Content Marketing Training by Christa Sabathaly
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An awesome content marketing training held in Jakarta by Christa Sabathaly
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Content Marketing Training by Christa Sabathaly
- 1. HOW TO GROW YOUR FIRST 10,000 CUSTOMERS WITH AWESOME CONTENT Christa Sabathaly
- 2. WHY YOU ARE HERE? †Youâre probably starting your own start-up †You want to check whether you have a good content strategy on your e-commerce site †You want to step up your content game to bring more traïŹc to the site
- 3. WHY AM I HERE? †I specialised in demand creation.
- 4. TODAYâS AGENDA †What the heck is content marketing, anyway? †Step-by-step guide in creating awesome content †Content marketing secret sauce to growth hacking.
- 6. GENERATION OF REMOTE CONTROL
- 7. âContent marketing is the art of communicating with your customers and prospects without selling. It is non- interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.
- 8. TYPES OF CONTENT MARKETING
- 9. DOES CONTENT MARKETING CREATES ORGANIC TRAFFIC?
- 10. AND, CONTENT MARKETING IS ALSO THE FOUNDATION OF ALL YOUR PAID ADVERTISING.
- 11. STEP BY STEP GUIDE TO CREATING AWESOME CONTENT
- 12. EXERCISE - 1 †Imagine a brand. It can be your brand, or any random brand †Create a tweet (140 characters) to promote your brand †You have 1 minute to do this
- 13. COMMON MISTAKE IN CREATING CONTENT
- 14. GOOD CONTENT BUILD YOUR âIDEAL AFTERâ
- 15. GOOD CONTENT BUILD YOUR âIDEAL AFTERâ
- 16. AWESOME EXAMPLE OF COMMUNICATING âIDEAL AFTERâ
- 17. ONCE YOUâVE IDENTIFIED YOUR IDEAL AFTER, YOU CAN CREATE SOV
- 18. EXERCISE - 2 †Build your âideal afterâ in 1 paragraph for an âAbout Usâ section in your website, stating your SOV. †Create an instagram post to promote your launch, and please provide a description or imaginatively draw on what kind of picture you want to put in your instagram. †You have 5 minutes to do this. †This exercise comes with a prize for the ïŹrst winner!
- 19. GROWTH HACKING YOUR CONTENT TO 10,000 WEBSITE TRAFFIC
- 20. THE SECRETâŠ. †The secret to growth hacking is : THERE IS NO SECRET SAUCE. †Growth hacking is a scientiïŹc approach to marketing, therefore you need to test and validate your content strategy via measurement tools.
- 26. WRAP UP †Content marketingâs job is to create traïŹc by communicating the ideal after †To start writing on your social media, try elaborating your Statement of Value †Grow your ïŹrst 10,000 traïŹc by validating your content strategy with measurement tools
- 27. Q&A
- 28. OTHER RESOURCES †Copywriting : https://blog.kissmetrics.com/75-copywriting-resources/ †Instagram Metrics Insights : https://blog.buïŹerapp.com/instagram-stats- instagram-tips †Content Cheatsheets : https://www.pinterest.com/michaelschmitz/ content-marketing-infographics/ †Great Reads †Zero to One by Peter Thiel †Growth Hacker Marketing by Ryan Holiday †Blogs to bookmark or subscribe †contently.com †contentmarketinginstitute.com
- 30. THANK YOU AND LETâS STAY CATNNECTED! †@sabathaly †www.sabathaly.co †christa.sabathaly@gmail.com