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-	Giving	Made	Easy	-
The Opportunity
The Opportunity
Before
Fragmented	Market:	1.5	million	registered	non-profits	in	the	US.	
The Problem
Charity
Charity
Charity
Charity
Charity
Charity
Donor
After
Donor
Charity
Charity
Charity
Charity
Charity
	Donor	can	give	to	any	of	the	1.5	million	non-profits	from	one	loca@on.
The Solution
$0.50	transac@on	fee	per	dona@on.
1. SEARCH
the	Pass	The	Plate	database	
of	over	1.5	million	US	
chari9es.	
2. GIVE
a	dona9on	to	your	favorite	
church,	missionary	or	
charity.	
3. TRACK
your	in-app	and	out-of-app	
dona9ons.
Giving Made Easy
1. Donor	can	share	the	dona9on	on	
social	media	to	encourage	others	to	
give	to	the	same	cause.	
2. Sports	teams,	concert	venues,	and	
live	events	can	use	Pass	the	Plate	to	
raise	money	for	causes	on	the	spot.	
3. Employer’s	can	9e	into	the	Pass	the	
Plate	API	to	help	facilitate	matching	
programs	(In	development).
The Magic
1. U9lize	Exis9ng	Strategic	Alliances	
• The	Truth	Network	
• Cause	Keepers	
2. B2B	Sales	for	API	Interface	
• Employee	matching	plans	
• Network	marke9ng	interface	
3. Virility		
• Encourage	sharing	by	providing	means	of	recogni9on	on	social	media	
• Encourage	sharing	by	offering	digital	coupons	to	encourage	sharing	
4. Live	Events	
• Concerts	
• Seminars	
• Worship	Service	
• Spor9ng	Events
Go-To Market Plan
Competitive Analysis
Feature Pass The Plate wegive.org fundly.com networkforgood.com Fidelity Fund
Requires non profit to register N Y Y Y Y
Donors give to whomever they
want
Y N N N N
Limit to donation size N Y NA NA
N ($5000 min opening
balance)
Confirmation of non profit in good
standing with IRS
Y Y ? Y Y
Transaction Fee Charged to Non
Profit
N Y NA Monthly Membership NA
Transaction Fee Charged to
Giver
Y N N N NA
Tax Deductable Y Y N Y Y
Smart Phone Application Y N Y N N
Monthly Contract N N N Y NA
Contract Fees N $59 - $129 /month NA
Processing Fee $0.50 1.5-3.5% 4.9% 3% NA
Credit Card Fees 1.85% 3% $0.00 NA
Ross	Treakle	-		CEO	
Ross	is	an	Account	Execu9ve	and	Email	Specialist	for	The	Tombras	Group	in	Knoxville,TN.	He	
works	with	clients	ranging	from	The	Country	Music	Hall	of	Fame	and	Museum	to	Daimler	
Trucks	of	North	America.
Stuart	Epperson	Jr.	-	CMO	
Stuart	is	the	Owner	&	Founder	of	The	Truth	Network	which	operates	15	radio	
sta9ons.	Stuart	serves	as	a	board	member	for	the	Na9onal	Religious	Broadcasters	
Associa9on,	Persecu9on	Project	Founda9on,	and	the	Agathos	Founda9on.	
Mike	Pryfogle	-	CTO	
Mike	is	a	Senior	Programmer	for	Design	Sensory	in	Knoxville,	TN.	He	has	
worked	on	over	one	hundred	websites	and	dozens	of	mobile	apps.
The Team
Graham	Treakle	-		COO		
Graham	started	out	in	the	banking	and	real	estate	business,	then	got	into	the	mortgage	
finance	business	a`er	the	crash	of	2008.	Graham	currently	works	for	Pearl	Sphere	LLC	
connec9ng	deals	to	investors.	Former	COO	of	Lordson	Capital,	a	bou9que	private	equity	firm.
Brian	Hemel	-	CCO	
Brian	is	an	Environmental	Construc9on	Manager	for	ES&H.	He	is	
responsible	for	staying	on	budget		and	managing	a	wide	range	of	projects.
Financial Projections
2 YEAR 3 YEAR 4 YEAR 5 YEAR
Monthly Donations (Not Users) 300,000.00 2,000,000.00 3,200,000.00 5,000,000.00
Income
Gross Income $ 1,800,000.00 $ 12,000,000.00 $ 19,200,000.00 $ 30,000,000.00
Expenses % of Income % of Income % of Income % of Income
License and Programming $ 250,000.00 13.89% $ 400,000.00 3.33% $ 900,000.00 4.69% $ 1,200,000.00 4.00%
Staffing $ 550,000.00 30.56% $ 900,000.00 7.50% $ 1,500,000.00 7.50% $ 2,250,000.00 7.50%
Marketing $ 300,000.00 16.67% $ 1,200,000.00 10.00% $ 1,920,000.00 10.00% $ 1,500,000.00 5.00%
Infrastructure $ 100,000.00 5.56% $ 500,000.00 4.17% $ 800,000.00 4.17% $ 1,250,000.00 4.17%
Charitable Giving $ 50,000.00 2.78% $ 150,000.00 1.25% $ 300,000.00 1.25% $ 350,000.00 1.25%
Reserves $ 100,000.00 5.56% $ 350,000.00 2.92% $ 500,000.00 2.92% $ 500,000.00 2.92%
Service Fees $ 240,000.00 13.33% $ 1,600,000.00 13.33% $ 2,560,000.00 13.33% $ 4,000,000.00 13.33%
Legal $ 75,000.00 4.17% $ 100,000.00 0.83% $ 200,000.00 0.83% $ 250,000.00 0.83%
Gorss Expenses $ 1,665,000.00 $ 5,200,000.00
Margin $ 135,000.00 7.50% $ 6,800,000.00 56.67% $ 10,520,000.00 54.79% $ 18,700,000.00 62.33%
Expenses 92.50% 43.33% 45.21% 37.67%
Net Income YR $ 135,000.00 $ 6,800,000.00 $ 10,520,000.00 $ 18,700,000.00
-	Giving	Made	Easy	-
founders@passtheplate.org (336)406-7774

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Pass the Plate Pitch Deck