group3 media

2. MAINSTREAM BRITISH ARTIST:
• ADELE – FEMALE SINGER/SONGWRITER
• HER FIRST TWO ALBUMS, 19 AND 21, EARNED HER CRITICAL
PRAISE AND A LEVEL OF COMMERCIAL SUCCESS UNSURPASSED
AMONG MANY OTHER ARTISTS.
• SHE ALSO RECEIVED A SONGWRITING OSCAR FOR THE JAMES
BOND TRACK "SKYFALL.”
• ADELE RETURNED TO THE CHARTS IN AUTUMN 2015 WITH THE
SINGLE "HELLO”, THE LEAD SINGLE FOR HER FORTHCOMING
ALBUM 25.

3. INDIE BRITISH ARTIST:• LUCY ROSE - SINGER/SONGWRITER
• LUCY ROSE PARTON, KNOWN AS LUCY ROSE IS AN
ENGLISH SINGER -SONGWRITER FROM WARWICKSHIRE,
ENGLAND.
• HER DEBUT ALBUM, ‘LIKE I USED TO’ WAS RELEASED IN
SEPTEMBER 2012. LUCY ROSE RELEASED HER SECOND
ALBUM ‘WORK IT OUT’ ON 6 JULY 2015 ON COLUMBIA
RECORDS (A LARGE RECORD COMPANY).

4. COMPARISON BETWEEN MAIN & INDIE
ARTIST TYPE Genre: Most video views: Target Audience Net Worth
Adele
(Mainstream)
Folk Rock 1 Billion Views
13 million VEVO
Subscribers
Gender: Female
Age: 55+
Social: ABC1
85 Million (2016
estimate)
Lucy Rose (Indie) Indie Folk 3 Million Views
48 Thousand
Subscribers
Gender: Female
Age: 18-24
Country: USA, UK
N/A

5. TARGET AUDIENCE DEMOGRAPHICS
Adele’s audience demographic Lucy Rose’s audience demographic
Important note: Lucy Rose lacks
any form of YouGov Profile,
which in itself highlights the huge
difference in the level of
awareness that both artist’s have.

6. COMPARISON OF VIDEOS
Adele - Hello Lucy Rose - Shiver

7. STRENGTHS OF BOTH VIDEOS
• IN ADELE’S VIDEO, THE SONG IS VERY POWERFUL, MANY PEOPLE WITHIN THE
TARGET AUDIENCE ARE ABLE TO RELATE TO THE EMOTIONAL ASPECT OF
RELATIONSHIPS. THE SONG IS VERY SLOW AND SIMPLISTIC WHICH ALLOWS THE
AUDIENCE TO FOCUS ON THE ARTIST’S POWERFUL VOICE.
• LUCY ROSE’S VIDEO IS ALSO VERY POWERFUL, AS THE USE OF HANDHELD AND
GRAINY FOOTAGE TO HIGHLIGHT THE IDEA OF MEMORIES IS ALSO VERY
RELATABLE AS LOTS OF PEOPLE ENJOY REMINISCING ABOUT PAST HAPPY
MEMORIES WHICH HELPS TO ATTRACT A LARGER AUDIENCE.
• OVERALL, BOTH VIDEOS ARE ABLE TO ATTRACT A LARGE AUDIENCE, HOWEVER
THE MAINSTREAM ARTIST’S AUDIENCE IS MUCH LARGER, WHICH IS DUE TO
LARGER RECOGNITION AND PUBLIC AWARENESS OF THE ARTIST.