1. Smart Real Estate is a full service real estate broker,
offering property selection & evaluation, investment analysis,
deal negotiation, and representing clients in all phases of
buying and selling property.
Smart Real Estate 707 NW 11th Ave. Portland Oregon 97209

2. Delivering Results
• On average, it has taken us 29.2 days to get
our clients home under contract
– Current market average is 107 days
• Final Selling price for our clients’ properties
has been over 97% of original list price
– Current market average is 93%
– Sold Price per SF 16% higher than market ave.
Smart Real Estate 707 NW 11th Ave. Portland Oregon 97209

3. Why We’re Getting Superior Results
• A well functioning team will always out-
perform individuals without teamwork. It’s our
teamwork that sets us apart.
• We attract buyers. Hundreds every day. This
audience gives us unique insight and a unique
marketing channel.
• We’re seasoned business people, and we
negotiate great deals.
Smart Real Estate 707 NW 11th Ave. Portland Oregon 97209

4. Home Selling Process
Milestone
Market Pricing Sales & Marketing Agent Selection Listing
MARKETING PLAN
Analysis Analysis Plan Contract
PRE-LIST MARKET Live
Staging Home Sales & Marketing Materials OFFER RECEIVED
OFFER
Advance Selling on
PREPARATION
MLS
MASS MARKETING MLS Internet Print MLS Tours where
Home
RECRUITING BUYERS
Visits
we
DIRECT MARKETING Internet Mail Phone Broker excel
Open House Private Sales Training and Purchase
CONVERTING BUYERS OFFER RECEIVED
OFFER Commission
Selling Offer
Showings Materials
NEGOTIATING Sales
Counter Offer Inspections OFFER Negotiation
Repair RECEIVED
OFFER
CONTRACT Contract
PROCESSING Buyer Title Insurance Deed Funds in
TRANSACTION Financing Preparation
OFFER RECEIVED
OFFER
Escrow $$$
Smart Real Estate 707 NW 11th Ave. Portland Oregon 97209

5. Web Presence
Internet Partners, Listing Syndication, Web Marketing
Smart Real Estate 707 NW 11th Ave. Portland Oregon 97209

6. Our Marketing Strategy
Search Engine Optimization, Digital Marketing, Brand Recognition
• Big investment in internet marketing
– Attract ~ 300 unique visitors every day
– On Google’s top pages for key search terms
– 5000+ buyer registrations over past years
– Superior execution on ALL major real estate
sites
• Targeted and Direct Marketing
– Email newsletters
– Buyer database
– Daily Prospecting
– At least 3-4 hours of daily direct contacts
Smart Real Estate 707 NW 11th Ave. Portland Oregon 97209

7. We Serve 300+ Buyers a Day!
SmartRealEstate.net attracts thousands of visitors with many converting to registered users
Smart Real Estate 707 NW 11th Ave. Portland Oregon 97209

8. Converting Traffic into an Offer
High quality photos and video tours
Smart Real Estate 707 NW 11th Ave. Portland Oregon 97209

9. Affordability/Pricing Influencers
Real Estate is local, but influenced by national trends
National • Macro
– Inflation
– Interest Rates
City • Metro
– Population
– Employment
Local – Household Income
• Micro
– Neighborhood Dynamics
– Home Prices
Smart Real Estate 707 NW 11th Ave. Portland Oregon 97209

10. Market Introduction is Window of Opportunity
A
C
T
I
V
I
T
Y
1 2 3 4 5 6 7 8
WEEKS ON MARKET
• A property attracts the most activity from the real estate
community and potential buyers when it is first listed.
• It has the greatest opportunity to sell when it is new on the
market.
Smart Real Estate 707 NW 11th Ave. Portland Oregon 97209

