A brief look at my full UX cycle experience from start to finish, covering the full UX spectrum from interaction design, information architecture and so on. Please see my website http://builtbyg.com/ux-ui-designer-portfolio for more information regarding problems, solutions and my ux approach for multiple projects.

2. Istartaprojectbydiscussingwiththestakeholdersthegoal,time-frameanddoa
heuristicanalysistoidentifyearlyproblemsandthenwriteareportoftheseproblems

3. UntilthechangesareapprovedIstart
tacklingthemarket&competitorresearch
Ithenconductsomeearlyuserinterviewstounderstand
coreproblems,howtheyusetheappeachday,how
theyperformtasks

4. Igatheruserdatafromdifferentsources
ifthere’sawebsitealreadylaunched
ifit’snotlaunchedIrunaquickmarketingcampaignto
gatheruserdataortalktothemarketingteam,stakeholders
toidentifywhothetargetissoIknowwhoI’mdesigning

5. UsingmySEOskillsIthendoawebsitetrafficbreakdownandsearchquery
analysistounderstandhowtheusersreachthewebsiteandhowtheysearch
Iftheproductistargetingdistinctniches,thishelpsidentify
ifthewebsitecontentneedstobetailoredtoeachusergroup
aswellasidentifysomenichetermsforcardsortinglateron

6. withthedatagatheredandiftheappistargetingacertainage
group,Imakesuretheinterviewersmeetthecriteriasuchas
techproficiency,agegroup,familiaritywiththeproductandsoon
Ithendosomein-depthinterviewsanddefinewhattheywouldlike,
theirgoalforvisitingthewebsites,whattheyareinterested,what
problemsaretheyfacing,iftheyusecompetitorproductsandsoon
affinitymap-blurredduetoNDA

7. Ithenlayoutallmyfindingsduringtheuserinterviews,
marketanalysisandcompetitorresearchphases

8. Knowinghowmanyusergroupstheyare,howtheyinteract,
whotheyare,theirproblemsInowcreatetheuserpersonas

9. Knowingwhattheproblemsare,whatthegoalis,whoI’mdesigningfor
andwhatneedsimprovement,Ithenwriteaprojectplanwithmilestones,
proposesomeearlysolutions
andIfI’mactingasprojectleadorproduct
designerIthenassigntaskstotheteamand
proposenewfeaturestosolvenicheanduser
problems

10. StoryboardsIfI'mlaunchinganewproductorthestakeholdersarehavingahardtime
understandingcertainthingsortheappiswaytoocomplexIcreatesome
storyboardsshowinghowtheflowworks,howuserswillinteract,etc

11. andinsomecasesevencreatesomescenariostoshowhow
newfeaturesortheproductwillbenefitusersorhowitwill
integrateintotheirwork-flow

12. Ithenlayoutallthewebsitefeaturesanddoaredrouteanalysistoeliminate
anypotentialearlyflowproblemswhenitcomestotheuserjourneyand
ensuringusersdon’thavetosearchalloverthewebsiteforfeatures

13. IfI’mworkingone-commerceprojectsandI’mnotpartofateamIsetupanytechnicalthingssuchasCMS
platform,databasesetup,webhostinganddomainredirectionandperform stakeholderstrainingonhow
tousetheplatformsotheycanaddproducts,description,images,quantity,etc

14. Ithenperformplanningandinformationarchitecturerelatedthings
whichhelpskeepmeorganizedaswellasgetaglobalviewattheentire
appandhowfeaturesareconnectedsoIcantweakthemajorflows,
addandeditnewfeatures

15. detailingdifferentsectionindividuallyandintegrating
newfeaturesorsystemsintotheapp,whiletweakingcertainthings

16. Ithenstarttacklingflows,mapsanduserjourneys

17. ItendtoeithersketchorcreatetheminAxure,
dependingonthetimeIhaveandexpecteddelivery

19. Websiteflows
Socialmediaguide

21. asafinalstepbeforewire-framingIanalyzedifferent
pagestructuresandnavigationsandchoosethebest
onefortheproject,whilekeepingseo,pageloadspeed
andconversionsinmind

22. ThedetailsandtoolsIuseforwire-framingvarybasedonthe
levelofdetail,deliveryrateandwhattypeofprototypingwillbe
used(paper,off-lineorwebbased)

26. alongsidewire-framingItackleUIsketching

29. Paperprototypetounderstanduser
interactionsandcreatenaturalones
thenmovetoprototypingandusertesting

30. ifthewebsitestructureisunclearorit’swaytoo
complexIperformacardsortingwithuserseither
afterIhavethewireframesorduringtheresearch

31. DuringthevisualdesignphaseIrefinetheUI,basedonhowdetailed
thewireframeswereandiftherearen’tcertainstyleguidesIexplore
differentapproachestothedesign,getuserfeedbackanditerate

32. Heatmaps,EyeTracking,A/Btesting,Multi-variatetestingareallthingsthatIdobasedon
projectandwhatthegoalandstateoftheproductis,launchedorindevelopment

33. Ithenperformothertaskssuchasadvertising,seo,
linkbuilding,websiteoptimizationifmyroleinvolvesthat

34. ReportSearchEngineOptimization(SEO)
GoogleAnalytics-TrafficIncreaseafterseo
SearchTrends
OncetheprojectisliveIthenmovetowebsiteoptimization
tofurtherincreasetheUXandon-pageandoff-pageSEO
aswellaslink-buildingifmyroleinvolvesthis

35. Offcoursethisvariesfromprojecttoprojectsinceit’sbasedonthegoals,
thecomplexity,companyandteamsize,productstatus(shippedornot),
myrole,deadline,developmentenvironment(AgileorLean),butoverall
that’showItackleaprojectfromstarttofinishasaUXUIdesigner