DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions•42 views
Content Marketing Training by Christa Sabathaly
1. HOW TO GROW YOUR FIRST 10,000 CUSTOMERS WITH
2. WHY YOU ARE HERE?
➤ You’re probably starting your own start-up
➤ You want to check whether you have a good content strategy
on your e-commerce site
➤ You want to step up your content game to bring more traﬃc to
3. WHY AM I HERE?
➤ I specialised in demand creation.
4. TODAY’S AGENDA
➤ What the heck is content
➤ Step-by-step guide in creating
➤ Content marketing secret
sauce to growth hacking.
7. “Content marketing is the art of
communicating with your customers
and prospects without selling. It is
non- interruption marketing. Instead
of pitching your products or services,
you are delivering information that
makes your buyer more intelligent.
18. EXERCISE - 2
➤ Build your “ideal after” in 1 paragraph for an “About Us”
section in your website, stating your SOV.
➤ Create an instagram post to promote your launch, and please
provide a description or imaginatively draw on what kind of
picture you want to put in your instagram.
➤ You have 5 minutes to do this.
➤ This exercise comes with a prize for the ﬁrst winner!
20. THE SECRET….
➤ The secret to growth hacking is : THERE IS NO SECRET
➤ Growth hacking is a scientiﬁc approach to marketing,
therefore you need to test and validate your content strategy
via measurement tools.
26. WRAP UP
➤ Content marketing’s job is to
create traﬃc by communicating
the ideal after
➤ To start writing on your social
media, try elaborating your
Statement of Value
➤ Grow your ﬁrst 10,000 traﬃc by
validating your content strategy
with measurement tools
28. OTHER RESOURCES
➤ Copywriting : https://blog.kissmetrics.com/75-copywriting-resources/
➤ Instagram Metrics Insights : https://blog.buﬀerapp.com/instagram-stats-
➤ Content Cheatsheets : https://www.pinterest.com/michaelschmitz/
➤ Great Reads
➤ Zero to One by Peter Thiel
➤ Growth Hacker Marketing
by Ryan Holiday
➤ Blogs to bookmark or subscribe
➤ contently.com ➤ contentmarketinginstitute.com
30. THANK YOU AND LET’S STAY CATNNECTED!