The document profiles Christine Hertzog and her company's consulting and analysis services focusing on smart grid and machine-to-machine technologies. It provides an overview of her experience in telecommunications and energy and highlights the company's areas of expertise including market assessments, partner strategies, thought leadership, and work with utilities, technology providers, and consumers on smart grid and intelligent building projects. The document also includes definitions and market data related to machine-to-machine technologies and their applications in smart grid, smart cities, intelligent buildings and energy management systems.

1. The Smart Grid and
Market
Transformations
Christine Hertzog
Managing Director,
Smart Grid Library
June 2012

2. Transformational consulting Major publications
and analysis for clients Smart Grid Dictionary
(English and Chinese)
Market & Competitive The Smart Grid
assessments Consumer Focus
Strategy
Entry strategies/Business Smart Grid Dictionary
Case development Plus
Weekly syndicated
Partner strategies blog
Go-to-Market Featured in
Thought Leadership The Energy Collective
ElectricityPolicy.com
Focus on Smart Grid and IEEE Smart Grid
Newsletter
M2M Intelligent Utility Daily
Grid: Distribution to Greenbiz/Verge
consumer edge European Energy
Review
Contact centers and SAP Gamechangers
consumer experience Industry ezines
Disruptive technology
impacts and risk mitigation

3. 20+ years in
telecommunications hardware
and software thought leaders
Customer-facing roles: product Smart Grid proven
management, marketing, partner knowledgeable
management, sales/sales engineering
management, consulting pragmatic flexible
B2B and B2C M2M strategic
results-driven experts
Startups to global multinationals contact centers
Smart Grid consulting partners teamwork
Startups: Network management insightful
systems, data analytics, mission-critical hands-on
consumer applications, energy responsive success
storage quality value
Energy service providers

4. M2M (Machine to Machine) definition:
Wired or wireless IP-based communications between fixed and
mobile devices that can transmit and/or receive data, and can
optionally take actions without human intervention. From a
Smart Grid perspective, communication between devices in a grid
that could range from simple condition-based sensing to complex
condition-based participation in markets.
Sensors and Controls for Building Energy
Management Systems in North America and Europe
to Top $4 Billion in 2020 (Lux Research 2012)
M2M devices are a $12B market by 2013 (Harbor
Research)
M2M Market is a $7B market by 2015 (Yankee Group)
35% is connected energy

5. •Energy
•Transportation/Logistics
M2M
•Retail
•Security
•Healthcare
•Network/Communications
•Industrial Automation
•AMI
•NASPInet project
Smart Grid
•Energy Management Systems
•Hybrid Grid/Network Management
•Energy Markets
•Demand Response
•Substation/Distribution Grid Automation
•Vehicular Flow Control
•Intelligent Street Lighting
Smart Cities •Environmental Monitoring
•Parking Enforcement
•Infrastructure Response Management
•Microgrids
Intelligent
•Energy Management
•Consumer/Prosumer participation: OpenADR
•Water Management
Buildings
•Local Generation/Energy Storage: Microgrids
•Energy-efficient building materials

6. Bell wouldn’t recognize today’s communications networks.
Edison would recognize today’s power grid.
Generation Transmission Distribution
Centralized Electricity, gas,
Traditional
planning and and water –
supply chain
control sparse data
6 Proprietary and Confidential

7. Investments across value chain but focused in distribution
Generation Transmission Distribution Consumption
Conceptual Proliferation of
Proliferation of
transformation: distributed energy
data
value chain resources
7 Proprietary and Confidential

8. Dynamic supply/demand interaction at point of prosumption
Generation Transmission Distribution Prosumption
Conceptual
transformation: Transactive retail
Monetization of data
consumer to energy market
prosumer
8 Proprietary and Confidential

9. An individual

10. A building
Energy Market participation =
Demand Response
EnerNOC, Comverge, and others
Time-shifted consumption
Energy efficiency
Building envelope
Occupant comfort/safety
Local gen/cogen + energy
storage
Time-shifted generation

11. An asset aggregation like a microgrid

12. Participation in the Electricity Market
Both Negawatts and Kilowatts
Negawatts Kilowatts
Demand Response Distributed Generation
Energy Efficiency Smart Charging
Microgrid Islanding Microgrid Generation
None of the above

13. For additional information and actionable
insights, contact:
Christine Hertzog
chertzog@SmartGridLibrary.com
www.SmartGridLibrary.com