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Which Digital
Marketing
Channels are
Right for You?
Hello!
I am Evan Januli
I am here because I love to
give presentations. You
can find me at @username
Let’s talk
about the
big thing
What is
marketing?
You can’t sell anything if you can’t tell anything – Beth Comstock (GE)
Make your marketing so useful people would pay for it – Jay Baer
(Marketing Consultant)
A brand is no longer what we tell the consumer it is – It is what
consumers tell each other it is – Scott Cook (eBay)
Do or do not; there is no try – Yoda
Think like a consumer, not a marketer
CPCs are 47% less on mobile than on desktop
Instagrammed 3 photos
14 likes and counting
Already
lost 52
minutes
of epic
road trip
Using mobile device to solve
problem, not find a brand
The most
expensive
state for car
insurance is
New Jersey
The least
expensive
state for car
insurance is
Ohio
LocalBehaviour
WHAT WORKED
WELL IN THE
PAST…MIGHT
NO LONGER
WORK TODAY
“ Let’s Play!
When do
consumers
buy our
products?
PurchaseWants Needs
Social Ads
Which platform to use?
Don’t always do hard-sell. Consumers are easy to get tired of promo.
Building engagement. Gaining emotional bond with the audience.
Content
Marketing
Content never dies!
Native Ads is proven to be effective
Creating “Word of Mouth”
Deals Site
Seize the moment!
Do the hardest sell ever!
Make it as tempting as possible!
Email
Marketing
Very personal.
The product is just right for you.
Don’t be a robot, be a human!
Banners
Image speaks well than words.
Less word, better work
Creating “Word of Mouth”
There is no right or
wrong in marketing
You just know what works and
what doesn’t work.
Let’s plan
your suitable
marketing
channels
Thanks!
Let’s Discuss!
You can find me at
@username &
user@mail.me

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