Pudumjee hygiene is the only Tissue paper company with 3 ISO certifications providing 100% safe tissue products and complete washroom and enterprise hygiene solutions in India and neighbouring countries.

1. Pudumjee Hygiene Products Limited

2. Pudumjee Hygiene Products Limited
• Incorporated in December 2004 with an aim to convert and market quality
bundle of Integrated Hygiene Solutions
• Have commercialized 50,000 sq ft converting plant in Pune
• Installed volume capacity of converting over 5000 tons p.a.
• We have adopted a holistic approach to hygiene, laying strong emphasis on
'complete hygiene systems' rather than isolated 'off the shelf products
• Our business is broadly classified into two main sections–Institutional and
Retail. While the products are largely the same in both markets, we are
uniquely structured to meet the diverse and specific requirements of both
markets separately
• Our products meet the best international Quality standards with chlorine free
pulp and processes, FDA compliant raw materials and 3 ISO certifications for
our systems – (ISO 9001:2000, ISO 14001:2004, ISO 22000:2005); soon to get
Green Seal and FSC certification

3. Brand Portfolio
• “Greenlime” - Stylish and colorful Range of Super Soft
Tissues, dispensers and other hygiene solutions
• Ecoline – Our 100% Natural ‘Green’ products
• “Lush” - Value for money brand to meet high volume
demands of wholesale markets
• “Olive” - Eco-friendly tissues made from 100% recycled
Fibers
• “Fosilvra” - Fashionable futuristic Steel range of tissue
dispensers
• “Wave” - Advanced technology automatic touchless
dispensers

4. Key product offerings
• Toilet rolls • Virtual Janitor
• Kitchen rolls • Tissue Dispensers
• Facial Tissues • Liquid Handwash
• Napkins • Body and Shower Gel
• Toilet seat cover • Hand Sanitiser
• Wet wipes • Toilet cleaner
• Anti bacterial hand • Glass Cleaner
sanitising wipes • Multipurpose cleaner
• Menthol wet wipes • Floor cleaner
• Industrial Wipers • Utensil cleaner
• Non woven Fabric
• Automatic De-odoriser

5. International Tie-ups
We have Exclusive Distributorship Arrangement for
Marketing of World’s leading brands; complimenting our
Hygiene range: (the revenue model is Commission based)
• Automatic Odor Control products
• Disposable Wipers
• High end, premium tissue dispensers

6. Our Strategy
OUR STRATEGY is to aggressively:
• Anticipate our customers’ needs
• Research global trends to find ways to meet these needs
• Introduce products that are innovative from our customers’
viewpoint
• Ensure best products at the best price
• Provide wide product range with consistent quality and availability
• Set trends through our products, marketing, sales & distribution
approach

7. Market Segmentation
Tissue market
Private
Retail / Small and Wholesale
Institutional Medium Business
Label
Consumer Trade Manufacturing
• Hotel and Food Service • In-Home • Lifestyle product showrooms • for Institutions
• Airlines and Flight Kitchens • Out of home • Healthcare • for Retail stores
• Office Buildings • Educational institutions
• Hospital & Healthcare • Professionals
• Promotional • ITES
• Education and Entertainment • Banks

8. Sales Approach
• PHPL products are sold at an ex pune price to
all the customers (at cost plus)
• The Institutional and retail Products are sold via
CFA and distributor network and also direct to
large volume customers
• The sales are made to:
– Our Authorised distributors
– Some Direct Key clients like large offices hotels, retail
chains that have a central HO contract and multiple
location delivery
– Wholesaler / Resellers

9. Our Institutional Business
• Regional offices in 7 key cities
• Distribution presence across all key cities / commercial centers
of India
• In a short span we enjoy 50%-55% market share in the metros
Our Consumer / Retail Segment
• Only branded player in India with a comprehensive range of tissue
products and hygiene solutions
• Within 1 year post launch Greenlime enjoys a 25% market share
within the stores
• Our Consumer Education programmes at the stores and test
measures printed on the packs, have resulted in a major shift of
consumers from Local products to Branded products

10. INDIAN Total Market Segmentation
• Retail Segment 45-50%
• Institutional Segment 50-55%
Un-organized sector account for 60-65% of
total market

11. Converters
• Few large converters market with own brand
names form 60-70% of total Market share
• Large converters are regional market leaders:
– West – Jackson / Pilot Group ; Paper Kraft
– North – Wintex, S R Industries, BILT, Origamy
– South – Premier, Origamy
– Premier is the only converter with 10-20% MS
in other regions in India
Rest of the market is catered to by small local converters

