2. MY STORY
•East Lansing Native
•MSU
•Part Time Jobs
•Wharton Center
•MSU Department of Dance
•Michael Patrick Shiels Radio Show
•Old Town Commercial Association
Tuesday, December 4, 2012
17. The Four Point Approach
-Plus one
Promotions
Design
Organization
Economic Restructuring
ROOT Group
Tuesday, December 4, 2012
18. Promotions
Taste & Tour of Old Town
Chalk of the Town
Festival of the Moon & Sun
Turner Street Outdoor Theater
Oktoberfest
Dickens Village/Scrooge Scramble 5K
Tuesday, December 4, 2012
19. Design
Plant Swap
Community Clean Up
Pickin’ Up Old Town Campaign
General Beautification of Old Town
Benches & Banners
Mural Projects
Tuesday, December 4, 2012
20. Organization
Annual Meeting
Sponsorship
Membership
Joint Mixer
Compassionate Feast
Popcorn Tins
Pancake Flip-off
Tuesday, December 4, 2012
21. Economic Restructuring
Wake Up Old Town * Business Assistance Team
Brokers Luncheon * Business Planning Guide
Tuesday, December 4, 2012
22. Root Group
Maintaining the River Trail
Community Block Party
Farmers Market
Community Garden
Tuesday, December 4, 2012
23. EVENTS
ARE WHAT KEEP OUR PROGRAM ALIVE
Tuesday, December 4, 2012
24. Calendar at OTCA
• February •July
★Annual Meeting ★Turner Street Outdoor Theater
•April •August
★Taste & Tour of Old Town ★JazzFest
★Broker Luncheon •September
•May ★BluesFest
★Community Clean Up •October
•June ★Old Town Oktoberfest
★Chalk of the Town •November
★Scrapfest ★Compassionate Feast
★Festival of the Moon & Sun •December
★Dickens Village/Scrooge Scramble
Tuesday, December 4, 2012
25. PROMOTIONS TASTE & TOUR OF OLD TOWN
Tuesday, December 4, 2012
26. Promotions CHALK OF THE TOWN
Tuesday, December 4, 2012
27. PROMOTIONS SCRAPFEST
TEXT
VIDEO
Tuesday, December 4, 2012
28. PROMOTIONS SCRAPFEST
Tuesday, December 4, 2012
29. PROMOTIONS SCRAPFEST
Tuesday, December 4, 2012
30. PROMOTIONS SCRAPFEST
Tuesday, December 4, 2012
31. PROMOTIONS TURNER ST. OUTDOOR THEATER
OOR
OUTD T E R R
THEA DOO
OUT AT E R
THE
OOR R
OUTD T E R DOO
OUT AT E R
THEA THE
Tuesday, December 4, 2012
32. PROMOTIONS DICKENS VILLAGE
Tuesday, December 4, 2012
34. FESTIVAL OF THE MOON & SUN
5 MONTH PLANNING PROCESS
1 COMMITTEE
HOURS OF TASKS
$35000 RAISED
Tuesday, December 4, 2012
35. THE ELEMENTS
DESIGN
PROMOTION MATERIALS
FOOD VENDORS
DRINK VENDORS
MEDIA
SUPPLIES
MERCHANDISE
SPONSORS
VIP
LAYOUT
VOLUNTEERS
ENTERTAINMENT
TRANSPORTATION
Tuesday, December 4, 2012
36. HOW TO MAKE A OLD
FESTIVAL NEW...
Tuesday, December 4, 2012
42. SO HOW DOES ALL THE
MAGIC HAPPEN
GET THE BEST PEOPLE / COMMITTEES
ORGANIZATION
PASSION
DEPENDENCY
SHOWCASING OUR COMMUNITY - OLD TOWN
Tuesday, December 4, 2012
44. COMMUNICATION
INTERNSHIP
Execute all aspects of one major event in Old Town including:
Securing sponsors, vendors, entertainment
Coordinating day of event
Write press releases and monthly newsletter stories
Develop social media campaigns
Work with local businesses and execute beautification
projects
Create website and advertising copy
Tuesday, December 4, 2012
45. DESIGN
INTERNSHIP
Monthly City Pulse Ads
OTCA Branding Materials
Festival & Event Posters
All event collateral materials
Website design
Tuesday, December 4, 2012
