
Google, Bing, Yahoo and other search
engines.

9. @Gruen_Agency
Organic vs. Paid
According to MarketLive Performance
Index Paid search visits made up about
1/3 of total search engine visits in the
first six months of 2013
According to Marketing Sherpa 70% of
the links searchers click on are organic.

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Local
According to a 2014 Google
Study, 50% of smartphone
users visit a store within one
day of their local search.

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What Are You
Trying to Say?
CAN YOU SOLVE MY
PROBLEM?
IF SO HOW QUICKLY?

12. @Gruen_Agency
Get Social!
46% of web users look to
social media when
making a purchase
3 in 5 small business
owners say they have
gained new customers
with social media
67% of Twitter users
are more likely to
buy from brands they
follow on Twitter

13. @Gruen_Agency
Don’t Forget About Mobile
A recent Neilson
study found that the
average consumer
spends more than 7
hours per month on
their phone.
70% of those
devices are smart
phones.

14. @Gruen_Agency
How Long Is
The Journey?
Phase 1
Months: 1 – 3
• Correct technical issues
• On-page tactics deployed
• Little change in organic
search
Phase 2
Months: 4 – 9
• Start to see minor victories
• Blog Posts
• Impressions & CTR increase
Phase 3
Months: 10 – 12
• SEO strategy should be
producing more results
• Ability to refine & improve

15. @Gruen_Agency
Define Your Objectives
Conductor’s recent survey
asked enterprise marketers
what their most important
objectives are for SEO in
2015.

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Should You Outsource?
More than 50% of
enterprise businesses
outsource all or part
of their SEO planning
and execution.

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How Can We Help?
Get a detailed look at
your website’s issues
with a site audit from
Gruen Agency

18. Want Access to This Presentation?
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Question & Answer
Shawna Kenyon
skenyon@gruenagency.com
(952) 567-2908