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GTI Breakfast News - 14 December 2021
- 1. An event by In association with Sponsored and designed by PreCruitment An event by In association with Sponsored and designed by Let’s build back better PreCruitment Engaging with 12-18 year-olds 04
- 2. An event by In association with Sponsored and designed by PreCruitment
- 3. An event by In association with Sponsored and designed by PreCruitment #BNews21
- 4. An event by In association with Sponsored and designed by PreCruitment We hope you enjoy your coffee
- 5. An event by In association with Sponsored and designed by PreCruitment Cibyl Annual School Leaver Survey respondents schools 11,526 2,000+ Online questionnaire Quota sampling Conducted Feb–May 2021 Data weighted by school region and gender Biggest UK school leavers’ careersurvey 2021 sample
- 6. An event by In association with Sponsored and designed by PreCruitment Report structure UKschools market Lost students Regional analysis Student aspirations Student profiles Expectations &influences Year groupanalysis Career engagement
- 7. An event by In association with Sponsored and designed by PreCruitment Today’s agenda Welcome Simon Rogers, Chief Customer Officer, GTI Economic update & predictions Declan Curry, Business and Economics journalist and broadcaster Early engagement strategies Stephen Isherwood, CEO, ISE and Katherine Dodge, Head of Early Careers, Atkins The student career journey: aged 12, 15 & 17 Mike Hanbidge, Senior Consultant, Blackbridge Communications and Dasha Karzunina, Senior Insights and Strategy Consultant, Cibyl A view from the world’s best teacher… Andria Zafirakou MBE, winner of the 2018 Global Teacher Prize and founder of the charity Artists in Residence
- 8. An event by In association with Sponsored and designed by PreCruitment
- 9. An event by In association with Sponsored and designed by PreCruitment Economic update & predictions Declan Curry, Business and Economics journalist and broadcaster
- 10. An event by In association with Sponsored and designed by PreCruitment Thank you Declan Curry, Business and Economics journalist and broadcaster
- 11. An event by In association with Sponsored and designed by PreCruitment Early engagement strategies Stephen Isherwood, CEO, ISE and Katherine Dodge, Head of Early Careers, Atkins
- 12. An event by In association with Sponsored and designed by PreCruitment STEM and work experience organically grew No centralised process for work experience No strategy around STEM engagement (why we approach a school, what the impact is and how we pipeline) Pandemic restrictions, engage differently Background Atkins approach Current focus Future aims Create a meaningful strategy and approach ED&I (inclusivity) Earlier engagement Social Value Virtual work experience and reintroducing face to face Sector support Clear strategy Data
- 13. An event by In association with Sponsored and designed by PreCruitment Thank you Stephen Isherwood, CEO, ISE and Katherine Dodge, Head of Early Careers, Atkins
- 14. An event by In association with Sponsored and designed by PreCruitment The student career journey: aged 12, 15 & 17 Mike Hanbidge, Senior Consultant, Blackbridge Communications and Dasha Karzunina, Senior Insights and Strategy Consultant, Cibyl
- 15. An event by In association with Sponsored and designed by PreCruitment Mike Hanbidge Senior Consultant Blackbridge Communications Dasha Karzunina Senior Consultant Cibyl
- 16. An event by In association with Sponsored and designed by PreCruitment PreCruitment is intentional engagement of 12-18 year olds in careers and sectors 5+ years before they apply. While the majority of them are unlikely to be embarking on a career immediately, they are beginning to think about what they like doing and who they want to be in the future. Industries, employers and brands, however, want to connect with them.”
- 17. An event by In association with Sponsored and designed by PreCruitment 11,500+ Students surveyed by Cibyl 5+ Additional sources used 20+ Years experience brought to bear
- 18. An event by In association with Sponsored and designed by PreCruitment Why PreCruitment
- 19. An event by In association with Sponsored and designed by PreCruitment Timing of the decision by year group 15% 4% 7% 11% 19% 26% 17% 5% 3% 8% 15% 29% 20% 15% Year 7/ P7 and younger Year 8/ S1 Year 9/ S2 Year 10/ S3 Year 11/ S4 Year 12/ S5 Year 13/ S6 University bound Work bound 37% decide they want to go to university by Yr 10
- 20. An event by In association with Sponsored and designed by PreCruitment Advice/ information provided by school 7% 30% 26% 26% 12% 11% 57% 20% 9% 4% Too much Enough to make a decision A reasonable amount, but I could do with more Not enough to make a decision Not at all Apprenticeships Universities Apprenticeships vs universities 38% of students have not received enough information
- 21. An event by In association with Sponsored and designed by PreCruitment Academic achievement 2021: university degrees 51% 27% 20% 18% 49% 73% 80% 82% STEM all STEM excl. life sciences & psychology Engineering & related subjects Computer science Female Male 18% of all computer science students are female
- 22. An event by In association with Sponsored and designed by PreCruitment Forecast of students studying computing by gender 0 10000 20000 30000 40000 50000 60000 70000 80000 90000 100000 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 Number of full-time students Graduation year Female Male
- 23. An event by In association with Sponsored and designed by PreCruitment IT & Technology popularity by year group and gender 12% 7% 13% 10% 7% 6% 6% 37% 45% 24% 29% 20% 25% 21% Year 7/ P7 and younger Year 8/ S1 Year 9/ S2 Year 10/ S3 Year 11/ S4 Year 12/ S5 Year 13/ S6 Females Males
- 24. An event by In association with Sponsored and designed by PreCruitment 12% 6% 15% 12% 11% 9% 8% 55% 38% 33% 31% 29% 24% 22% Year 7/ P7 and younger Year 8/ S1 Year 9/ S2 Year 10/ S3 Year 11/ S4 Year 12/ S5 Year 13/ S6 Females Males Engineering, design & manufacture popularity by year group & gender
- 25. An event by In association with Sponsored and designed by PreCruitment Number of A-level certificates for computing 0 2000 4000 6000 8000 10000 12000 14000 2008 2010 2012 2014 2016 2018 2020 number of A-level certificates E+ certification year All Female Male
- 26. An event by In association with Sponsored and designed by PreCruitment Who do these youngsters think they are
