6 Slides of recent work by Gregory Cullen

1. Objective
Design, skin and consult on branded web site for
content-marketing client.
Solution
Responsive web site with full screen width
imagery.
Result
A clean and graphically bold visual statement for
the clients offerings.
Roles
Design direction, art direction, web design, UX
with UI collaboration, CSS.
logotype and
tagline lockup
Mr. Finn. Content Works
branded web site

2. Objective
Design, skin and consult on research site for NYC
real estate trade magazine.
Solution
Large scale data oriented site that serves
industry based subscriber audience. Two-year
project length.
Result
Smart and effective design solution when
function plays are large role in overall UX.
Roles
Design direction, art direction, web design, CSS,
UX with UI collaboration.
The Real Deal Magazine
trade publication research site
logo+mark design

3. Objective
Explore, create and implement a complete
branding refresh and programme.
Solutions
Produce extensive system of material that
implements the branding update.
Result
A strong and sharp visual identity and language
that reflects the brands objective. Collateral
follows a simple yet sophisticated framework of
grids, color palette, typography and imagery.
Roles
Design direction, app design, design exploration,
identity guidelines.
Surgical Optics Brand
*branding identity and implementation
*Identity of actual client hidden for privacy concerns.
mood board
concept system
corporate brochure
spec sheet

4. Objective
Explore and create corporate identity
programme and execute visual language for
tech upstart.
Solution
Produce corporate identity system including
stationery suite, marketing materials, direct mail
campaign and advertising.
Result
Strong attention grabbing ID that helps to spur a
successful corporate launch.
Roles
Design direction, art direction, logo design, print
design, production.
xcelerate
corporate identity
the e-business company
xcelerate
One East Broward Blvd.
Suite 800
Ft. Lauderdale, FL 33301
954.713.2770
954.713.2771 Fax
www.xcelerate.com
business card and letterhead
xcelerate
One East Broward Blvd.
Suite 800
Ft. Lauderdale, FL 33301
954.713.2770
954.713.2771 Fax
www.xcelerate.com
bruce frcek
President
the e-business company
xcelerate
One East Broward Blvd.
Suite 800
Ft. Lauderdale, FL 33301
954.713.2770
954.713.2771 Fax
www.xcelerate.com
bruce frcek
President
xcelerate
One East Broward Blvd.
Suite 800
Ft. Lauderdale, FL 33301
954.713.2770
954.713.2771 Fax
www.xcelerate.com
bruce frcek
President
the e-business company
xcelerate
One East Broward Blvd.
Suite 800
Ft. Lauderdale, FL 33301
954.713.2770
954.713.2771 Fax
www.xcelerate.com
bruce frcek
President
media kit folder
direct mail campaign
On June 2, the seas of technology will part.
W A T E R
On June 2, we are planting a whole new way of doing business.
E A R T H
On June 2, the e-business market will be heating up.
F I R E
On June 2, the competition will be blown away.
W I N D
Ad in

5. BY CHRISTOPHER CAMERON
Photographed by Gian Andrea di Stefano
Fashion styling by Joseph Episcopo
COVER STORY
Endless
Brooke
Award-winning actress
Brooke Shields reflects
on her long career,
her mother’s role
and how Manhattan
saved her
Brooke Shields was photographed
in a $15 million penthouse in Soho.
Luxury Listings NYC January/February 201612 January/February 2016 Luxury Listings NYC 13
Objective
Design direct, consult and produce luxury brand
magazine.
Solutions
360° range of solutions including: branded web
site, print magazine and mobile app design.
Result
Communication across all media that is clean,
strong, classic and stewards the luxury look-n-
feel approach to the overall design direction.
Roles
Design direction, art direction, web design, CSS,
UI and overall UX, app design.
Luxury Listings NYC
lifestyle and home trend magazine
mobile device magazine app
cover profile and spread

