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Brand Authenticity: Gravity Summit Keynote

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Gravity Summit
Gravity Summit

Social Media Authenticity & Ethics. David Reis: Founding Member of WOMMA. CEO DEI Worldwide

Technologie
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Honestly, Social Media Has Evolved and Marketers Need to be Savvy about Brand Authenticity February 25, 2009 David Reis, President and CEO Over 85 million conversations conducted on behalf of our clients, including:
[object Object],[object Object],[object Object],[object Object],[object Object],It all began in a room just like like this . . . ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2004
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The WOMMA Code of Ethics: a Baseline
Real World Authenticity “ Real people talking to real people” “ When you engage the consumer and show them that you have done something that’s unedited, you humanize the brand and that’s invaluable.” Tyler Williamson Sr. Brand Manger, Kraft Foods
Crafting a compelling story you can talk about honestly
The skinny on how Social Media Marketing helped launch Kraft Food’s new 1/3 Less Fat Philadelphia Cream Cheese The Story . . . “ Adam and Tyler’s Big Idea ”
Adam and Tyler’s Big Idea : Social Media Tells the Story . . . Social Media Engagement Platforms
Adam and Tyler’s Big Idea : Social Media Tells the Story . . . Social Media Engagement Platforms
Adam and Tyler’s Big Idea : Social Media Tells the Story . . . Social Media Engagement Platforms
Adam and Tyler’s Big Idea : Social Media Tells the Story . . . Social Media Engagement Platforms
Adam and Tyler’s Big Idea : Social Media Tells the Story . . . Social Media Engagement Platforms
“ Adam and Tyler’s Big Idea”: An Honest Conversation Social Media Engagement Platforms Social Media Activation Tactics
Social Media Triggers Offline Media Coverage (PR!)
Adam & Tyler 4-Week Campaign Results Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Creamcheese.com
What Kraft Learned - Lessons For All of Us ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some New Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
Be Strategic: Know your Customer Source: Forrester Research Where are they online? Source: DEIworldwide.com (OTX Research) Where are they going for information leading to a product purchase? Social Media Analyzer Technographic Profile
Don’t Forget! ,[object Object],[object Object],[object Object],Making the right choices.

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Brand Authenticity: Gravity Summit Keynote

  • 1. Honestly, Social Media Has Evolved and Marketers Need to be Savvy about Brand Authenticity February 25, 2009 David Reis, President and CEO Over 85 million conversations conducted on behalf of our clients, including:
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  • 4. Real World Authenticity “ Real people talking to real people” “ When you engage the consumer and show them that you have done something that’s unedited, you humanize the brand and that’s invaluable.” Tyler Williamson Sr. Brand Manger, Kraft Foods
  • 5. Crafting a compelling story you can talk about honestly
  • 6. The skinny on how Social Media Marketing helped launch Kraft Food’s new 1/3 Less Fat Philadelphia Cream Cheese The Story . . . “ Adam and Tyler’s Big Idea ”
  • 7. Adam and Tyler’s Big Idea : Social Media Tells the Story . . . Social Media Engagement Platforms
  • 8. Adam and Tyler’s Big Idea : Social Media Tells the Story . . . Social Media Engagement Platforms
  • 9. Adam and Tyler’s Big Idea : Social Media Tells the Story . . . Social Media Engagement Platforms
  • 10. Adam and Tyler’s Big Idea : Social Media Tells the Story . . . Social Media Engagement Platforms
  • 11. Adam and Tyler’s Big Idea : Social Media Tells the Story . . . Social Media Engagement Platforms
  • 12. “ Adam and Tyler’s Big Idea”: An Honest Conversation Social Media Engagement Platforms Social Media Activation Tactics
  • 13. Social Media Triggers Offline Media Coverage (PR!)
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  • 17. Be Strategic: Know your Customer Source: Forrester Research Where are they online? Source: DEIworldwide.com (OTX Research) Where are they going for information leading to a product purchase? Social Media Analyzer Technographic Profile
  • 18.