Learn how to grow your digital life insurance business with Jeff Root, the host of the “Modern Life Insurance Selling Podcast” at www.selltermlife.com. The slides were made by Monetize Your Expertise for the upcoming online course launch. Learn more at http://monetizemyexpertise.com.

1. Life Insurance
Website FormulaNiche
Grow your digital life insurance business
by Jeff Root

2. pick your
NICHE
MODULE 1

3. hello and welcome!
It will teach you:
My name is Jeff Root. I’m author of The
Digital Life Insurance Agent and host of the
“Modern Life Insurance Selling Podcast” over
at SellTermLife.com.
I help agents build predictable flows of
inbound life insurance prospects teaching the
strategies I use in my own agency.
intro
I’ve placed over 3,000 life insurance policies on
the books without ever seeing a single person
face to face. My agency currently produces over
25,000 inbound life insurance prospects
annually!
Throughout this course, I’ll teach you everything
you need to build and maintain your niche life
insurance website to attract a consistent stream
of clients and boost your revenue.
results
That's me

4. how are they doing it?
In this first lesson, we’re going to focus on choosing a niche and
developing your unique selling proposition, or USP for short.
You have the tools you need right in front of you
All you need is your computer and the internet
how?

5. niche until it hurts
Choosing A Niche
lesson 1
Creating Your USP

6. why pick a niche?
The niche you choose is often more important than how good you are at selling life
insurance.
key advantages visibility
targeting
opportunitiesYou'll be able to target your ideal demographic much
more effectively
You'll be found much easier in searches
Gives you a world of marketing opportunities that you
don’t have as a generalist (niche­specific trade shows,
podcasts, and conventions..)

7. Life Insurance Niches
The great thing about life insurance is that there are so many untapped niches for you to
choose from.
By picking a niche that’s largely untapped, YOU can become
the go­to guy for that market!
the vast potential
of the untapped niches
You'll have a much easier time marketing to clients
You'll close sales easier than if you were competing with all of the generalists

8. TACTICAL ADVANTAGES
Faster and higher ranking in the search engines1
Opens up a lot of profitable marketing channels2
Your site will rank higher when it specifically addresses a common
search query (in this example, ‘life insurance for XYZ’)
Use specific advertising platforms to target precise demographics
Create content that directly speaks to your niche’s specific problems
Remember, people are searching for solutions to their specific
problems. No one is just out searching for a generalist.

9. you need to do the same!
Choose a niche
Focus on one or two specific marketing channels
Continuously add fuel to that fire until they become the
go­to authority in their respective niche
Move on to another and start to expand
the most profitable agents:
Let's see how

10. choosing
your niche
Assessing your
current agency

11. 5 questions to help
Do you work well with a certain demographic?
What are your strenghts?
Any existing product already performing well?
Are you more competitive with one group?
What about your current clients? Any similar segment or similar needs?

12. the reasons behind
See where you excel and how you can narrow down your niche
Helps you avoid niches that you aren’t already competitive in

13. assessing personal life
Do you or someone you’re close to have
a health impairment?
1
Are you involved in any hobbies that represent
a segment of people who need life insurance?
2
Examples: scuba diving, sailing, sky diving etc.

14. advantages of personal experience
It will teach you:
Real life experience will not only make
you more relatable to the people
you’re looking to insure, but you’ll also
be more familiar with the needs they
have.
familiarity with needs
You’ll be able to speak directly to their
needs through your own experiences,
and that will help you establish trust
between you and customers.
establishes trust

15. time to pare it down even further

16. paring down your niche
It’ll be much harder to effectively market to a broader niche than it will be if you narrow
it down as far as possible.
No niche is too small!
CANIGOEVEN
SMALLER?
ASK
YOURSELF Cancer
surivors Breastcancersurivors
Cancer?

17. thousands of opportunities
Find an area that you’re familiar with
that is currently underserved
Don’t stick to “safe” clients ­ the
more difficult it is for a group to get
coverage, the easier time you’ll have
reaching them
Health conditions, occupations, avocations..

18. Evergreen vs. Emerging
Diabetes,
depression,
cancer..
Marijuana users,
e-cigarette users..
= aren’t going away
anytime soon
= are just forming
and will see huge
growth in the future

19. Think Outside the Box
ALS? Obesity?oppportunity oppportunity

20. what about the others
There’s likely groups within that niche that haven’t
been discovered yet
It's a validation that this niche has potential!
Study how they run their business and figure out how
to do it better
Use new technology that enables us to market and
sell in new and exciting ways

21. your
USP
Tell people in your niche why they
should buy from you
Put this into a clear, one sentence
statement
USP = Unique Selling Proposition
Your USP is a
promise to your
customers about
what they can
expect from your
business and its
products and
services.

22. GET TO KNOW YOUR CLIENTS
What are their problems that they most want solved?
What roadblocks have they run into in the past?
What are their frustrations?
Re­engineer those issues into your USP,
and put that sentence front and center on your website.

23. hAVE CONVERSATIONS
Sitting down with potential customers and having conversations with them is a
fantastic way to gather the information you need to develop your USP.
Remember, just listing coverage specifics
and features WILL NOT attract clients.
You have to clearly state what problem of
theirs is that you are going to solve.

24. niche usp EXAMPLEs
Owned and staffed by pilots
both establish a connection and understanding between agent
and client since both belong to a specific group (NOT a condition!)
Coverage for breast cancer survivors from breast
cancer survivors

25. ANOTHER EXAMPLE
We secure life insurance for diabetics with
NO medical exam required
Diabetics do not like exams speak to that problem directly

26. using your usp
Every single person you interact with should immediately have clarity on
what unique offering you are bringing to the table.
Use it in every conversation with every prospect you speak with
Display it prominently across your website and other marketing materials
everywhere

27. See you in THE next lesson!
what will your usp be?
Assignment:
Take 30 minutes to brainstorm and hone in
on your unique USP.

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