Recruiting Optimization Roadshow - Stacy Zapar, Tenfold
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Stacy Zapar, employer branding and social recruiting expert, presents "Building an Employer Brand that Attracts Top Talent" at the Recruiting Optimization Roadshow in Los Angeles.
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Recruiting Optimization Roadshow - Stacy Zapar, Tenfold
- 1. Building an Employer Brand that Attracts Top Talent Stacy Donovan Zapar Tenfold
- 2. PLENTY OF FISH IN THE SEA? Why Your EMPLOYER BRAND Matters More Than Ever Stacy Donovan Zapar Founder, Tenfold @StacyZapar
- 4. • Employer Branding • Social Recruiting • Candidate Experience • Sourcing Strategies • Training • Consulting
- 5. What’s the #1 challenge facing Recruiting today? Go!
- 6. training lack of data social recruiting comp attrition ATS resources employees referrals candidate experience technology quality of hire cost per hire time to fill reporting declines FINDING TOP TALENT
- 7. 63% of CEOs are concerned about attracting top talent with key skills.
- 8. So how do we find, attract and recruit that top talent? 1.Sourcing 2. Talent Attraction job postings employer referrals content marketing employer brand
- 9. SOURCING IS LIKE FISHING
- 10. TALENT ATTRACTION IS LIKE CASTING A NET
- 11. A STRONG EMPLOYER BRAND
- 12. A STRONG EMPLOYER BRAND
- 13. A STRONG EMPLOYER BRAND
- 14. A STRONG EMPLOYER BRAND
- 15. A STRONG EMPLOYER BRAND
- 16. ADDED BONUS? FACILITATES SOURCING
- 17. BUT WHAT IF YOUR BRAND ISN’T STRONG?
- 18. OR YOU’RE ATTRACTING THE WRONG TALENT
- 19. OR YOU DON’T KNOW WHAT YOU’RE DOING
- 20. of recruiters don’t understand their own employer brand. 50%
- 21. EMPLOYER BRAND
- 22. What is YOUR Employer Brand?
- 23. people employer brand culture perks leadership alumni network current employees candidate experience reputation perception transparency authenticity Employee Value Proposition Company Culture People Candidate Experience EMPLOYER BRAND
- 24. EMPLOYER BRANDING TELLS A STORY... a , transparent story of what it’s really like to work at your company. relevant
- 27. 1. RESEARCH & TAKE INVENTORY
- 28. NEWS ARTICLESDEPARTMENT / EMPLOYEE BLOGS OFFICE ENVIRONMENT / CUBE LIFE COMPANY EVENTSCOMPANY CULTURE / DAY IN THE LIFE INTERNAL INSIGHTS EMPLOYEE SPOTLIGHTS UNIQUE PERKS & BENEFITS CANDID PHOTOS / IPHONE VIDEOS CAREER STRATEGIES HUMOR / MEMES RELEVANT QUOTES DIG TO FIND GREAT CONTENT
- 29. WHAT DOES GREAT CONTENT LOOK LIKE? “ ” Great content makes people want to share, care or swear. @PRSarahEvans
- 30. 2. BUILD AN EMPLOYER BRAND ROADMAP
- 31. 3. WHAT’S IN A NAME?
- 32. 4. A UNIQUE & CONSISTENT HASHTAG
- 33. 5. ESTABLISH PILLARS OF CONTENT
- 34. 6. TRAIN RECRUITERS ON SOCIAL MEDIA
- 35. 7. ESTABLISH GOALS & BENCHMARKS
- 36. 8. DEVELOP A CONTENT CURATION STRATEGY
- 37. 9. DEVELOP A COMMUNITY MGMT PLAN Week 2 | Week 3 | Week 4
- 38. 10. DEVELOP A CONTENT CALENDAR Content curation, schedule posts for the week Engage, follow back Engage Engage, follow back Engage Engage, #FF SUN MON TUE WED THU FRI SAT 30 MIN 15 MIN 15 MIN 15 MIN 15 MIN 15 MIN
- 39. EXECUTE
- 45. • Tech talks on Wednesdays! • Free lunches • Coconut water and lemonade • Each floor has a theme • Rooftop terrace • Friday get-togethers with beer and music • “What a great place to work!”
- 47. SOCIAL STRATEGY: LINKEDIN & GLASSDOOR
- 50. AN ENGAGING CAREERS PAGE
- 51. BRANDED, INNOVATIVE JOB POSTINGS
- 52. LIVE EVENTS & MIXERS
- 54. PODCASTS, HANGOUTS & INTERVIEWS
- 55. EMPLOYEE SPOTLIGHTS & BLOG POSTS
- 58. FOCUS ON CANDIDATE EXPERIENCE