Analyzing Customer Lifecycle Flows and Other Applications
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Analyzing Customer Lifecycle Flows and Other Applications
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Analyzing Customer Lifecycle Flows and Other Applications
- 1. Analyzing Customer Lifecycle Flows and Other Applications @GrantG9
- 2. Challenge: Track and Visualize
- 3. Traditional Business Funnel Hot Leads Opportunities Quotes/Proposals New Customers
- 4. Widely Adopted Framework Forrester Research McKinsey
- 5. Example of a Digital Funnel (via Occam’s Razor by Avinash Kaushik)
- 6. Another Example of a Customer Lead Lifecycle
- 7. 3 Metrics Between Every Two Stages Leads 1. Conversion Rate (%) 2. Velocity (Minutes, Days) 3. Average Sales Price ($) 4. Probability (%) Customers
- 8. Leads Qualified Leads Actuals 1,000 Plan Application Use Case 1: Business Planning 5,050 Customers Returning Customers 500 100 $1,000,000 99 $990,000 2,525 505 5,050,500 500 $5,000,000
- 9. Use Case 2: Campaign ROI and Attribution Qualified Leads Leads Customers Campaign 1 Campaign 2 Campaign 3 Returning Customers
- 10. Challenges 1. Visualization Dashboard 2. Simplicity