11. 5 Step Process
1. Marketing Design
Specialized Knowledge
Strengths Target audiences, pricing, Customer Experiences
awareness, merchandising
SEO
Social Networking 2. View listing on line:
- RMLS, Agent Web Sites
eNewsletters
High Quality Photos
Generating - Zillow, Trulia, etc.
Virtual Tours – Video Awareness SmartRealEstate.net
Broker-Awareness - web site, direct email, Sgnage, flyers,
3.
Realtor Prospecting In-Home Agent Showings (Broker Opens)
Direct/Target Marketing Public Showings (Open Houses)
Event Marketing Showing Private Showings
4.
In-Home experience
Home Staging Purchase - appealing to subconscious
Home Feedback
Offer Follow-up interviews
Adjustments to marketing mix
5. $
Specialized Knowledge Sold in 29 Days (v __ days)
Negotiating Strategies and Tactics Sold Price = 9_% of List (v __%)
Transaction Bullet-Proofing Sold Price / SF 110% of Mkt
Smart Real Estate 707 NW 11th Ave. Portland Oregon 97209

12. Sales & Marketing Plan
Target Customer Strategy Plan / Assets
•Mass Market •Ubiquitous web presence, •RMLS, premium placement with web
expertly merchandized 2.0 sites, Smart websites , enhanced
•Easy for other realtors to Craigslist, Oregon Live, regular Open
sell House
•Web Advertising – Relocating to
Portland
•Realtor tours, complete RMLS
coverage, HomeFeedback.com, IVR,
RealEstateShows.com
•Target Marketing •Direct postcard campaign •Title company to ID 250 HH
to 250 target households •Regular prospecting to contact Db
•Email Campaign (5000 contacts).
•Open House prospecting •Door-knocking 1-2 days before open
houses
•Yard signs, IVR, Website
Converting Prospects •Premium presence on-line •Wide-angle photos, video, Real
and in-home. Estate shows, Home-books, in-home
signage, home stories and drawings,
staging consult.
Smart Real Estate 707 NW 11th Ave. Portland Oregon 97209

13. Service Plan
• Project Plan
– Sales & Marketing, Conversion, Inspection &
Repairs, Escrow
• Regularly Scheduled Weekly Reporting
– Ties to project plan
– Review & analysis of what happened past 7 days
– Preview what’s scheduled for next week
• Ad-Hoc communication
– Technology friendly
Smart Real Estate 707 NW 11th Ave. Portland Oregon 97209

14. Market Pricing to Maximize Value
IMPORTANCE OF INTELLIGENT PRICING
+15% 10%
ASKING +10% 30% PERCENTAGE
PRICE OF BUYERS
Market Value 60%
-10% 75%
-15% 90%
As the triangle graph illustrates, more buyers purchase their properties at
market value than above market value. If you price your property at market
value, you are exposing it to a much greater percentage of prospective buyers
and you are increasing your opportunity for a sale.
Smart Real Estate 707 NW 11th Ave. Portland Oregon 97209

15. Our Value Proposition
• Team of Realtors
– Execution and customer service happen reliably
– Collective wisdom
• Web savvy marketers
– More eyeballs, the right prospects
– Sales and marketing uniquely designed for target buyer
• Includes face-to-face prospecting
– Premier on-line and in-home merchandising
– Thorough customer service, metric tracking and reporting
• Investor Savvy
– Real Estate experience with advanced business degrees
and ongoing training
– Extensive market analytics
– Thorough negotiators
Smart Real Estate 707 NW 11th Ave. Portland Oregon 97209

16. Target Market & Plan
• Professionals moving from Pearl District & Out of State
– Seeking Excellent Schools, Walkability, Modern Design
• Marketing Plan
– Retail storefront in Pearl District exposing to the right
prospects & demographics utilizing front window and
video screen to maximize exposure
– Direct Email Marketing to 5000+ potential buyers
– Enhanced Digital Marketing (ads, photos, video)
– Broker-to-Broker communication
– Smart Real Estate events (1st Thursday, Broker
Open, Networking Events)
Smart Real Estate 707 NW 11th Ave. Portland Oregon 97209