Are you a membership organisation? Or are you just looking to get the most out of your magazine? Take a walk through our slideshow to find out how to reinvent your magazine for the digital age. You can also see the majority of the presentation on YouTube: http://www.youtube.com/watch?v=Xy1T47iQgq0

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Reinventing your
membership magazine
for the digital age

4. How are membership organisations
using digital publishing to enhance
their membership magazines?

5. Client case study:
Times Educational
Supplement

6. 1 - Make it
available
online and
create a
searchable
archive

7. 2 - Publish them to native apps

8. 3 - Or web apps

9. Wiring behind the scenes
+ hosting
+maintenance
+ technical support

10. Enable members to
log in with their
normal membership
user-name
and password

11. Production, editing and design

12. Your digital workflow

13. PDFs of your magazine
Your website
Your writing
Video + audio
iPads & iPhones
Android phones
& tablets
Web browsers (+ archive
editions)
Content you can push
to other websites
Content is manually
edited and styled
OR
Auto-produced by
attaching pre-defined
templates

15. Some (controversial?) facts…

16. Page Lizard factoids
• 57.62% of your readers will be on Android
• 50% will be on a phone
• Reading PDFs on a phone is a rubbish experience
• HTML is the only way to go
(ideally with re-sizable text)
• Create and edit once –
publish to multiple devices

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Getting the most
out of your
digital editions

18. PDF vs. HTML
HTML (text view)
• Resizable text
• Contents pages
• Endless styling options
PDF (page view)
• Exact image replica of
publication
• No interactivity
• Difficult to read

19. Include video and audio
A minute of video
is worth
1.8 million
words
“
”
[Forrester Research, 2014]

20. Live news feeds

21. Some marketing stats…
73% of all adults that are online use a social
networking site of some sort
of small businesses feel that social media
efforts generate more exposure than
anything else
80%
89%
of small businesses indicate being on
social media increases traffic to their
website

22. Social media comments
• Share articles to Facebook,
Twitter and LinkedIn
• Comments appear at the
bottom of relevant article,
creating discussions
• All done from within the app

23. Result: A social hub
• Create an interactive, social
environment for readers
• More information, more easily
available
• You increase your digital
presence, and in turn readership.

24. - 60% of new users
are on mobile,
rather than tablet
87.5% repeat users
12.5% new users
Case study:
The Pharmaceutical Journal

25. Case study:
The Pharmaceutical Journal
84%
Total PDF/HTML views
45%
40%
Page (PDF) view
Text (HTML) View
36%
16%
55%
60%
64%
Default view changed to HTML
July 19th issue September 6th issue September 13th issue September 27th issue

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Creative achievements
Understanding design and
creative options

27. Design concerns
• Time consuming to
produce
• Costly to implement
• Difficult to cater for
iPad/tablet/mobile

28. CILIP

29. ILM’s EDGE
Image of Edge’s complex magazine layout
(Digitally materialises into beautiful HTML)

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Thank you
With special thanks to Helen Mayson, editor of Edge magazine
The Institute of Leadership and Management