Gregg Thaler

Las Vegas, Nevada Area United States

Board Advisor

Technology / Software / Internet

I enable businesses with knowledge, processes and technology so that they can achieve data quality excellence in their contact databases. The difference between an organization with average data quality and one with excellent data quality can be as much as a 70% lift in revenue - Sirius Decisions, "The Impact of Bad Data on Demand Creation", 2012 In order to achieve peak revenue performance, organizations must provide for the care and feeding of their data and information, just as they do for their capital and people assets. Marketing automation magnifies and accelerates the impact of data quality's effect on revenue. Whether you are new and want to get off to the right start or a s...