MG Siegler Newsletter bit.ly/5ishlinks Nikky gets her energy from transforming creative ideas into concrete concepts and eventually great products. As a Lean Startup geek, Nikky uses ''smoke'' tests and customer interviews (customer discovery) to validate business ideas. Nikky is a true believer of continuous product development and weekly contact with users. A product is never done! Since january 2017, Nikky is a product owner for Revue, a personal newsletter tool. Revue is creating a platform that helps people build a personal relationship with their audience through a personal newsletter, and that helps readers discover great stories, thoughts and opinions. Nikky first came across lean startup as an intrapreneur & startup founder within Sanoma's Innovation Lab, where she was responsible for leading a new digital start up, Swipe & Shop; the Tinder for fashion. Twitter: @Nikjenikkes LinkedIn: https://www.linkedin.com/in/nikkyhofland/

1. Nikky Hofland
@nikjenikkes

6. Talking to customers is one thing, but to get good data
out of these conversations and act on it, is another thing

10. bit.ly/ryanhoover bit.ly/trumpdaily

11. bit.ly/medianieuwsbrief bit.ly/mgsiegler

18. It’s hard to capture the emotional elements of
customer development in data alone, you have to
have 1:1 (real) conversations.

26. Every customer has a problem
Every problem has a solution
Not every solution has a problem
Not every problem has a customer

27. bit.ly/newsletterguide
www.getrevue.co
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