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Personas and visitors profiles
1. PERSONAS AND VISITORS PROFILE
DONOR PERSONAS
Persona 1
Name: Lindsey Leigh
Age: 35
Gender: Female
Location: San Francisco
Income level: $140,000 per annum
Occupation: Software developer
Personality: Extrovert
Education level: master's degree
Marital status: Married
Family: 1 kid
Goals
-Grow her startup.
-To see her investments yielding fruits.
-To empower as many women as she can to be leaders in society.
-Supporting women in technology to be even better.
-To get more women to pursue technology as a career.
Challenges
-Misuse of funds she donates to the organizations that claim to empower women.
2. How we can help solve her challenges
Help her impact young women with evidence to demonstrate how her support moves
our work forward by:
a) We’ll have a donor’s mail list to give monthly reports on the progress to demonstrate
how their impact has been helpful.
b) Impact stories from our students and even the alumni
c) Testimonials from AkiraChix alumni, Companies that have hired our graduates,
Students parents
d)Blog posts celebrating our students’ achievements, our progress, etc.
Quote “There is no tool for development more effective than the empowerment of
women”
Persona 2
Name: John Larkins.
Gender: Male
Age: 53.
Education: Bachelor's degree in Computer Science.
Income: 96,500 US dollars.
Marital Status: Married, 3 Children.
Personality: extrovert.
Location: Texas.
Occupation: CEO and founder E-TECH
Preferred Channels: Online/ Social media(Twitter).
Personal Quote: “Technology is best when it brings people together.”
Goals: Inspire the young generation to venture into the technology field.
Create more job opportunities for the youth.
Motivation: Organizations that create an impact on the young generation.
Frustrations:
-The number of men in the technology industry is more than that of women.
-Some youths from socially challenged backgrounds can’t pursue their dreams because
of a lack of school fees.
3. STUDENTS PERSONA
Persona 1
Name: Sarah Wandia
Age: 20 years
Location: Nairobi, Korogocho
Goals: - Get a sustainable
-To acquire new skills
-To further her tertiary education
Frustrations: - Inability to acquire tertiary education
- Lack of a sustainable job
-Eager to learn new things
-Low emotional intelligence
-Poor background
Action: Apply for scholarship
-Saving to pay for her school fees
Personality: Extrovert, intuitive, aggressive.
Education level: Form four leaver
Technology level: - Computer packages
-Can operate a Smartphone
4. Persona 2
Name: Sunnah Kamanza
Age: 21
Education Level: High school
Personality: Extroverted
Location: Rural Mombasa
Goals
-Finding a safe space for women
-Getting a chance to pursue higher education and also come back and help other
young people in society.
-Being Independent.
Frustrations
-Lack a safe space to express herself
-It is hard for her to access new scholarship opportunities with only access of a
phone
-She does not have enough money to go to college.
-She fears pursuing technology in the college since she believes that it’s only
men who should do technology.
Quote
“It only takes a move and determination to be who you want to be in life.”