An awesome content marketing training held in Jakarta by Christa Sabathaly

1. HOW TO GROW YOUR FIRST 10,000 CUSTOMERS WITH
AWESOME CONTENT
Christa Sabathaly

2. WHY YOU ARE HERE?
➤ You’re probably starting your own start-up
➤ You want to check whether you have a good content strategy
on your e-commerce site
➤ You want to step up your content game to bring more traffic to
the site

3. WHY AM I HERE?
➤ I specialised in demand creation.

4. TODAY’S AGENDA
➤ What the heck is content
marketing, anyway?
➤ Step-by-step guide in creating
awesome content
➤ Content marketing secret
sauce to growth hacking.

5. WHAT IS
CONTENT
MARKETING?

6. GENERATION OF REMOTE CONTROL

7. “Content marketing is the art of
communicating with your customers
and prospects without selling. It is
non- interruption marketing. Instead
of pitching your products or services,
you are delivering information that
makes your buyer more intelligent.

8. TYPES OF CONTENT MARKETING

9. DOES CONTENT
MARKETING CREATES
ORGANIC TRAFFIC?

10. AND, CONTENT MARKETING IS
ALSO THE FOUNDATION OF ALL
YOUR PAID ADVERTISING.

11. STEP BY STEP
GUIDE TO CREATING
AWESOME
CONTENT

12. EXERCISE - 1
➤ Imagine a brand. It can be your brand, or any random brand
➤ Create a tweet (140 characters) to promote your brand
➤ You have 1 minute to do this

13. COMMON MISTAKE IN CREATING CONTENT

14. GOOD CONTENT BUILD YOUR “IDEAL AFTER”

15. GOOD CONTENT BUILD YOUR “IDEAL AFTER”

16. AWESOME EXAMPLE OF COMMUNICATING “IDEAL AFTER”

17. ONCE YOU’VE IDENTIFIED YOUR IDEAL AFTER, YOU CAN CREATE SOV

18. EXERCISE - 2
➤ Build your “ideal after” in 1 paragraph for an “About Us”
section in your website, stating your SOV.
➤ Create an instagram post to promote your launch, and please
provide a description or imaginatively draw on what kind of
picture you want to put in your instagram.
➤ You have 5 minutes to do this.
➤ This exercise comes with a prize for the first winner!

19. GROWTH HACKING
YOUR CONTENT TO
10,000 WEBSITE
TRAFFIC

20. THE SECRET….
➤ The secret to growth hacking is : THERE IS NO SECRET
SAUCE.
➤ Growth hacking is a scientific approach to marketing,
therefore you need to test and validate your content strategy
via measurement tools.

21. MEASUREMENT CAT CASE
STUDIES

22. INSTAGRAM
UnionMetrics.com

25. WINNER
ANNOUNCEMENT

26. WRAP UP
➤ Content marketing’s job is to
create traffic by communicating
the ideal after
➤ To start writing on your social
media, try elaborating your
Statement of Value
➤ Grow your first 10,000 traffic by
validating your content strategy
with measurement tools

27. Q&A

28. OTHER RESOURCES
➤ Copywriting : https://blog.kissmetrics.com/75-copywriting-resources/
➤ Instagram Metrics Insights : https://blog.bufferapp.com/instagram-stats-
instagram-tips
➤ Content Cheatsheets : https://www.pinterest.com/michaelschmitz/
content-marketing-infographics/
➤ Great Reads
➤ Zero to One by Peter Thiel
➤ Growth Hacker Marketing
by Ryan Holiday
➤ Blogs to bookmark or subscribe
➤ contently.com ➤ contentmarketinginstitute.com

30. THANK YOU AND LET’S STAY CATNNECTED!
➤ @sabathaly
➤ www.sabathaly.co
➤ christa.sabathaly@gmail.com