How to generate revenue through Content Marketing

1. A Case Study in
Success Online
How to generate revenue through
content marketing

2. Our Goals for Today
• What is Content Marketing and SEO
• My SEO Experiment
• How Facebook & Google+ fit in
• HOW to generate new business revenue from
content marketing and SEO
• Action-items to dominate your local market
online using content marketing and SEO

4. Why Search?

5. Why Not Social Media?

6. Content
Marketing
and
SEO

7. Content Marketing - is a marketing technique of
creating and distributing relevant and valuable content to
attract, acquire, and engage a clearly defined and understood
target audience - with the objective of driving profitable
customer action.
SEO (Search Engine Optimization) - is the
process of improving the visibility of a website or blog in a
search engine's "natural," or un-paid ("organic“) search results.

8. Everyday I watch so many
brilliant people with
invaluable life and business
experience come to the
blogosphere and approach it
all as if they’re starting from
scratch.
- Srinivas Rao

9. Today you deliver value,
Tomorrow you build a
relationship.

10. Worn Calipers and
SEO

11. My SEO Experiment
• Answer 100 Questions
– By video
– Two minutes of less
– Post on YouTube
• Create a corresponding blog post
– Embed YouTube video in the blog post
• Post link directly in Facebook
• Post link directly in Google+
• Post link directly in LinkedIN
– and Relevant Groups
• Put links to post in email newsletter

13. Where do I get content?
• Client questions • The weather
• CE Classes • Safety tips
• Trade magazine • Other insurance
• Community events agencies
• Charitable events • Your own experience
• Employee success • New technology
• Testimonials • Market changes
• Case studies • Industry events

14. “If you could only have one
insurance question answered what
would it be?”
ACTION ITEM #1

15. No Action No Traffic

16. Lots of Action Lots of Traffic

17. Search Traffic

18. $4,975
In 3 days

19. 15 MINUTES A DAY

20. 7 DAYS A WEEK

21. FOR 100 DAYS

22. EQUALS A LITTLE MORE 3
WORK DAYS

23. $4,975

24. $3.32 A MINUTE

25. $200 a Hour

26. 47
$200 an $1,600 a $8,000 a $376,000
Weeks of
Hour Day Week a Year
Work

27. http://socialtrigger
s.com/perfect-blog-
post/

28. Where
you
position
your
Call-to-
Action
matters

29. Link
deep into
your blog
to help
search
engines
index
your
content

30. Adding
video
gives
visitors a
quick easy
way to
connect
on a
personal
level

31. Tell
visitors
exactly
what you
want them
to do
ACTION ITEM #2

32. You Have to ASK for the
Business

33. Digital and Social Marketing
Strategies Reverse the Flow of
Value from Provider to
Consumer

34. Action-Items for Next Week
1. Write down client questions
2. Place Calls-to-Action on website and
blog

35. Questions

36. Thank You
• Ryan Hanley
– Twitter: @RyanHanley_Com
– Web: www.RyanHanley.com
– Email: ryan@ryanhanley.com
• The GROW Program: www.GrowProgram.com
I wish you all Success in your Online Marketing!

37. Generating Revenue Online
Workshop
Presented by
Jason Cass, CIC & Ryan Hanley, CIC
“The GROW mission is to provide every Independent Insurance Agent with the
tools and knowledge to generate revenue from their online activities”
www.growprogram.com