Presented on September 22, 2015 at the Internet Battle Plan 18 conference in Detroit, Michigan. If you're an auto dealer, SEO is no longer a luxury. Dealers track the ROI on everything - but they shy away from SEO because it's complicated and expensive... BUT, organic search traffic is the #1 traffic and lead source for a dealership! It's time to get serious about SEO - and this deck shows why you need it now, and shows you exactly how to do it. If you use a third party SEO provider, we'll show you how to spot the shady guys who prey on auto dealers and just take their money. If you do your own SEO, we'll show you exactly which signals matter, and how to optimize those signals so your dealership will gain more local visibility. Learn about on-site content optimization, link building, citations, Google My Business, and reviews - and how they all play together to create your dealership's online profile in Google. And, as always, it's based on a movie theme - this time, I did comedy movies... I included 165 references to comedy movies, including at least one movie for every year in the last 50 years - AND including 19 movies from 1985, the high point of American film comedy.

195. 1. The Great Race - 1965
2. What’s New Pussycat - 1965
3. Batman - 1966
4. Doctor Dolittle - 1967
5. The Graduate - 1967
6. Funny Girl - 1968
7. The Love Bug - 1968
8. The Odd Couple - 1968
9. The Producers - 1968
10. Hello, Dolly! - 1969
11. Paint Your Wagon - 1969
12. Little Big Man - 1970
13. M*A*S*H - 1970
14. Bananas - 1971
15. The Million Dollar Duck - 1971
16. What’s Up, Doc? - 1972
17. American Graffiti - 1973
18. Blazing Saddles - 1974
19. Young Frankenstein - 1974
20. The Adventures of Sherlock
Holmes’ Smarter Brother - 1975
21. Monty Python
and the Holy Grail - 1975
22. The Return of the
Pink Panther - 1975
23. The Bad News Bears - 1976
24. Freaky Friday - 1976
25. The Pink Panther
Strikes Again - 1976
26. Silent Movie - 1976
27. Silver Streak - 1976
28. Annie Hall - 1977
29. High Anxiety - 1977
30. Oh, God! - 1977
31. Slap Shot - 1977
32. Smokey and the Bandit - 1977
33. National Lampoon’s
Animal House - 1978
34. Revenge of the
Pink Panther - 1978
35. Up in Smoke - 1978
36. The Jerk - 1979
37. Meatballs – 1979
38. 9 to 5 - 1980
39. Airplane! - 1980
40. The Blues Brothers - 1980
41. Caddyshack - 1980
42. Used Cars - 1980
43. The Cannonball Run - 1981
44. History of the World:
Part I - 1981
45. Stripes - 1981
46. 48 Hrs. - 1982
47. Fast Times at
Ridgemont High - 1982
48. Porky’s - 1982
49. Tootsie - 1982
50. The Toy - 1982
51. Victor Victoria - 1982
52. A Christmas Story - 1983
53. Mr. Mom - 1983
54. National Lampoon’s
Vacation - 1983
55. Risky Business - 1983
56. Trading Places - 1983
57. All of Me - 1984
58. Beverly Hills Cop - 1984
59. Ghostbusters - 1984
60. Revenge of the Nerds - 1984
61. Sixteen Candles - 1984
62. This Is Spinal Tap - 1984
63. Top Secret! - 1984
64. Back to the Future - 1985
65. Better Off Dead - 1985
66. The Breakfast Club - 1985
67. Brewster’s Millions - 1985
68. Clue - 1985
69. Fletch - 1985
70. Girls Just Want to
Have Fun - 1985
71. The Goonies - 1985
72. Just One of the Guys - 1985
73. National Lampoon’s
European Vacation - 1985
74. Once Bitten - 1985
75. Pee-wee’s Big Adventure - 1985
76. Real Genius - 1985
77. Spies Like Us - 1985
78. Summer Rental - 1985
79. Teen Wolf - 1985
80. Transylvania 6-5000 - 1985

196. 81. Volunteers - 1985
82. Weird Science - 1985
83. Ferris Bueller’s Day Off - 1986
84. Short Circuit - 1986
85. Soul Man - 1986
86. ¡Three Amigos! - 1986
87. Can’t Buy Me Love - 1987
88. Good Morning, Vietnam - 1987
89. Mannequin - 1987
90. Planes, Trains & Automobiles - 1987
91. The Princess Bride - 1987
92. Beetlejuice - 1988
93. Bill & Ted’s
Excellent Adventure - 1989
94. Lethal Weapon 2 - 1989
95. When Harry Met Sally - 1989
96. Home Alone - 1990
97. Hot Shots! - 1991
98. Army of Darkness - 1992
99. Honeymoon in Vegas - 1992
100. Groundhog Day – 1993
101. So I Married an
Axe Murderer - 1993
102. Dumb & Dumber - 1994
103. Ace Ventura:
Pet Detective - 1994
104. Billy Madison - 1995
105. Clueless - 1995
106. Tommy Boy - 1995
107. Happy Gilmore - 1996
108. Kingpin - 1996
109. Austin Powers: International Man
of Mystery - 1997
110. Liar Liar - 1997
111. The Big Lebowski - 1998
112. Rushmore - 1998
113. There’s Something
About Mary - 1998
114. The Waterboy - 1998
115. American Pie - 1999
116. Galaxy Quest - 1999
117. Office Space - 1999
118. Best in Show - 2000
119. Dude, Where’s My Car? – 2000
120. Super Troopers - 2001
121. Zoolander - 2001
122. Austin Powers:
Goldmember - 2002
123. A Mighty Wind - 2003
124. Old School - 2003
125. Anchorman: The Legend
of Ron Burgundy - 2004
126. DodgeBall: A True
Underdog Story - 2004
127. Harold and Kumar
Go To White Castle - 2004
128. Napoleon Dynamite - 2004
129. Shaun of the Dead - 2004
130. The 40-Year-Old Virgin - 2005
131. The Hitchhiker’s Guide
to the Galaxy - 2005
132. Wedding Crashers - 2005
133. Borat: Cultural Learnings of
America for Make Benefit Glorious
Nation of Kazakhstan - 2006
134. Nacho Libre - 2006
135. Talladega Nights - The Ballad
of Ricky Bobby - 2006
136. Blades of Glory - 2007
137. Knocked Up - 2007
138. Superbad - 2007
139. Forgetting Sarah Marshall - 2008
140. Kung Fu Panda - 2008
141. Role Models - 2008
142. Step Brothers - 2008
143. Tropic Thunder - 2008
144. Black Dynamite - 2009
145. The Hangover - 2009
146. I Love You, Man - 2009
147. Cop Out - 2010
148. Diary of a Wimpy Kid - 2010
149. Hot Tub Time Machine - 2010
150. Bridesmaids - 2011
151. Crazy, Stupid, Love - 2011
152. A Very Harold & Kumar
3D Christmas - 2011
153. 21 Jump Street - 2012
154. Ted - 2012
155. Pitch Perfect - 2012
156. The Internship - 2013
157. This Is the End - 2013
158. 22 Jump Street - 2014
159. Dumb and Dumber To - 2014
160. The Lego Movie - 2014
161. A Million Ways to Die
in the West - 2014
162. Neighbors - 2014
163. Pitch Perfect 2 - 2015
164. Trainwreck - 2015
165. Vacation - 2015