Check out our case study on Pixelberry Studios' experience using GrowMobile to help them with their mobile user acquisition strategy.

1. case study:
Pixelberry Studios
www.growmobile.com
growmobile helped Pixelberry develop an effective user acquisition
strategy, driving their game, High School Story, to the
Background & Objectives
Pixelberry Studios is a leading game developer based in Mountain
View,California.Their game,High School Story,has not only met
with success in the digital world,but has also made an impact on
players who have experienced cyberbullying in real life.
Pixelberry worked with Growmobile to improve user acquisition,
and promote and monetize their app.
Challenges
Pixelberry Studios had created successful mobile products over
the years but lacked first-hand experience in user acquisition (UA).
Before launching High School Story,Oliver Miao,CEO of Pixelberry,
realized a sound UA strategy was needed to keep the game ranking
high on the charts.Learning how to do UA on his own would have
been too time-consuming,and the studio wanted to avoid the risk
of launching a bad marketing strategy.Oliver decided to turn to
Growmobile for help based on our team’s previous,extensive UA
experience at other gaming companies.
Solution & Results
As part of our broader marketing plan for High School Story,which
included both burst and revenue campaigns,Growmobile ran
across both incentivized and non-incentivized networks targeting
iPhone,iPad and iPod users.Based on our strategy to budget
$100k for launch marketing,we helped High School Story have a
strong initial launch and then kept the momentum going by using a
smaller amount of the budget on the following days.We distributed
ad spend across almost a dozen networks,including Applifier,
AppLovin,Iddiction,NativeX and Vungle,which resulted in the game
moving up in the Top Grossing chart and enabling Pixelberry to earn
their marketing money back.
Overall,High School Story hit #5 on the Top Free apps on iTunes in
the US and reached #10 on the Top Grossing chart.The game was
able to stay in the top 100 Free and Grossing charts for several
weeks through efficient ad spend across high-quality traffic and
exceptional campaign management.
To date,Pixelberry has spent millions of dollars with Growmobile,
achieving long-term value and ROI using our insightful optimization
to guide their revenue decisions and scale and maintain growth.
number 10 spot on the Top 100
Grossing chart in iTunes.
“Growmobile’s belief in
our product, and their
willingness to look out
for Pixelberry’s best
interests won me over.”
Oliver Miao, CEO
$1.25
paid eCPI
5K -
15K+
sustained
daily installs#10
Top Grossing