- 27. An event by In association with Sponsored and designed by PreCruitment Let’s personify PreCruitment
- 28. An event by In association with Sponsored and designed by PreCruitment Year 8 (12 years old) • He’s going to uni but many friends haven’t decided • He’s spending a lot of time on YouTube and TikTok but might not share on platform rather on WhatsApp and Text. • He’s has a phone and lots of her friends are beginning to get them. • He’s watching Squid Game and Cruella • He’s listens to Mum not Mia Fizz • He’s wants a high earning job and something related to an area of study and job she enjoys • He’s done no work experience at all • He’s never heard of you
- 29. An event by In association with Sponsored and designed by PreCruitment Year 11 (16 years old) • He might go to uni but is undecided • He likes high budget fantasy TV like The Mandalorian and grown up comedy like Derry Girls • He’s on Insta, Snapchat and Facebook • He’s done some work experience, unpaid for a charity • He quite likes the idea of an engineering or science- related career and has had some exposure to them through school • He’s a go-getter, wanting career prospects, a healthy work environment and high earning potential • He’s heard of you, if you have a strong consumer brand
- 30. An event by In association with Sponsored and designed by PreCruitment Year 13 (18 years old) • She’s more decided and definitely going to to Uni • She still listens to his parents, but teachers are more important than ever • She has done some work experience in her chosen field but she is in the minority. She absolutely hasn’t worked at a company he might aspire to work for. • She more interested in career prospects than her younger friends, Mike and Simon • She watches Bake-Off, Brooklyn Nine One One – no distinction with the adult population
- 31. An event by In association with Sponsored and designed by PreCruitment So what
- 32. An event by In association with Sponsored and designed by PreCruitment Connect Consider Convert
- 33. An event by In association with Sponsored and designed by PreCruitment Connect Consider Convert
- 34. An event by In association with Sponsored and designed by PreCruitment Connect Consider Convert • Grab the attention but think laterally- emotionally and in terms of content
- 35. An event by In association with Sponsored and designed by PreCruitment Connect Consider Convert • Grab the attention but think laterally- emotionally and in terms of content • Think about how you can gain a simple connection to your employer brand, not just to an industry or subject
- 36. An event by In association with Sponsored and designed by PreCruitment Connect Consider Convert • Grab the attention but think laterally- emotionally and in terms of content • Think about how you can gain a simple connection to your employer brand, not just to an industry or subject • Stay the right side of the morality line
- 37. An event by In association with Sponsored and designed by PreCruitment Connect Consider Convert • Grab the attention but think laterally- emotionally and in terms of content • Think about how you can gain a simple connection to your employer brand, not just to an industry or subject • Stay the right side of the morality line • Speak human, not kid
- 38. An event by In association with Sponsored and designed by PreCruitment Connect Consider Convert • Grab the attention but think laterally- emotionally and in terms of content • Think about how you can gain a simple connection to your employer brand, not just to an industry or subject • Stay the right side of the morality line • Speak human, not kid • Who are the role models who can connect over time?
- 39. An event by In association with Sponsored and designed by PreCruitment Connect Consider Convert • Grab the attention but think laterally- emotionally and in terms of content • Think about how you can gain a simple connection to your employer brand, not just to an industry or subject • Stay the right side of the morality line • Speak human, not kid • Who are the role models who can connect over time? • Enthuse and inspire, don’t look to hire
- 40. An event by In association with Sponsored and designed by PreCruitment Getting this right will: • Build a better foundation of knowledge and enthusiasm and less myth-busting • Better quality/more informed candidates • Bigger pool of talent • Based on good data, analysis and long-term reputational management
- 41. An event by In association with Sponsored and designed by PreCruitment Thank you Mike Hanbidge, Senior Consultant, Blackbridge Communications and Dasha Karzunina, Senior Insights and Strategy Consultant, Cibyl
- 42. An event by In association with Sponsored and designed by PreCruitment A view from the world’s best teacher… Andria Zafirakou MBE, winner of the 2018 Global Teacher Prize and founder of the charity Artists in Residence.
- 43. An event by In association with Sponsored and designed by PreCruitment
- 44. An event by In association with Sponsored and designed by PreCruitment The Power of the Classroom
- 45. An event by In association with Sponsored and designed by PreCruitment
- 46. An event by In association with Sponsored and designed by PreCruitment
- 47. An event by In association with Sponsored and designed by PreCruitment
- 48. An event by In association with Sponsored and designed by PreCruitment
- 49. An event by In association with Sponsored and designed by PreCruitment
- 50. An event by In association with Sponsored and designed by PreCruitment
- 51. An event by In association with Sponsored and designed by PreCruitment
- 52. An event by In association with Sponsored and designed by PreCruitment
- 53. An event by In association with Sponsored and designed by PreCruitment
- 54. An event by In association with Sponsored and designed by PreCruitment
- 55. An event by In association with Sponsored and designed by PreCruitment
- 56. An event by In association with Sponsored and designed by PreCruitment
- 57. An event by In association with Sponsored and designed by PreCruitment ● Inclusivity ● Diversity ● Changing Mindset ● Representation ● Teacher training Information ● Clarity ● Start early ● Positivity
- 58. An event by In association with Sponsored and designed by PreCruitment Thank you Andria Zafirakou MBE, winner of the 2018 Global Teacher Prize and founder of the charity Artists in Residence.