12. Plans for Growth
• Promotional spends on developing the need for the category –
upgrading consumer knowledge about the products and its need
towards healthier lifestyle
• Tie ups with related product categories to build up the total hygiene
products portfolio and service with a bigger basket of products
• Strengthening the team size and segmenting the team as per the
customer profiles – Healthcare, Office buildings, Hotels,
Government offices

13. Tissue Business: Value Chain
Distribution network Raw Material Supplier
(supply RM to converters) (Tissue Paper Jumbo Roll)
Institutional
Imported
Segment
Tissue
Product
Converters
(convert tissue in Jumbo
Rolls to products)
Marketing Companies /
Distributors
Imported RM Tissue Paper Retail Segment

14. PUDUMJEE HYGIENE PRODUCTS LIMITED
ORGANISATION CHART
CEO
Piyush Jindal
Gen. Manager HR / Customer Care
Finance Manager Marketing Manager National Sales Manager
Commercial Manager
Sudhir Duppaliwar Seema Agrawal Rajesh Mahajan
Shekhar Dadheech VACANT
Commercial Manager Sr. Accounts Admin
Ulhas Shetty Executive Asst. Mktg Manager All sales team: Executive
Anagha Joshi Vacant 4 regions Vaishali
2 Accounts
Warehouse Manager
Executives
Santosh Kadlag Credit & Sales Support
Manager
Hemant Kadam
2 Warehouse 2 Sales support
Executives executives

15. KMP Profile
• Commercial: Shekhar Dadheech
– BCom; 16 years experience in Commercial and logistics
– Experience across FMCG & Paper Industry
• Finance: Sudhir Duppaliwar
– BCom, AICWA; 30 years experience in Finance & Accounts Management
– Experience across leading manufacturing and marketing companies
• Marketing: Seema Agrawal
– MCom, MBA: 10 years experience in Brand Management and Business
development
– Experience across FMCG companies; Oral care, Beverage, Fabrics, Tissues

16. Hygiene Awareness Campaign
• A campaign to educate the end users on HYGIENE and tissue use
and disposal
• Target the corporate offices, malls, hotels, schools, entertainment
centers
• Helps portray Greenlime in a LEADERSHIP position; educating and
growing the market
• ADDS to Company goodwill
• A mission in action; “on a mission of hygiene”

17. Social Campaign for
Hygiene
Preventing the spread of Swine flu
virus in India

18. Press Advertisements
• Pune our Works office – is the Swine Flu capital of India
• Greenlime being the hygiene solutions provider to many enterprises was the first to
• spread awareness on the solutions available to prevent Swine flu
• This was a knee jerk reaction at short notice; when the media was just spreading Panic
and no solutions
• Advertisements taken in front page of Eco times, TOI-Pune and Pune times and many
insertions in NIE – a paper circulated in 100 schools in Pune

19. Posters / Solution Kits
• Greenlime Swine Flu prevention kit launched and offered at
subsidised rates to school and offices
• Mass Postering facilitiated all over India in association with CII /
Ficci / MCCIA / hotel associations
• Chain stores, Medical stores, and regular Retailers asked to put up
these posters and make the hand hygiene solutions accessible

20. Hygiene awareness campaign
for Institutions
A Washroom Etiquette Kit
Designed to share a few pointers with the Institutional
consumers about the dangers in their washroom and How
to make their washroom visits happier

21. Innovation
Providing innovative pack offerings to consumers
to make their tissue use a friendly experience
• Kitchen towel dispensers to assist convenient dispensing
and increase consumption
•
• Facial tissues in user friendly shapes and sizes
• Car tissue packs for fitting In the car door pockets;
accessible to the driver
• Pocket packs of Personal Toilet seat covers for hygiene in
public toilets
• Pocket sanitiser packs for infection free hands anywhere

22. Promoting Future Green
• Corporate buyers were approached with several rounds of
messages via direct mail and emails to make them switch to
Greenlime OLIVE –Ecofriendly tissues
• Objective:
– Recycled Eco-friendly tissues take away the ‘harming the environment’
guilt factor from non users
– Provides them an opportunity to fulfill their social obligations easily
• Task
– Develop a unique GREEN color tissue range with a sub branding OLIVE
– Provide samples to all key clients and non users with innovative
messgaes like :
– ”Tissues made from trees that were never cut”;
– “Wipe your hands and not the trees”
– “Use Tissue to grow forests”

23. Washroom Etiquette kit
• Companies do face washroom problems due to the employees lack of
awareness on modern day washrooms usage.
• Greenlime presents a solution kit for this problem - Value addition for our
Institutional clients.
• Educating them in the best way – “how to use and dispose Tissue
products in their washroom”.
• This kit is given to the corporate customers in order to educate their
employees about washroom wisdom.
• Kit contents: 8 min AV film on a CD and some washroom wisdom posters for their
office washrooms