Websites are the face of your business that in most cases people find first. Getting them right is a must for all business owners, big and small. Created in conjunction with Ora.

1. The Good
The Bad
The Ugly
Ge#ng Websites Right

2. The World Wide Web
is only just over
25 Years old

3. It’s changed our lives
forever
Faster than anything thats come before it

4. TIME IT TOOK TO REACH A MARKET AUDIENCE OF 50 MILLION
Radio - 38 Years

5. TIME IT TOOK TO REACH A MARKET AUDIENCE OF 50 MILLION
Television - 13 Years

6. TIME IT TOOK TO REACH A MARKET AUDIENCE OF 50 MILLION
Internet - 4 Years

7. TIME IT TOOK TO REACH A MARKET AUDIENCE OF 50 MILLION
iPhone - 3 Years

8. TIME IT TOOK TO REACH A MARKET AUDIENCE OF 50 MILLION
Instagram - 2 Years

9. AND ITS RATE OF GROWTH HAS BEEN UNBELIEVABLE
1984 1992 2008 2014
1,000 1,000,000 1,000,000,000 10,000,000,000
THE NUMBER OF INTERNET DEVICES:

10. So. How are we interacting with
the Internet today?

11. FromtheOraHQBlog

12. GOOGLE HAS DEFINED HABITS INTO 3 MOMENTS
I want to do
I want to buy
I want to go

13. I WANT TO DO

14. I WANT TO DO

15. I WANT TO DO

16. I WANT TO BUY

17. I WANT TO BUY

18. I WANT TO BUY

19. I WANT TO GO

20. I WANT TO GO

21. I WANT TO GO

22. What does this all mean
for websites?

23. • Websites need to be easy to find
• They need to be fast
• Mobile is beyond important
• They should be a joy to look at
• It must always be easy to navigate
• Make it clear what you’re about
• Have a strong Call To AcRon
• Ensure that there are always
regular updates to the site
• Always have the ability for people
to share what they’ve found.

24. • Use Google My Business
• Get Social
• List yourself on Directories - i.e Localist
• Consider Google AdverRsing
• Ensure your site map is loaded to Google
Websites need to be easy to find

25. • The code needs to be clean
• It should be hosted in the country of
the intended audience
• All of the content needs to be
opRmised
They need to be fast

26. • Being Mobile Responsive is not an
opRon
• 60% of people will abandon a website
that is not responsive
• In most cases, Google will not serve a
website up in mobile search results if it is
not responsive
• Customers expect it to ‘Just Work’
Mobile is beyond important

27. • We live in a visual world. Your website
needs to be nice to look at
• Don’t allow the visuals to compromise
the speed
• Think about Colour & Font - They are
as important as pictures
• 75% of people judge the credibility of
a company based on the design of its
website
They should be a joy to look at

28. THE UGLY

29. THE BAD

30. THE GOOD

31. • People now have an acenRon span of
around 8 seconds, a Goldfish has 9
• People need to be lead, help them on
their journey
• Don’t give people too many opRons
• SRck to convenRonal navigaRon - People
hate change
It must always to easy to navigate

32. • Find a point and sRck with it
• Your HomePage must be easy to
understand, remember you know the
products becer than the customer
• Just think “K.I.S.S”
Make it clear what you are
about

33. • Tell the visitor what you want them to do
• Don’t give them too many opRons
• Make it easy for them, only get the
informaRon you actually need
Have a strong Call To
Action

34. • Google loves websites that get updated
regularly
• Think about adding a blog
• This is a great way to have a posiRve
effect on your organic SEO (search engine
opRmisaRon)
• It also keeps it relevant for your visitors
Ensure that there are always
regular updates to the site

35. • Let your visitors get you more visitors
• When people share your content it gives
you ‘BackLinks’ - This is great for SEO
• Social Media is a large driver in ge#ng
people to websites
• You can control the message being
delivered too!
Always have the ability for people to
share what they’ve found.

36. So,
where
to
start?