In this slide show, the team at Green and Red Technologies walks you through the basics of getting started with Email Marketing. We cover best practices and give tips for writing company newsletters.

1. A Lesson in Email
Marketing

2. Email is GROWING
Total number of worldwide email accounts is expected to increase from 3.3 billion
accounts in 2012 to over 4.3 billion accounts by the end of 2016 (Radicati Group Email
Statistics Report)
Especially in ASIA
Nearly half of worldwide email users are in the Asia Pacific region (Radicati Group Email Statistics Report)
… And there’s MONEY to be made
Email ad revenue reached $156 million in 2012 (Interactive Advertising Bureau)

3. Email in the US is a more effective ecommerce tool than Facebook

4. Statistics for email use in Bangladesh are
extremely limited
But EMAIL is still important, especially for
business-to-business communication

5. To-Do:
Join a site like MAILCHIMP

6. Benefits of a site like mailchimp:
- easy-to-use, keep all
your email marketing in
one place
- organize your email
list into groups & send
more specific,
targeted emails
- get reports on who
opened your email,
who clicked links,
etc.

7. Think about your own email habits.
What would you want in your
inbox?

8. THEN:
Draft a message that
is SHARE-WORTHY
&
SHARE-ABLE

9. Share-able
- relevant articles
- event notifications
- news/ press
releases
… Not
- long newsletters
- negative news
- highly personalized
emails

10. If you decide to send out a company
newsletter...
1. Keep it SHORT (most will only skim it anyway)
2. Focus on the HEADLINE (Draw your readers in)
3. SKIP the intro (why need an intro if your message is short?)
4. Put the best information ON TOP
(if you want readers to take action on something, put it where they are likely to read it!)
5. Include IMAGES
Source: Ragan.com, July 2011

11. There ARE a few
Email Marketing best
practices…

12. SUBJECT LINE:
Include offer in subject line of email
24%increase in sharing activity
6%increase in views of shared content
Source: Silverpop, “Email Marketing Goes Social” 2009

13. SUBJECT LINE:
Use branding in the subject line
89%increase in sharing activity
58%increase in VIEWS of shared content
293%increase in CLICK THROUGHS on shared content
Source: Silverpop, “Email Marketing Goes Social” 2009

14. SUBJECT LINE:
Personalize it!
Use first names if possible
Source: Hubspot, “The Science of Email Marketing,” 2012

15. SUBJECT LINE:
Use words people like
(Posts, Jobs, survey, week’s, e-newsletter)
Source: Hubspot, “The Science of Email Marketing,” 2012
(Secrets, e-sales, awesome, skills, ebook)

16. RECIPIENT:
Business-to-Business
57%higher rate of sharing
compared to Business-to-Consumer
Source: Silverpop, “Email Marketing Goes Social” 2009

17. CONTENT:
Source: Hubspot, “The Science of Email Marketing,” 2012
Include way to share
email on social media

18. CONTENT:
Use images!
Source: Hubspot, “The Science of Email Marketing,” 2012

19. CONTENT:
Vary content based on recipient so
that it is more relevant
Case Study: Gilt
Groupe
Over 3,000 variations of
its daily email, each
tailored to customer
preferences & past user
activity on their website

20. Send Emails on Weekends
Source: Hubspot, “The Science of Email Marketing,” 2012