6. Objective
Explore and create corporate identity
programme and execute visual language.
Solution
Produce several pieces of corporate collateral
including stationery, marketing material and PPT
templates.
Result
Clean and concise design campaign that helped
to market and sell new environmentally focused
investment fund.
Roles
Design direction, art direction, logo design, print
design, production.
EcoTrends Investing
*corporate fund identity programme
Understanding the
Environmental
Investing Opportunity
ECOTRENDS
INVESTING ECOTRENDSINVESTING
Understanding the Environmental
Investing Opportunity
Understanding the
Environmental
Investing Opportunity
Ecotrends
Investing
Understanding the
Environmental Investing
Opportunity
ECO
TRENDS
INVESTING
UNDERSTANDING THE
ENVIRONMENTAL INVESTING OPPORTUNITY
Understanding the
Environmental Investing
Opportunity
ECO
TRENDS
INVESTING
Understanding the Environmental
Investing Opportunity
EcotrendsInvesting
Understanding the
Environmental Investing
Opportunity
Eco
Trends
Investing
ECOTRENDS
Investing
EcotrendsInvesting
Understanding the
Environmental
Investing Opportunity
Understanding the
Environmental
Investing Opportunity
ECOTRENDS
INVESTING
Press Release
Mr. Joe Sample
Department
Samplestreet
Sampletown NY 00000
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aliquam rhoncus. Mauris nonummy blandit orci. Donec
dolor. Vivamus eu tortor luctus libero venenatis dignissim. Proin eu risus. Maecenas libero neque, aliquam non,
laoreet sed, cursus sed, risus. Maecenas quis mi. Curabitur diam. Sed diam orci, accumsan sit amet, ultricies a,
condimentum id, odio. Suspendisse condimentum faucibus sem. Donec id orci vel quam blandit tempus.
Quisque fermentum feugiat metus. Phasellus vitae libero quis nibh dapibus molestie. Mauris lacus sapien,
cursus sit amet, dictum ut, sollicitudin quis, neque. Curabitur in nisl. Vestibulum vulputate. Pellentesque habitant
morbi tristique senectus et netus et malesuada fames ac turpis egestas. Proin sed justo. In ipsum. Cras tincid-
unt, nunc et pretium nonummy, nibh nibh interdum elit, sit amet blandit nulla odio ac velit. Sed sapien eros,
molestie vel, imperdiet nec, feugiat nec, arcu.
Vivamus malesuada. Phasellus nisl. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas molestie
arcu at enim. In id felis. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.
Curabitur varius eros sit amet odio. Etiam laoreet, nunc in euismod vestibulum, ligula augue gravida elit, ac
sollicitudin mi tortor vel dolor. In hac habitasse platea dictumst. Ut nec tellus. Quisque commodo.
Aliquam erat volutpat. Sed lorem. Proin porttitor nibh tristique purus. Curabitur suscipit mollis odio. Etiam
sollicitudin aliquet lacus. Vivamus id turpis. Pellentesque vulputate pulvinar nunc. Mauris congue orci et magna.
Nunc id arcu ut ligula semper adipiscing. Sed quis turpis sit amet mauris dictum dapibus. Pellentesque semper,
justo ac tempus tristique, arcu augue nonummy lorem, id tempus nibh nulla non sapien. Donec sit amet libero.
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nisi et pede ultricies pretium. Mauris tincidunt dolor quis urna. Donec porttitor erat non purus. Praesent ac
quam. Proin gravida interdum turpis. Aenean ornare, diam ac suscipit consectetuer, dolor ante varius turpis, non
Understanding the Environmental Investing Opportunity
ECOTRENDSINVESTING
Megan Francis
Investor Global Investors
T 212 000 0000
F 212 000 0000
globalinvestors.com/ecotrends
Mr. Joe Sample
Department
Samplestreet
Sampletown NY 00000
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aliquam rhoncus. Mauris nonummy blandit orci. Donec
dolor. Vivamus eu tortor luctus libero venenatis dignissim. Proin eu risus. Maecenas libero neque, aliquam non,
laoreet sed, cursus sed, risus. Maecenas quis mi. Curabitur diam. Sed diam orci, accumsan sit amet, ultricies a,
condimentum id, odio. Suspendisse condimentum faucibus sem. Donec id orci vel quam blandit tempus.
Quisque fermentum feugiat metus. Phasellus vitae libero quis nibh dapibus molestie. Mauris lacus sapien,
cursus sit amet, dictum ut, sollicitudin quis, neque. Curabitur in nisl. Vestibulum vulputate. Pellentesque habitant
morbi tristique senectus et netus et malesuada fames ac turpis egestas. Proin sed justo. In ipsum. Cras tincid-
unt, nunc et pretium nonummy, nibh nibh interdum elit, sit amet blandit nulla odio ac velit. Sed sapien eros,
molestie vel, imperdiet nec, feugiat nec, arcu.
Vivamus malesuada. Phasellus nisl. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas molestie
arcu at enim. In id felis. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.
Curabitur varius eros sit amet odio. Etiam laoreet, nunc in euismod vestibulum, ligula augue gravida elit, ac
sollicitudin mi tortor vel dolor. In hac habitasse platea dictumst. Ut nec tellus. Quisque commodo.
Aliquam erat volutpat. Sed lorem. Proin porttitor nibh tristique purus. Curabitur suscipit mollis odio. Etiam
sollicitudin aliquet lacus. Vivamus id turpis. Pellentesque vulputate pulvinar nunc. Mauris congue orci et magna.
Press Release
Understanding the
Environmental Investing
Opportunity
Understanding the
Environmental Investing
Opportunity
Understanding the
Environmental Investing
Opportunity
Understanding the
Environmental Investing
Opportunity
PMS 3005 PMS 355WHITE PMS Cool Gray 7
Understanding the
Environmental Investing
Opportunity
Understanding the
Environmental Investing
Opportunity
Understanding the
Environmental Investing
Opportunity
PMS 3005 PMS 355WHITE PMS Cool Gray 7
Understanding the
Environmental Investing
Opportunity
Understanding the
Environmental Investing
Opportunity
Understanding the
Environmental Investing
Opportunity
Understanding the
Environmental Investing
Opportunity
Understanding the
Environmental Investing
Opportunity
Are Your Clients Putting Their Green in Green?
A new survey by Allianz Global Investors
reveals investors’ enthusiasm for
opportunities in emergent
eco-trends companies.
For broker-dealer information only. Not for distribution to clients or members of the public.
logotype explorations
letterhead options
sales brochure
final mark,
color palette,
secondary
branding
element
*Identity of actual client hidden for privacy concerns.