8. digitalalchemy.com.au
Profiling is useful, but not optimal
Almond trees share a profile, but no two are the same
Responding to the unique needs of each tree,
in real-time, delivers significantly more value
9. digitalalchemy.com.au
What is real time marketing?
Website
Mobile
eMail
Social
IVR
Call Centre
SMS
Ambient
Programmatic
In store
Customer
Interactions
Real-time
decisioning
10. digitalalchemy.com.au
So, does real time work?
Retail Telco
Real time next best conversation in email Real time next best conversation in IVR
Has increased
incremental sales from
loyalty program by
49%
Paid for
implementation
and year 1 costs in
Month 1
Conversion rate of sales
in the highest value
segments
60%
Channel now
the brand’s
No 1
performer
11. digitalalchemy.com.au
To sum up
Real-time marketing is disrupting marketing
as we speak– you’re either doing it, seriously exploring how to
do it or on the sidelines.
More case studies on how others are doing it?
Connect with me on LinkedIn Grant Stewart, Head of Strategy
